You're already insanely busy running your law firm. Have you ever considered outsourcing your law firm marketing? Here's why you should do it.
Entrepreneurs know that time is money. They also know that even though marketing takes up a considerable amount of their time, they know that they can't afford to not spend on it. As they say, "You have to spend money to make money."
The same holds true for law firms. If you want your practice to thrive, you need to invest in law firm marketing.
Unfortunately, the "time is precious" thing also applies to lawyers. How can you focus on your clients if you're spending most of your time on SEO, social media, PPC, and so on? Your best bet is to outsource marketing to an external legal marketing company that specializes in implementing strategies that work.
Ready to learn more? Let's go!
Why Outsource Your Law Firm Marketing?
Aside from freeing precious time so you can focus on your practice, outsourcing digital marketing to an agency gives your law firm plenty of advantages. Here are five of them.
1. You Get More Qualified Leads
What does a qualified lead mean? If you've been doing marketing on your own, you may have a list of prospects, but not all of them will turn into a client.
In business, qualified leads are those who have shown intent to buy by filling out a form (contact us, newsletter subscription, free consultation, etc.). And their details have been validated.
You can just imagine the amount of work lead generation entails, not to mention lead filtering and qualifying. If you work with an experienced digital marketing company, however, you don't have to worry about attracting qualified leads. This is because they will use various channels to attract high-quality leads such as SEO, PPC, email, content marketing, and so on.
2. They're as Good (If Not Better) Than an In-House Marketing Agency
Marketing requires consistency. If you have an in-house marketing team, you can't do anything if some of them are sick or on leave. During the holidays, for example, you can't expect them to keep on blogging so that your content marketing doesn't take a hit.
Outsourcing to an agency, however, means never having to worry about gaps in delivery. That's the agency's problem, not yours.
3. You Save Money
When you hire a digital marketing company, you're essentially paying a team of experts, whose focus is on deploying marketing strategies that deliver results. This means you don't have to come up with payroll for one person or more.
Since you're paying for results, it's way more affordable than paying an employee.
4. They Know How to Achieve Results
Of course, this applies to a company that specializes in law firm marketing and has a proven track record when it comes to acquiring clients.
They know how to optimize your marketing strategy for best results with less risk of neglect or stagnation.
5. They Keep up with the Latest Industry Updates
Digital marketing is an ever-evolving field. You can't be a digital marketing expert if you don't spend much of your time learning new techniques and strategies.
They know how to take advantage of trends, and they have access to an assortment of marketing technologies. Can you say the same for your marketing staff?
If your answer's "no," it's clear why working with an external legal marketing company is your best option.
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