A business requires more than just great products and services to thrive; a smart business strategy is invaluable in the success of a brand. An excellent strategy is social media marketing.
The numbers don't lie…3.5 billion people use social media worldwide. So far, this number has served businesses well, with about 73% of marketers saying that social media marketing has been very effective for their businesses .
The basics of social media marketing
Yes, having a huge following is great, but even if you do, have you been using it well?
At the very heart of social media marketing is planning.
The best plans are achieved by using a Social Media Content Calendar. Social media marketing goes beyond using the latest hashtags or filling up your feed with pictures of your products. If a potential customer checks your page and your last post was 3 months ago, they might think you've gone out of business and decide not to reach out.
A content calendar helps you organize your social media marketing greatly. It saves time, ensures you post consistently, and might even make you more ambitious in your strategy .
The only downside is that it's a small business. You’re probably multitasking already or have your staff taking on extra tasks. Running your social media page is a big deal. It takes time and dedication.
Even with the content calendar, it requires that extra effort is put in. On that note, outsourcing this task is an excellent way to achieve your marketing goals.
Below are more reasons why you should consider outsourcing your social media marketing
For instance, platforms such as Instagram have business-specific tools that help businesses significantly increase their reach. They all play different roles not only in the reach but also in engaging with your audience. Let the experts handle that.
1. 10 Social Media Statistics You Need to Know in 2020 [Infographic]. Maryam Mohsin. https://www.google.com/amp/s/www.oberlo.com/blog/social-media-marketing-statistics/amp. Accessed 30-09-2020.
2. How to Create a Social Media Content Calendar: Tips and Templates. Hoot Suite. https://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/amp/. Accessed 30-09-2020.
3. Is Outsourcing Social Media Management Worth the Cost? Dave Nevogt. https://blog.hubstaff.com/7-reasons-outsource-social-media-management/. Accessed 30-09-2020.
Within the first 90 seconds of viewing your content, a consumer will make a judgement about your product and decide how to respond. Color is an instrumental part of attracting your audience in these crucial first seconds—it’s one of the first things the eye processes.
In fact, research shows that colors influence up to 90 percent of the initial impression of a product. Color can affect emotion, direct an audience to specific information, and influence how viewers retain and react to your marketing campaign.
But how do you know what colors to use?
Bright vs Neutral Colors
Bright colors, like neons, are associated with excitement and action. In your brand, these colors may communicate a vibrant, exciting purpose or a ‘fun’ identity. In your marketing campaign, bright colors are more likely to evoke an immediate response or reaction from your audience.
Neutral colors, like shades of grey, black, and certain shades of blue, are useful for centering your audience on specific information, allowing them to process ideas. On a website or content display that involves communicating a large amount of information, it can be a good idea to use a more neutral color scheme. Neutral colors can also communicate a more sophisticated or professional brand identity.
Colors and What They Communicate in Marketing
Red - Energy, passion, and boldness. Creates a sense of urgency and pulls focus, often resulting in more immediate consumer action.
Orange - Confidence, cheerfulness, and friendliness. Often used to attract impulsive buyers or to highlight a call to action because of its brightness and association with affordability.
Yellow - Optimism, energy, and enthusiasm. Another color often used to attract impulsive buyers because it evokes positive emotions. But used too frequently, it can provoke anxiety.
Green - Peace, growth, and wealth. Companies often use this color to promote eco-friendliness, but it also promotes a sense of harmony and decisiveness.
Blue - Tranquility, reliability, and intelligence. This color can be used to promote trust in a product or brand.
Purple - Wisdom, creativity, and luxury. This color is often associated with a simultaneously unique and wise purpose or brand.
Black - Power, sophistication, and elegance. This color is often associated with sleek or high-end products or companies.
White - Cleanliness, intelligence, and professionalism. White often communicates simplicity and creativity because it appears as a ‘white slate.’
Grey - Practicality, stability, and security. Grey is often associated with age, and can be attached to wisdom. It is also connected to thoughts of technology.
Brown - Comfort, durability, and reliability. Can be used to promote seriousness while also communicating a brand that is ‘down to earth.’
Combining with Contrast
By combining color purposefully and effectively, your company can direct its audience to retain information and influence how the audience reacts. Contrast is an important part of how one combines colors. It reduces eye strain and can draw the eye to a specific element or item in the visual picture.
Contrast can come from the use of complementary colors or shades of dark vs light. Different types of color schemes dictate how contrast is used.
Choosing Color for Your Company
Numerous factors come into play when choosing colors for your brand or marketing content. Color has the power to communicate identity and evoke audience response. When choosing colors for your company, remember to keep in mind how color communicates industry and brand identity.
In your marketing campaign, it’s important to invoke the colors of your brand while also considering how you want viewers to respond to the specific content you are sharing and what colors or shades may optimize this response.
Need help attracting your audience in those first 90 seconds? Contact us to learn how we use color and other strategies to communicate your brand and your message!
On average, approximately 500 million users watch Instagram and Facebook Stories in 2020, while 186 million people log in to Snapchat. Although sites like Instagram and Snapchat have taught us what engaging social media stories can be like for the average user, LinkedIn's product team has taken the same route and launched LinkedIn stories for business enthusiasts. LinkedIn revealed in February that it was beginning to test a new Story feature on its website internally. Apart from following the lead of Instagram, Facebook, and Snapchat to see whether Stories can be useful for their current audiences, LinkedIn's product team is also interested in discovering whether Stories will benefit and provide value to business owners. Now that LinkedIn has Stories, how can businesses across all platforms maximize it.
5 Ways You Can Maximize LinkedIn Stories for Your Business.
1) Inform your audiences about specific content related to your business.
Generally, LinkedIn stories can be maximized to update digital resumes and search for work; however, many people search their LinkedIn feeds for insights relevant to their industry. Although some business owners have tried to build Story content on Instagram and Facebook to educate followers about an industry subject, this kind of niche content could be more useful to LinkedIn users, particularly when the insights are shared on your linked stories. If you're sharing work openings or releasing a product, capitalizing on this new platform to reach more of your audience is certainly a smart move! If Facebook Stories can be fascinating, then early adopters of LinkedIn Stories will put themselves ahead of the competition.
2) Remix the contents of your blog to LinkedIn Stories format.
Not sure where to start with the Stories feature? Consider using text-based content that you already have to build a Story Guideline. This is a successful way to advertise your blog or other content. Additionally, it helps social media followers see that your brand provides accurate information to your industry’s target audience. Adapting content to Story format is a technique widely used by the Harvard Business Review, which frequently publishes Instagram and Facebook stories based on their web articles. Like the launch of Instagram Stories, LinkedIn Stories provides an enormous opportunity to build a more in-depth, direct dialog with your audience. But before you leap right into your latest LinkedIn Stories content plan, be sure to understand the audience you're talking to, what they're interested in, and what you want to accomplish. This can help shape your content plan and keep you on track for success!
3) Share videos or questions highlighting the opinion of thought leaders in your industry.
People love to track the opinion of influential leaders on LinkedIn. One way to draw LinkedIn viewers into Story content might be to feature a thought leader with a good follow-up on your Story platform to speak about an exciting subject. This will allow you to raise awareness of your brand and cross-promote it to reach a broader audience.
LinkedIn is a massive forum for technical leadership, and this new "snackable" story format is a perfect way to highlight your in-house expertise in a fun and engaging way. It could be a resume and cover letter guide from your HR staff, or innovative design tips. The truth is, sharing helpful information is a sure way to capture your audience's attention. Just remember to keep the content in line with the quick and easy-to-digest nature of stories. For example, if you share "5 tips on professional networking," you can prepare five slides between your video material, so your content is super skimmable for your audience!
4) Share customer testimonial's and reviews.
The truth is, as each generation becomes more mobile, product research becomes more vital. However, despite the shift in channels, younger generations are like older age groups, relying more on reviews and testimonials than any other content marketing type. As millennials become company decision-makers and Gen-Z join the workforce, they may finally be searching for a product with positive reviews that have been shown to make work easier. That's why satisfied customers' thoughts and reviews on your story might be a perfect tactic on a platform like LinkedIn to increase your engagement and sales.
5) Share Real-Time Event Updates
LinkedIn Stories have just a limited life span, making them ideal for sharing less refined information right from a live event. From big company announcements to the awards ceremony, sharing clips from live story events can be a great way to create an awareness on what's going on in your business or brand. You can build an extra buzz around the LinkedIn case. Host a corporate question and answer like many do on Instagram Stories, but on LinkedIn Stories. It’s a perfect way to show your brand’s more human and genuine social side. Hosting a Q&A on stories would show the brains behind your brand, which is a perfect way to share your brand story and help create brand loyalty.
Interested in growing your brand on social media, or still have any questions? Reach out to firstname.lastname@example.org and he'll give you a hand.
For every 1000 smartphone users, 82% of mobile shoppers in the US search “near me” when looking for an item.
Do you have a physical business location? Is your business one of the many that pop up when customers search your keywords? Is your SEO localized? What exactly is localized SEO?
Hiring an internet marketing agency can help you answer all of the questions above and help you find an SEO strategy that is not only cost-effective but works well with your business model.
What is Local SEO?
Local SEO (search engine optimization) sometimes called "Reputation Management" is an online marketing technique used to make sure we find your business when customers search for your product or service near your area. This technique markets your business to the user at the same time they search for it.
Why Is Localized SEO Important?
Search engines have become sophisticated and need to quickly match website content with user searches. Localizing your search engine optimization allows users to find your website and business in that area with ease. It is important to use this strategy to ensure you're getting as much business as possible.
Example of Local SEO Searches
Many people are familiar with looking for businesses closest to them via web searches. Phrases such as:
How Can an Internet Marketing Agency Help With Your SEO?
Hiring a digital marketing agency can help you implement techniques for your company, whether big or small. Online agencies have the manpower and tools to perform all their tasks efficiently. They provide:
Higher Search Rankings
Internet marketing experts help you build your website, build backlinks, and improve your online presence in search engine results. Online agencies use the latest tools, strategies, and trends to help you move up in search engine results to get noticed by the right audience.
Quality Website Traffic
Digital agencies specializing in SEO highlight relevant information of your business to attract higher ranking on various search engines. Nearly 80% of users ignore paid ads in search results, customers trust organic traffic and this tactic allows your business to see more organic search traffic.
Hiring online marketing agencies gives you a clear insight into how much your spending and your ROI (return on investment). SEO specialists break down the data regarding the results of your campaign.
We'll show you information such as increased search engine options, traffic, leads, and conversion.
Improve Your Reputation
SEO experts not only help improve your ranking but also your reputation. When your presence has improved through search engine optimization, ranking companies such as; Yelp, Facebook, and Google are important for customers to help them choose you. When we use our tools to manage our clients' online reputation we also have the ability to use specific listing services based on your company's vertical. For example, Realtors would want to make sure their Zillow account is accurate and optimized whereas a contractor or restaurant may want Yelp.
Agencies specializing in SEO know how to create a positive online presence on these sites and how to keep the negatives minimal
River Avenue Digital
Internet marketing agencies play a key role in small business marketing. If your business has a physical location, this is even more important. These agencies help you target your desired customers without spending too much.
Good search engine optimization and reputation monitoring will differentiate your business from the rest. Reach out to us for a free consultation.