A content calendar is very helpful to always stay on top of you social media strategy. Learn why and how you should create a social media marketing calendar.
What's your approach to social media?
Do you post when and where you can? Are you struggling to get the results you want?
A social media marketing calendar can transform your content from being sporadic and random into planned and powerful. Keep reading to learn why you need a social media calendar and how to get started.
Write It Down: The Importance of a Marketing Calendar
Creating a marketing calendar gives you a central place to manage your social media campaigns and content. At its core, it shows you what to post and when, so you don't need to come up with it on the fly. It makes your social media channels more consistent, which means your follows are more likely to rely on you for up-to-date information.
The most important function of the calendar, however, is its ability to give you time to think about your goals and then plan strategically. When you schedule your content, you can come up with stellar copy, study it, see if it works, and change it for later posts.
If you don't have a calendar, it's hard to tell what works and what doesn't. Fumbling around in the dark means you could miss out on a lot of opportunities and even more money.
How to Start Your Social Media Marketing Calendar
There's no reason not to use a calendar, but how do you get started?
You can start with a basic calendar template on paper or on a spreadsheet or choose a social media marketing software suite, like HootSuite.
Your calendar can also be as high-level or detailed as you need. However, it's a good idea to have both a project/editorial calendar (outlining your general campaigns) and a daily calendar detailing all your posts (content, links, hashtags, photos, other media, etc.).
Ideally, you should create your content at least three months in advance, which gives you time to tweak it before you post if required.
What's most important is that your calendar makes sense for you and your social media strategy.
Don't Forget to Reach Out and Respond
Remember that what you post is only half the battle. In addition to your content calendar, you also need to check-in regularly to respond to comments and messages.
Today, brands that use social media as a form of marketing should also expect to use it as a form of customer service. And there's a good reason to do so: customers who get in touch on social media tend to spend 20-40 percent more money with you.
So, make sure you schedule the time to respond to questions, comments, reviews, and other content within 24 hours. The half an hour spent responding to comments comes back to you!
Save Time and Earn More with a Content Calendar
If you market your business on social media, then you should be using a social media content marketing calendar. Not only does it keep all your posts in one place and help you plan, but using the right template or software saves you hours of work.
Are you trying to make the most of your social pages but struggling to breakthrough? Get in touch to learn about our social media packages.
What is interactive content marketing? How can you use interactive content? Learn the answers to these and other questions with our quick guide!
Did you know that most companies allocate more than 10% of their marketing budget to content creation?
High-quality content can help an online business get loyal customers quicker and it improves brand awareness as well.
However, content alone is not attractive enough these days. Marketers and website owners focus on interactive content to promote engagement and site traffic.
What is interactive content? Keep reading to find out!
1. What Is Interactive Content?
We can say that something is interactive when it encourages action, engagement or involvement.
During an interactive lesson, the students take part in the discussion, ask questions, and give answers. Interactive content is the type of content that promotes engagement and involvement from the audience.
2. Why Is Interactive Content Important?
Online marketers strive to create emotions in readers and viewers. The strong emotion is what makes people take action. Interactive content has the ability to create this type of emotion that eventually makes your audience ask questions or perform some sort of action.
Whether you're interested in getting more leads, increase website traffic or make your readership stay loyal, interactive content shouldn't be missed from your marketing strategy.
3. Learning About Different Types of Interactive Content
If you're wondering how can you create engagement with just a piece of written text then you'll probably be surprised by the answer! There are many ways you can create interactive content and make your audience take action.
Here are just a few examples:
Now You're Ready To Play With Interactive Content On Your Website!
Hopefully, this article answered your original question - what is interactive content?
Feel free to play with different types of interactive content to impress your audience and stay ahead of your competition.
Check out these 10 methods of monitoring a competitor and learning how to provide better products and services to your clients!
The numbers are in -- 82% of American consumers consult reviews before they make a purchase. This only makes negative reviews even more daunting.
Unfortunately, negative reviews are an unavoidable part of doing business in today's market. The internet and social media only make writing a negative review that much more easy. However, this also means that negative reviews are less reliable than the average consumer assumes.
Even though negative reviews are inherently negative, there is a positive way to deal with them. To find out how to do that, check out the tips below.
Don't Hide Negative Reviews
Although negative reviews may seem to have an initial, negative impact on your business, hiding these reviews is even worse. Some consumers may notice, whether or not they were the original poster.
Additionally, hiding negative reviews may justify the reviewer's initial feelings. It's best to acknowledge as respond to them as soon as possible.
Give Them Positive Attention
Before you respond to the review, give yourself some time to think. Write your response and have a few other people look at it. Ultimately, your response should be polite and not defensive.
Even if the negative review is completely untrue, remember that the customer may believe everything they said. Perception is reality, and that is an important factor in doing business. Make sure to acknowledge that the way they feel is true and apologize.
Even though the review is negative, you can still work the positive aspects of your business into your response. The key here is to avoid sounding condescending. It's not a matter of who is right and who is wrong but influencing the negative perception of the buyer. It may help to read about the six types of buyer personas before crafting your response.
Make sure to avoid a copy and paste approach to your response. Unhappy customers want to feel like a company truly cares about their experience with the product or service.
Explain who you are and how you can help them. Give a negative reviewer more resources to improve their experience. Make the customer feel that they can easily contact someone who can provide them with a real solution.
Don't forget to give the reviewer an avenue for private communication. If possible, reach out to them first. It shows sincere care.
Learn From It
Sometimes negative reviews have a kernel of truth to them. Use the review as an opportunity to reflect. Only you have the power to spin this negative experience into a positive one. You can even let the reviewer know how their feedback helps the company improve.
The Do's of Doing Digital Business
Even before the digital days of doing business, negative reviews weren't unavoidable. Complaints spread by word of mouth, which is even more difficult to respond to. With the right mindset, negative reviews may even give you an opportunity to improve your business.
For more help navigating your business online, don't hesitate to contact us.
Everywhere you look, everyone is talking about cutting-edge digital marketing. They're all looking for the latest ways to snag consumers' attention, from social media ad targeting to geofencing.
As successful and innovative as those tactics are, they can't be your only techniques. There are still plenty of "oldies" that have much to offer to your marketing strategy.
In particular, check out these traditional advertising techniques you should keep around.
Everyone knows that email marketing has great value because your message lands in consumers' individual inboxes. While that's true, it also works with the snail-mail version: direct mail.
In fact, people are getting less snail-mail than before because more companies are opting for email marketing instead. That means your direct mail will get more attention.
Be sure to opt for a direct mail postcard instead of papers inside an envelope. The easier it is for consumers to see your message, the better.
Signage outside your business has a lot to offer, and we aren't just talking about your business name. Various types of signage about products you have, current sales, and more, can catch the eye.
This is especially true if you're in an area with a lot of traffic, either on foot or on the road. People who spot your signs are likely to become curious. They might decide to Google you to learn more instead of walking in, but at least you'll have their attention.
A billboard may not sound like a revolutionary idea, but its effectiveness is all in the execution.
Do your research to find out which stretches of road in your area have the most traffic. Ideally, choose areas that tend to have gridlocked traffic so drivers have time to look around and read your billboard.
Make sure it's the right kind of traffic. For example, if you're advertising a night club, avoid areas where most of the drivers are people with spouses and kids.
Don't forget about your design, too. There will be plenty of other messages competing for drivers' attention, but they also can't take their eyes off the road for long. Opt for eye-catching designs with quick, simple messages.
Internal marketing, or marketing to people while they're inside your business, is vastly underestimated.
Have hand-outs like flyers or brochures that tell customers all about your newest products, upcoming events, and current specials. Have your staff give these hand-outs to everyone who walks in your doors.
Keeping an Eye on Traditional Advertising
Many businesses assume that the best way to pull in customers is to be more advanced, more tech-savvy, and edgier than their competitors. While this can help, it's also important not to lose sight of more traditional advertising techniques.
The strategies above can pair with your digital marketing plan to reach as many customers as possible in a meaningful way.
As with anything else, though, you'll get better results if you bring in a professional. Contact our marketing agency to find out what we can do for you.