What if your brand got a huge boost and someone else did all the work?
That's the true potential of user-generated content. With the right UGC marketing, you can transform your most devoted customers into the kind of brand ambassadors that grow your customer base.
Wondering what UGC can do to benefit your own brand? Keep reading to discover the answer!
UGC helps boost customer engagement. And what many businesses don't understand is that higher engagement is even more important than metrics such as the number of online followers.
That's because many people treat online discussions from family, friends, and followers as a kind of "word of mouth" advertising. Basically, if several people that someone trusts are now talking about a product or service, a person is much likelier to go experience this for themselves.
The next benefit flows directly from the first benefit. Here it is: user-generated content enhances your brand value.
Think of it this way: everyone knows that "buzz" is great for business. However, businesses often struggle to define what buzz means or utilize it in any meaningful way.
With UGC marketing, there is a perception that something that has generated so much content and discussion must be valuable. This is a similar phenomenon to someone wanting to see a new movie or TV show after they are exposed to dozens of related memes via social media.
In short, they think if the content was worth someone's time to make, it will be worth their own time to go check out the product.
Some of the benefits of user-generated marketing may be more obvious than others. For example, UGC saves your business a lot of time!
That's because every business, no matter its size, must engage in marketing to help promote sales. Without UGC, marketing responsibilities will fall on your shoulders or to someone else within the company.
When users are doing the "lion's share" of the marketing, though, it frees you and everyone else up to concentrate on things like product research and development. The end result is that you create a product that is even more buzz-worthy than ever before!
Despite the fact that the users are doing all of the work with UGC, this form of marketing helps to establish trust in your company.
We already touched on one reason for this: people will trust what their friends, family, and followers trust. The other reason, though, is that many demographics (such as millennials) are wary of traditional advertisement.
These are the ones who run ad-blockers on their computer and stream movies and TV shows to avoid ads. And when they do see an ad, they are wary of what the business is selling.
With user-generated content, their guard is down because company praise is coming from people they trust. And this helps them trust your brand before they ever try your product.
UGC Marketing: Your Turn
Now you know the benefits of UGC marketing. But do you know who can help you maximize its potential?
We specialize in content marketing, digital marketing, social media, and much more. To see how we can kickstart your own UGC marketing campaigns, contact us today!
Not too long ago, content creators started to approach the online realm in a different way. Research (and human nature) told us we need to write our blogs with short paragraphs, catchy headers, and eye-catching images. Then, came the rise of video. YouTube and short, sharable videos took hold of the scene.
The current standout is Instagram. And it's not a passing fad; Instagram incorporates the best of everything. You can scroll through wonderfully curated images, read short captions, and explore a fuller blog/company site whenever the mood strikes.
Forgive us for the major fandom we're about to expose. But, we truly believe Instagram's business platform will have a wonderful effect on your brand's exposure. So, let's run through some Instagram ads best practices. It's definitely a train you want to hop on, starting today.
What Are Instagram Ads?
Instagram ads are similar to Facebook ads. They're dispersed throughout your regularly-programmed scrolling. And, actually, they look quite organic. Since you're in control of the imagery or short video you'll post, the design-work is up to you. Make it as eye-catching and fabulous as you possibly can.
From the ad, people can come on over to visit your profile and scroll some more. If your page is well-crafted, then you can really win over some new leads. Of course, your company site will be listed at the top of the page, so visitors can visit whenever they're ready.
Of course, you also have Instagram Stories ads. As you're browsing through your friends' stories, you can pop in a story ad to, again, intersperse your company's beauty and invite people to come on over and enjoy your profile.
So, what's the best way to win a piece of this pie? With over 500 million daily active users, you're setting yourself up for more than a few crumbs. Here are three ways to set begin your Instagram advertising conquests.
1. Reuse Old PostsYou don't have to sit down tonight with a graphic designer to create the ad of your dreams. Rather, go back through your old posts, click "View Insights" and see which ones did pretty well. These posts can be the kickoff for your first few ads.
2. Choose Your SequenceOnce you have your highest-performing posts set aside, try to choose an ad sequence that works. What kind of journey do you want your customers to go on?
Perhaps you'll start off with one of your basic product offerings or a company intro. Then, your next ad can feature newer products or more advanced offerings.
3. Reassess Your CaptionsSince you're reusing your best posts for a very specific reason (to gain new leads), you want to be mindful of your captions. Break it down into three elements:
Instagram Ads Best Practices for You
And there you have it! To create the best Instagram ad, choose posts that you know will traffic well, sequence them in the right order, and rewrite any captions that need a better hook or bit of storytelling.
If you'd rather see those of us with some serious Instagram fandom running through our veins do the heavy lifting, then send us a line today! Here at River Avenue Digital, we can set up your social media presence, develop custom content, and do it with a frequency that will maintain steady attention.
No matter how involved you'd like to be, we hope these Instagram ads best practices will help you launch an ad campaign that'll take you to new heights. Here's more on how to run a successful social media campaign - across all platforms. When you're ready, we look forward to sitting down to create a unique, engaging, and creative campaign just for you!
RAD Client Spotlight: Freedom Mortgage
Ken and his team had phenomenal growth during 2019 and are looking to have an even better 2020. We were happy to play a small part in that success by taking marketing off of his team's to-do list.
To a great 2020 and if you need a mortgage, Ken and his team are the RAD go to!
River Avenue Digital (RAD), a full-service digital marketing agency that leads with digital has set its roots firmly in Delaware county with the opening of its new office on Lincoln Avenue in Prospect Park. River Avenue Digital will celebrate their new digs with a Ribbon Cutting Celebration on Thursday, February 6th at 1 p.m.
River Avenue Digital set up shop in Delaware County in 2017 as the brainchild of CEO, Josh Irons. Irons, a former digital agency COO, and marketing guru spent the last 20 years in the start-up and corporate world growing multiple businesses. When Irons business travel schedule kept him away fro his young family he wanted to have more control over his time and his career. So he decided that there was no better way to make a strategic pivot than to start his own business and share his knowledge and skills with small businesses near his Southeastern Pennsylvania home.
Today, Irons and his expanded team of marketing experts are on a roll adding new small business accounts and expanding their Virtual Chief Marketing Officer (VCMO) client list - and of course, celebrating with the ribbon-cutting celebration.
“The ribbon-cutting is the culmination of two years of growth for River Avenue Digital, and we'd like to invite our Delco neighbors to be a part of it," said Irons.
"When you have the right team - and now the right office space - anything is possible. As we continue to take marketing off the to-do list of our local and national small business clients, we plan to continue our growth right here in Delaware County."
Please join Josh Irons and the River Avenue Digital Team on Thursday, February 6th at 1 p.m. at their new office located at 1103 Lincoln Ave, Prospect Park PA. For more information or to speak to the team at River Avenue Digital, please call us at 484.474.0453 or email us at firstname.lastname@example.org.