Google’s pay-per-click advertising methodologies are a critical element for any business that wants to promote itself effectively online. In fact, your success in Google AdWords is likely the difference between where you are now (or were) and higher revenues.
As with any online platform, Google AdWords is going through a rapid evolution over the next few weeks by now offering a new lead generation optimization tool. Google’s Lead Form Ad Extensions are the answers to businesses who want to better their position in the online marketplace.
In this short post, I am offering you a quick overview as to what Google Lead Form Ad Extensions are and how your marketing efforts may stand to benefit from using them.
What is Google Lead Form Ad Extensions?
Google Lead Form Ad Extensions is a feature that allows end-users to open a pre-defined form within Google’s search results, which populates their contact info and sends a request without their having to visit your landing page or website directly.
The feature is currently in its pilot phase and is only available via mobile.
Pretty great, huh?
Lead forms are already a star attraction on well-known social media sites like LinkedIn and Facebook. It’s exciting to see Google start testing this feature and rolling it out within their own environment.
It will also likely increase conversion rates since users are faced with a barrier to participation. And we all know the fewer clicks necessary to access your content equals better results.
Our marketing team is already preparing for the new feature’s arrival and plan to use it to increase engagement and conversion by using it to:
In our minds, the possibilities are endless. And since more than 65 percent of web traffic comes from a mobile device, I am betting that Google Lead Form Ad Extensions are poised to do well for both the platform and the marketing professionals and small business owners that use them.
Benefits of Using Google Lead Form Ad Extensions
While I have already outlined a few simple, primary advantages of using Google Lead Form Ad Extensions, there are a few others definitely worth pointing out.
Other ways that this new feature may improve your marketing results include:
As you can see, there is no shortage of reasons to invest in this new opportunity, mainly if your target audience is fast-clicking, mobile-toting consumers of the IoT.
Reach out to RAD to learn how this can help your business.
Over 400 billion US dollars are spent every year on marketing tactics. If you're looking to build your small business, it's essential to have a strong marketing plan in place. Building a customer persona may be the perfect place to start.
With over 700,000 US businesses still in their early years, it's important to know how to stand out from the crowd. Zeroing in on a customer persona is the key to attracting consumers and rising above other businesses.
A buyer persona is a generalized representation of your ideal customer. It will identify your target market and help you build your brand.
Not sure how to make a customer profile? Although you'll need to build a persona that fits your brand, take a look at these six examples to gather ideas.
1. The Loyal Persona
This buyer persona fits customers who like to stick with the brands and products they know and trust. They answer best to brands that emphasize loyalty and consistency.
2. The Persona With a Purpose
The consumer who fits into this persona is someone who adjusts their shopping habits to fit with their beliefs and passions. They tend to choose brands that are there to serve a greater purpose.
3. The Bargain-Hunting Persona
This type of customer profile is based on consumers who search for the best deals. They often choose businesses that offer coupons as their primary marketing tactic.
4. The Quality-Searching Persona
This consumer wants to find the highest quality of a specific item. They aren't focused on discounts but instead are willing to pay higher prices for a high-quality product.
5. The One-Stop-Shop Persona
This type of shopper likes to get all their shopping done in place. Instead of focusing their shopping habits on prices or quality, they're focused on the ease of purchasing.
6. The Forward-Thinking Persona
This persona responds best to brands that focus on innovative technology and forward-thinking. This type of customer wants to know that your brand is dedicated to staying up-to-date.
If it sounds too difficult to choose only one customer profile--don't worry. Many brands shape their marketing around two or more target markets. The most important thing is that you understand who your consumer is, even if it's more than one type of buyer.
How to Choose the Best Persona for Your Brand
Now that you've explored some possible examples for what a buyer persona may look like, it's time to build your own. Knowing the ins and outs of your customers will help you market to them and reach new audiences. Here are some steps to show you how to choose the right buyer persona.
Gather Data About Your Consumers
Your current customers will know themselves better than anyone else. Don't be afraid to conduct surveys or interview them yourself to gather information about their lifestyles. You can also use Google Analytics to tell you where your visitors are coming from and which keywords are leading them to you.
Piece Together a Customer Avatar
When you've gathered enough data, it's time to write down everything you know about your ideal customer. The goal is to build a concrete character that your small business can use to shape their marketing strategy.
Increase Your Following, Build Your Brand
Establishing a buyer persona is an essential step to growing your small business. By using our persona examples as a guide, you can gather your data and create the perfect persona for your brand.
Want more tips on innovative marketing tactics? Learn how content marketing can build brand trust and attract high-quality leads for your business.
Running effective email campaigns have always been tricky, but is email marketing dead? Read our latest marketing insights for 2019 and 2020 here.
You’ve heard people say email is on its way out. Gen Z doesn’t use email. It’s old-fashioned and outdated.
That gives most marketers pause. Is email marketing dead then?
Despite all the articles declaring its demise, email marketing is alive and well in 2019. Instead, email marketing is evolving. These five insights will help you navigate the ever-changing world of email marketing.
1. Is Email Marketing Dead? Not by a Long Shot
As mentioned, email marketing is far from dead in the water. In fact, many people report it’s actually the most effective marketing channel you can adopt.
The fact nearly 50 percent of people like to receive promotional emails might have something to do with it. Email use is actually growing as well.
2. Personalization is All the Rage
Of course, just adopting email marketing doesn’t guarantee results. If you want to drive results, you need to figure out what the best email marketing strategy is.
One of the trends right now is personalization. Creating email campaigns that work in 2020 hinges on how well you segment your audience, then address their individual needs.
Micro-segmentation and hyperpersonalization are two keywords to keep on your radar. Micro-segmentation breaks your audience down far more than traditional demographic groupings. Hyperpersonalization uses AI and dynamic content to tailor email campaigns to each individual.
3. Automation is Everywhere
With personalization dominating email marketing trends, it’s clear why automation is so popular.
Automation allows you to use AI and other technology to respond to your audience faster. Scheduled email blasts are one thing. Dynamic content that shifts and changes as someone responds to campaigns is another.
Your marketing team is busy enough. Automation helps them use these effective tactics without being overloaded.
4. Engage with Interactivity
Some of the best email campaign ideas going into 2020 center around interactivity. The most engaging campaigns of 2019 ask users to play games or give their opinion.
In short, these marketing messages ask users to interact with the email in a fun way. It’s a lot more engaging for your audience than the old "click here!" style campaign. That's why interactivity drives results in email marketing.
5. User-Generated Content Helps Everyone
The inclusion of user-generated content is another big trend right now. UGC can be anything from photos to text reviews to videos that your customers post.
Leveraging this content helps your marketing team. It lifts the burden of content creation from their shoulders.
It also allows your brand evangelists to jump into the fray and show their support. Finally, your prospects get to see real people reviewing and using your products.
It’s a win-win-win scenario.
Reinvent Your Email Campaigns for 2020
If you asked, “Is email marketing dead?”, now you know the answer is a definitive no.
With that in mind, it’s time to give your email marketing strategy a makeover for 2020. Get in touch and let the experts guide you through creating more effective email campaigns.
Marketing agencies are a dime a dozen, but they're not all equal. Here's how to find a marketing agency who will become your company's superhero.
Finding the right marketing agency for your business may feel like you need a superhero to knock down all the obstacles you find along the way.
The guide below provides you with a good place to start in finding the perfect marketing agency superhero to meet your company's needs.
Developing a marketing strategy can include using well-known social media websites, like Pinterest. Another marketing strategy for the same company may use its big brand name customers as one of its greatest assets. Finding who can deliver your marketing message the best is not easy.
Digital marketing used to be considered the wave of the future but now it's here to say. There are eight common categories.
Digital Marketing's Eight Common Categories
The most common digital marketing categories help you develop, grow, and strengthen your business. These categories are:
You can take your digital marketing campaign and integrate it with your business strategy to find the most effective outcomes.
Before you can find the best marketing agency for your company, you need to know your business needs. Almost as important as knowing your business needs is being able to explain them clearly to your agency.
Being clear about goals and objectives for a company is one of the hardest things to achieve. The only thing almost everyone in a company will agree on is they want the marketing agency to help increase their business revenue. The best marketing agencies will put together a plan that uses some of the following marketing tools to help your business grow.
Helpful Tools Marketing Agencies Use for Customer Success
Most of the tools used in marketing agencies include services in:
Different marketing agencies will offer a different mix of the above services. You need to find an agency that can offer the most effective combination for your business.
The Evolution of Marketing Agencies
If you're looking to make your business competitive in an increasingly digital world, you'll need an innovative digital marketing agency. A marketing agency that can wield the right tools to help you to grow your business.
Then you will have found your superhero marketing agency. Reach out to us today. Your business deserves unique marketing that meets your goals and helps you take your business to the next level.