Creating Personas for Your Business
What is a persona?
A persona is a semi-fictional character you create in order to visualize your ideal customer. This way, you are able to better market to them. The end goal is to get your product in front of your ideal customer and ultimately increase sales.
Why Use a Buyer Persona?
I know it seems a little silly to create a fictional character but believe me -- all the major companies do this in order to gain a deeper knowledge of the person they want to be buying their items.
Having a buyer persona helps to understand your ideal customer, separating them from all of the other types of people who currently purchase your product.
By targeting your ideal customer, you can get a better idea of where to reach them: What do they read? What do they watch? Where do they shop? By knowing the answers to these questions, you have a good idea of where to advertise to them.
What are the struggles and challenges of your ideal customer? What are their goals, morals, talents & beliefs? By understanding your ideal customer, you can speak to them in a voice they understand, and in a tone, they can relate to and tighten the bond between them and your brand.
Depending on your business, you could have as few as one or two personas, or as many as 10 or 20. You can use them to inform everything from writing more effective copy to developing better products.
How Do I create a Buyer Persona?
1) Real Data.
Begin by going through the data of your current customer base and seeing what trends you find. Are there more customers in a certain age bracket? Are there more customers in a certain geographic location or climate?
Mine this data into clues for creating your buyer persona.
There are many ways to research your ideal customer. Most importantly: Interviews.
How Do I use a Buyer Persona?
Creating a Buyer Persona for your brand can be a lot of fun but it can also be overwhelming to business owners with a lot on their plate. Let us lead the process for you or take the project over completely. This is one of our core competencies and we can make this process seamless for you and very rewarding. Call now or message us for a free consultation.
Your digital footprint is key to your brand's visibility. Here's why you need to have a strong digital presence for your business from the get-go.
Do you want your business to be successful? You need to have a strong digital presence if you want to be competitive in today’s business environment.
Businesses that don’t have a website don’t exist in the minds of consumers. Nearly one-third of businesses still don’t have a website.
You can have a business that has virtually no digital presence and you can survive on referrals. You’re essentially giving away your new customers to your competition.
Read on to learn why a digital presence for your business is necessary to compete in today’s world.
People Look Online First
Think like your potential patient or client. If they’re looking to buy a home or find a new doctor, where will they turn first?
Those that appear at the top of listings will be considered by the consumer. Nearly 75% of searchers don’t go past the first page of search results.
People will then look at online reviews and click through to a handful of websites. They’ll get a sense of the company and if they like what they see, they’ll call or schedule an appointment.
Credibility and Trust
Online and offline, people want to do business with people they know, like and trust. Businesses with a website and online presence are trusted more by consumers than ones who don’t.
Your digital presence is the only way to create credibility and trust online. This starts with your website. It then goes into your online listings, reviews, and social media accounts.
People want to feel that your business is legitimate and will be around for a long time. A website can help you demonstrate that.
Offline Marketing Drives Online Traffic
Do you do a lot of offline marketing activities? Networking, promotional materials, and print ads are tied to your online presences.
Advertising no longer happens in isolation. If someone sees a print ad or learns about a new company, they’ll look for them online. Businesses that lack a digital presence will be seen as suspect. People expect businesses to have a functioning website at a minimum.
It’s the same thing with referrals. When someone asks for a real estate agent, they will get a few names from friend and neighbors. They’ll then look up those names online.
Those who have an online presence will have a chance to earn new business. Those who don’t have an online presence won’t be considered.
Get a Digital Presence
A digital presence is a must for any business who wants to attract new clients. If you don’t have a digital presence, where can you begin?
Start with a website. You want to create a user experience that lends itself to creating credibility and trust. It’s an opportunity to tell your story and communicate with potential clients why your business is different from your competition and what you offer.
Do you need help building your online presence? At River Avenue Digital, we offer a wide range of services to help you get your business online. Learn more about our digital services.
The Real Estate Market's Gone Digital: Must-Have Digital Marketing Tips For Real Estate Professionals
Marketers are projected to spend a whopping $120 billion dollars by 2021.
With numbers like this, it's no secret many industries are investing in digital advertising and the real estate professionals are no exception.
If you're a realtor looking to improve your marketing efforts check out this digital marketing tips.
Social Media Campaigns
No digital marketing campaign for realtors will be complete without a social media campaign.
A social media campaign will ensure you regularly post the content your audience wants to see.
Make the Most of Virtual ToursThe process of looking for a home is time-consuming and stressful for most. Potential home buyers want to see as much information as possible when they look at a listing online.
Having virtual home tours on your real estate site will make your digital marketing strategy a success.
You will be able to share listings on other social media platforms and get more people involved.
Start an Email Campaign
An email campaign will allow real estate professionals to connect with clients on a personalized level.
When you send them an email campaign, clients will feel like you're customizing content to especially for them.
With an email campaign, you can send your clients content based on their specific preferences such as houses in a specific neighborhood, helpful articles, and more.
Make Your Website User-Friendly
If you're a real estate professional, you should think about what your website currently looks like.
Think about all the times you visited a website only to leave right away because is either not user-friendly or it doesn't load fast enough.
When you're a real estate professional, you cannot afford your website not being user-friendly.
Make sure your website features the following to give your clients the best experience:
Also, ensure your website loads up fast.
Give PPC Advertising a Chance
Most realtors who want to expand their digital media efforts should try Pay-Per-Click advertising also known as PPC.
With a PPC campaign, realtors will generate more leads whenever they post a new listing. Also, they only pay for the number of times their ad gets clicked on.
If no one clicks on their ad, it doesn't cost them any money.
Give Blogging a Try
Blogging has become a part of many successful marketing campaigns for a number of industries and real estate is no exception.
If you want to improve your digital marketing efforts, consider adding a blog to your website.
Having a blog can help real estate professionals improve their SEO rankings. They can also share blogs on their social media accounts to share with others.
Digital Marketing Tips for Realtors: The Bottom Line
We hope you enjoyed these digital marketing tips for real estate professionals. Remember to create email campaigns, consider PPC, and start a social media campaign.
Want to learn about the top 5 digital marketing trends in 2019? Check out this article.