On average, approximately 500 million users watch Instagram and Facebook Stories in 2020, while 186 million people log in to Snapchat. Although sites like Instagram and Snapchat have taught us what engaging social media stories can be like for the average user, LinkedIn's product team has taken the same route and launched LinkedIn stories for business enthusiasts. LinkedIn revealed in February that it was beginning to test a new Story feature on its website internally. Apart from following the lead of Instagram, Facebook, and Snapchat to see whether Stories can be useful for their current audiences, LinkedIn's product team is also interested in discovering whether Stories will benefit and provide value to business owners. Now that LinkedIn has Stories, how can businesses across all platforms maximize it.
5 Ways You Can Maximize LinkedIn Stories for Your Business.
1) Inform your audiences about specific content related to your business.
Generally, LinkedIn stories can be maximized to update digital resumes and search for work; however, many people search their LinkedIn feeds for insights relevant to their industry. Although some business owners have tried to build Story content on Instagram and Facebook to educate followers about an industry subject, this kind of niche content could be more useful to LinkedIn users, particularly when the insights are shared on your linked stories. If you're sharing work openings or releasing a product, capitalizing on this new platform to reach more of your audience is certainly a smart move! If Facebook Stories can be fascinating, then early adopters of LinkedIn Stories will put themselves ahead of the competition.
2) Remix the contents of your blog to LinkedIn Stories format.
Not sure where to start with the Stories feature? Consider using text-based content that you already have to build a Story Guideline. This is a successful way to advertise your blog or other content. Additionally, it helps social media followers see that your brand provides accurate information to your industry’s target audience. Adapting content to Story format is a technique widely used by the Harvard Business Review, which frequently publishes Instagram and Facebook stories based on their web articles. Like the launch of Instagram Stories, LinkedIn Stories provides an enormous opportunity to build a more in-depth, direct dialog with your audience. But before you leap right into your latest LinkedIn Stories content plan, be sure to understand the audience you're talking to, what they're interested in, and what you want to accomplish. This can help shape your content plan and keep you on track for success!
3) Share videos or questions highlighting the opinion of thought leaders in your industry.
People love to track the opinion of influential leaders on LinkedIn. One way to draw LinkedIn viewers into Story content might be to feature a thought leader with a good follow-up on your Story platform to speak about an exciting subject. This will allow you to raise awareness of your brand and cross-promote it to reach a broader audience.
LinkedIn is a massive forum for technical leadership, and this new "snackable" story format is a perfect way to highlight your in-house expertise in a fun and engaging way. It could be a resume and cover letter guide from your HR staff, or innovative design tips. The truth is, sharing helpful information is a sure way to capture your audience's attention. Just remember to keep the content in line with the quick and easy-to-digest nature of stories. For example, if you share "5 tips on professional networking," you can prepare five slides between your video material, so your content is super skimmable for your audience!
4) Share customer testimonial's and reviews.
The truth is, as each generation becomes more mobile, product research becomes more vital. However, despite the shift in channels, younger generations are like older age groups, relying more on reviews and testimonials than any other content marketing type. As millennials become company decision-makers and Gen-Z join the workforce, they may finally be searching for a product with positive reviews that have been shown to make work easier. That's why satisfied customers' thoughts and reviews on your story might be a perfect tactic on a platform like LinkedIn to increase your engagement and sales.
5) Share Real-Time Event Updates
LinkedIn Stories have just a limited life span, making them ideal for sharing less refined information right from a live event. From big company announcements to the awards ceremony, sharing clips from live story events can be a great way to create an awareness on what's going on in your business or brand. You can build an extra buzz around the LinkedIn case. Host a corporate question and answer like many do on Instagram Stories, but on LinkedIn Stories. It’s a perfect way to show your brand’s more human and genuine social side. Hosting a Q&A on stories would show the brains behind your brand, which is a perfect way to share your brand story and help create brand loyalty.
Interested in growing your brand on social media, or still have any questions? Reach out to firstname.lastname@example.org and he'll give you a hand.
For every 1000 smartphone users, 82% of mobile shoppers in the US search “near me” when looking for an item.
Do you have a physical business location? Is your business one of the many that pop up when customers search your keywords? Is your SEO localized? What exactly is localized SEO?
Hiring an internet marketing agency can help you answer all of the questions above and help you find an SEO strategy that is not only cost-effective but works well with your business model.
What is Local SEO?
Local SEO (search engine optimization) sometimes called "Reputation Management" is an online marketing technique used to make sure we find your business when customers search for your product or service near your area. This technique markets your business to the user at the same time they search for it.
Why Is Localized SEO Important?
Search engines have become sophisticated and need to quickly match website content with user searches. Localizing your search engine optimization allows users to find your website and business in that area with ease. It is important to use this strategy to ensure you're getting as much business as possible.
Example of Local SEO Searches
Many people are familiar with looking for businesses closest to them via web searches. Phrases such as:
How Can an Internet Marketing Agency Help With Your SEO?
Hiring a digital marketing agency can help you implement techniques for your company, whether big or small. Online agencies have the manpower and tools to perform all their tasks efficiently. They provide:
Higher Search Rankings
Internet marketing experts help you build your website, build backlinks, and improve your online presence in search engine results. Online agencies use the latest tools, strategies, and trends to help you move up in search engine results to get noticed by the right audience.
Quality Website Traffic
Digital agencies specializing in SEO highlight relevant information of your business to attract higher ranking on various search engines. Nearly 80% of users ignore paid ads in search results, customers trust organic traffic and this tactic allows your business to see more organic search traffic.
Hiring online marketing agencies gives you a clear insight into how much your spending and your ROI (return on investment). SEO specialists break down the data regarding the results of your campaign.
We'll show you information such as increased search engine options, traffic, leads, and conversion.
Improve Your Reputation
SEO experts not only help improve your ranking but also your reputation. When your presence has improved through search engine optimization, ranking companies such as; Yelp, Facebook, and Google are important for customers to help them choose you. When we use our tools to manage our clients' online reputation we also have the ability to use specific listing services based on your company's vertical. For example, Realtors would want to make sure their Zillow account is accurate and optimized whereas a contractor or restaurant may want Yelp.
Agencies specializing in SEO know how to create a positive online presence on these sites and how to keep the negatives minimal
River Avenue Digital
Internet marketing agencies play a key role in small business marketing. If your business has a physical location, this is even more important. These agencies help you target your desired customers without spending too much.
Good search engine optimization and reputation monitoring will differentiate your business from the rest. Reach out to us for a free consultation.
Did you know that the SEO industry has now peaked in being an over $70B industry? And while you may be inquiring about shifting more of your marketing spend to SEO, it's important to understand exactly what it is.
But let's face it. If you're not familiar with marketing jargon, you can easily confuse SEO and SEM. But once you fully understand both, you will be able to implement a strategy where you can see a huge difference in your website traffic.
It is extremely important to understand the difference between SEO and SEM. Here's your guide on everything you need to know.
What is SEO?
If you want to learn the difference between SEO and SEM, it's important to learn the definition of SEO first. Also known as Search Engine Optimization, SEO refers to the organic strategies used to bring traffic to your website. Agencies utilize both Off-page and On-page elements in order to generate traffic. Here are some examples.
What is SEM?
The major difference between SEO and SEM is that SEO produces organic results while SEM produces paid results. With SEM marketing, companies will pay search engine sites such as Google to display advertisements on prime parts of the search engine page.
Contrary to popular belief, there are plenty of benefits that come from SEM advertising. Also known as pay-per-click ads (or PPC), this kind of advertising allows your ads to show up next to organic listings.
In addition, you are able to target the ideal demographic for your product. While SEO is geared towards bringing back regular clients, SEM will help generate new customers that are interested in your product and are on the market to buy.
Here are some examples of strategies that will help your SEM marketing thrive:
Be sure to contact a professional if you're looking to successfully generate traffic through SEM strategies.
Learn the Difference Between SEO and SEM and More
Whether you want to learn the difference between SEO and SEM or are simply looking to improve your marketing efforts, we're here to help. We know how difficult it can be to find a reliable marketing agency to help take your business to the next level.
With over 25 years of collective experience, we're certain we can help meet your business needs.
If you need help revamping your current marketing strategy, we'd love to help. Feel free to Contact Us and a member of our team will be more than happy to point you in the right direction.
Did you know that the average visitor to your website will only stay for 15 seconds? If users can’t find what they need on your site right away, they are even more likely to leave. However, if they have a person that is at their fingertips to chat with, they can often easily find what they need and get questions answered more thoroughly than they might otherwise.
In fact, a study indicates that most consumers want to use messaging to interact with businesses. In 2020, you can expect that number has increased.
Meeting expectations and making things easy for your consumers will keep them on your page and increase the likelihood that they make a purchase during their visit. Live chat can help you do that.
The Benefits of Live Chat for Your Business
Live chat is a great tool to help convert website visitors to paying customers. Below are a few reasons that this tool works so well.
1. Reduced expenses compared to other types of support
Phone and email support really aren’t that expensive in the great scheme of things, but when you add up hundreds of phone calls and emails per day, it takes a toll on your budget.
For example, with a phone call, your customer service representative cannot do anything else except respond to the one individual caller. With live chatting, your team members can multitask. They can chat with many people at once. In fact, on average, if your team has the appropriate training, they can balance three customers at one time.
Because of the ability to multitask and other factors, live chat customer service ends up being up to 30% less expensive compared to the average phone call.
2. Improved customer service experience and overall increased brand loyalty
Customers appreciate access to live chat because they feel like they can reach out to someone right away and get valuable feedback. An eDigital Customer Service reviewed 2,000 customer opinions about live chat and other means to contact support. Live chat had the highest overall satisfaction rating—73%. This was 12% higher than email and nearly 30% higher than phone calls.
Clients enjoy that your team is available if they have questions. A study from Oracle noted that 90% of customers were pleased to see the “Live Chat” button because they knew they could immediately get help if they needed it.
When your team can quickly answer questions and solve problems, that increases the likelihood that a conversion will covert, and the customer will keep coming back.
3. Increased conversions and convenience
Studies have indicated over and over again that live chat helps increase sales. In fact, live chat can increase conversions by three to five times. Those who use the live chat feature are three times more likely to make a purchase compared to those who don’t.
Customers love the convenience of live chat. When surveyed, most customers indicated they preferred live chat compared to phone and email. It is much faster and more convenient for most users.
Live chat allows users to multitask, too. Econsultancy reported on a BoldChat study that indicated that 51% of customers used live chat because they could multitask while working with a customer service representative. Customers can use live chat at work, often when they are not able to make a phone call.
Roughly 79% of those who used live chat indicated that they used it because they knew that they would get an immediate answer to whatever question they had. Another 46% of those surveyed reported that live chat was the most effective communication method.
4. Creation of a competitive advantage
Most companies still don’t have a live chat feature on their website. That means that if you implement live chat now, you have a competitive advantage over similar companies. In 2018, only 17% of companies surveyed indicated that they were going to implement live chat. Getting brand loyalty with live chat can stop customers from looking any further beyond your company for goods or services.
Expectations are changing; today, nearly half of all customers surveyed indicate that they expect live chat to be an available feature on your website. That means that if you don’t have it, you are already not meeting customer expectations, which is bad for business.
Learn More About Live Chat
If you’re ready to take the next step toward great lead generation with live chat, ProntoChat can help. We put together a team for you to increase leads and conversions. In fact, many of our customers have increased their website conversion by 35 to 40%.
Contact us to learn about setting up Live Chat on your site!