Have you made the most out of your Google business profile? Learn how important local listings can be, and exactly how you can optimize it for more traffic.
According to Google, it bases local results on distance, prominence, and relevance.
This is where your Google Business profile comes in handy.
Typically, local search results are great. But, your Google My Business (GMB) profile is more prominent. This is why it's increasingly important to optimize your GMB listing to make the most out of it.
Using GMB is a location-based strategy that yields long-term local SEO benefits. With local searches, map results usually come first. According to experts, first search results usually pulls in over 30 percent of all traffic.
Let's explore more on how you can capitalize on your GMB profiles.
Improve Your Information
You're already using GMB, but you can't find your business with relevant searches in your area. This means something is wrong, and incomplete data is usually the main culprit.
First, you want to ensure your data is up to date. This way, you'll boost your ranking and presence on Google Search and Maps. Be sure you have entered all the information GMB needs.
This allows customers to know what you do, where you are, and your hours of operation. Business category, phone number, business description, and physical address are some of the essential details.
Keep your Google business hours accurate during special events and holidays. This helps customers to be certain that you'll be open when they come to your location. Also, remember to verify your information to increase your chances of appearing on Google Maps and Search.
Most customers rely on reviews to make purchasing decisions. Studies have also shown that up to 84 percent of consumers trust online reviews as much as friends.
For that reason, the way you handle your GMB reviews really matters. Like any business, you can't expect to get positive reviews all through.
Negative reviews can also offer a great opportunity to learn your mistakes and improve customer service. Responding to each review means you value your customers. Make sure each response is personalized to cultivate better relationships.
Positive reviews are what all businesses want. You can boost them through quality customer service. Also, always encourage your customers to leave feedback.
Photos are powerful visual elements in the online marketing sphere. Your Google Business profile is no exception.
Take quality photos of your goods and services and add them to your listings. This works great for restaurants and hotels. Great photos are a way of telling a story about your business and services.
You can also encourage your customers to take and share photos when leaving reviews. Ideally, photos show potential customers that your business offers what they're searching for.
Google Business Profile - Final Thoughts
Google Maps optimization and listings are essential for businesses that want to attract local customers. With this tips, it's possible to make the most out of your GMP profile and increase your business traffic.
The best content marketing strategy can only go as far as a content amplification strategy will take it.
Let’s say that you write a blog post and post it to your content management system (CMS) or the backend of your website. It will get clicks for a few days, and the traffic will peter out, at which point the post has run the course for its usefulness, right? Wrong. We’re going to show you several strategies to keep that blog post alive and providing value to your organization way beyond the date that you posted it by using a simple multiple-channel strategy that we call “content amplification.”
1. Step One: Post Your Content Across Multiple Channels When You First Post
You always want to give your audience several options for how they want to interact with your content. Some readers devote time during their work day to catch up on their network’s LinkedIn posts. Others may prefer content in a skimmable newsletter as they read their emails on the train home. Some users may refuse to interact with anything work-related on their Facebook page, while others are happy to click through to a business tips post during their Facebook time. The types of content you are offering and your audience will determine which social streams you use to disseminate your content, and you will likely need to do some experimenting to see which channels are worth your time to maintain.
When you finish your blog post or company video, post it to all of your channels at first. Keep in mind, this doesn’t mean they should be sent to all channels at the exact same time in a single blast—some readers think that LinkedIn articles are fair game during the workday, while others may save their Twitter feeds for their commute or evening hours. Whatever you do, don’t assume that you need to keep your posting to a single channel, even if there is overlap in your audience. Think of it as simply providing more opportunities to interact with your content.
2. Step Two: Schedule Out Recurring Posts Right Away
Don’t think that you’re only allowed to tweet each blog post once, ever. When you blast your first posting, use a social media management tool such as Hootsuite or Buffer to schedule repostings right away. Some folks use a front-loaded strategy of scheduling a post to go out three times in the first week, once a week for the first month, and then bimonthly going forward. If that seems too highly saturated to you, keep in mind that not every one of your audience members are reading every one of your posts each time they go out. Schedule repostings to go out at different times of day, which will allow your post to capture different segments of your audience depending on their different browsing habits.
3. Step Three: Repurpose Your Content into Different Mediums
If you’ve created a blog post, can you turn that content into a Q&A video with members of your team? Newsletters are another great way to repurpose blog post content—create a simple campaign that aggregates your recent blog posts into a scannable email to keep your organization top-of-mind by inserting yourself into your reader’s workflow. You can also aggregate several posts with related topics into a masterpost of tips, an email campaign, or an e-book. Don’t be afraid to jump off the screen, either. Would any of your content make a good talk at a networking panel discussion or event?
To get the most out of your time creating content, follow this three-step strategy: post across all channels at first, schedule repostings right away, and recycle your content into other mediums for maximum impact and return on investment.
Interested in learning how you can get the most out of your content strategy? Be sure to reach out today for a free consultation.
Could Chatbox Marketing by the future of the marketing world? Learn more about this technology through this guide and see if it's time your business tried it.
No matter what industry you're in, customer service is always one of the most important elements of your marketing.
And now, customer service is easier than ever thanks to sophisticated bots.
Not sure what chatbot marketing is or why you need it for your next marketing campaign? Read on for a quick rundown of everything you need to know.
What is Chatbot Marketing?
Let's start with the basics: just what is a chatbot?
As the name suggests, a chatbot is an automated program developed to carry conversations with customers or assist them in finding a product or service.
Typically, chatbots are implemented to help with common customer service issues. Think of it as an interactive FAQ of sorts. For example, say a customer wants to know your hours of operation or ask for directions, so they contact you via Facebook Messenger.
You have a business to run and may not have time to respond, but failing to respond to the customer quickly may mean lost revenue.
A chatbot will look into their query cross-referencing certain words in a database, then respond with the requested information.
All without you having to open your Facebook app!
While you may expect the conversation to be wonky, current chatbot tech is so refined that some users may not even realize they're talking to a bot at all.
Chatbot marketing takes these principles and applies them to a digital marketing strategy, as well as customer service-oriented tasks.
How Do Chatbots Help Marketing?
It's evident that chatbots can boost customer engagement, but how exactly does that translate into marketing?
It mostly depends on the goals of your digital marketing campaign.
If you're simply looking to boost visitor engagement on your eCommerce store, chatbots can help customers find a product or offer a discount code.
Perhaps a customer has a birthday, and you'd like to thank them for their patronage. Have your chatbot reach out and wish them a wonderful birthday!
The customer will feel appreciated and your business will be at the forefront of their mind, thus reinforcing your branding.
Or if you're looking to spread the word about a great new product, you can program your company's chatbot to message those who have liked your page.
They're also great for providing shipping updates and purchase confirmations. You can even use chatbots to carry out customer satisfaction surveys once the customer has received their item.
Why Use Chatbot Marketing?
Maybe you're thinking that this sounds well and good, but it isn't the right fit for your business. Not so fast.
You'd be surprised at how many businesses are using chatbots. According to BusinessInsider, 80 percent of businesses will implement chatbot marketing in their digital strategy within the next two years.
In short, you can't afford to miss out. The sooner you adapt, the sooner your brand can flourish.
Chatbots Can Ensure a Strong ROI
Chatbots may sound like something straight out of a science-fiction movie, but these complex bots are here to stay. And now, you can use them to your advantage!
Interested in growing your business through digital marketing? Be sure to get in touch today for your free site audit.
It's easy to make marketing mistakes when running your small business, but how can you correct them? Here's what you're doing wrong and how you can fix it.
The key to running a successful marketing campaign is avoiding the crucial marketing mistakes many small businesses make? Not sure what those are? Here are 5 crucial marketing mistakes your business may be making.
You Don't Have a Website
Did you know only 51% of small businesses have a website? Out of all the marketing mistakes, this one is by far the biggest. You may not think you need a website because you're a local business, but the reality is most customer search online first for products and services, so if you're not online, they won't think of your business first.
There are many great website platforms that let you make a website yourself in an easy and affordable way. By creating one, you can drive potential customers to your site during their Internet searches, capture the customers your competitors without websites can't and make more people aware of your brand and product offering.
You Don't Track Your Marketing Campaigns
Marketing is an expensive effort, so it's important to know if your campaigns are paying off. If you're not tracking website goals with Google Analytics, or keeping track of calls or foot traffic, you won't ever know what's working. By paying attention to how your paid ads are converting, you can adjust your marketing efforts to make the most impact.
You Don't Pay Attention to What Your Competitors Are Doing
Part of a successful marketing campaign is knowing what your competitors are doing and how your campaign compares to them. You should find at least three similar businesses and study their marketing efforts, so you can see how their marketing campaigns have succeeded and failed. You can apply those learnings to your own marketing efforts to avoid making the same marketing mistakes as them.
You're Reaching the Wrong Audience
Not knowing your real audience or targeting the wrong people can be a deadly mistake in marketing. You shouldn't base your marketing efforts on the type of customer you want, you should base it on the kinds of people most likely to engage with your brand or purchase your products. You should do audience reach, chat with current customers, and determine your target demographic to make sure your marketing efforts are speaking to the right people.
You Don't Have a Marketing Plan in Place
If you don't have a marketing strategy, you're most likely not going to achieve the marketing success you're looking for. By planning your strategy, specifying the tactics you'll use, determining how much everything will cost and how long it'll take to implement, you can greatly increase your chances of success.
Final Thoughts on Marketing Mistakes
As a small business owner, you're bound to make some mistakes--especially when it comes to things like marketing. But that doesn't mean you can't learn, grow, and develop newer and better marketing campaigns. By avoiding the mistakes in this article, you can craft a truly successful marketing campaign that sets you apart from competitors.
Are you struggling with your marketing efforts? Want help crafting a better marketing strategy? Contact us to learn more about our marketing services!