When it comes to real estate, most customers will be local. It makes sense to optimize your site with local SEO services.
To ensure your real estate company is properly serving the public, you'll need to get your search engine optimization up to speed.
In this regard, hiring a company that handles local SEO services can be just what the doctor ordered. Your brand needs to be optimized, so people in your area know about you and how to get in touch.
Besides getting a free site audit, embrace these facts about local SEO so you can hire a company to help you.
Google Responds Favorably When You Use Local SEO Services
The most important thing you need to know about local SEO services is that they work fabulously.
You get excellent results when you draw in more optimized results with the help of a company that specializes in local SEO.
Google is always changing its algorithms, and local SEO is winning big. This ranking bias will work in your favor and bring in passive web traffic from people who are looking for exactly what you provide.
Real estate, more than any other business, is very localized. So it only makes sense to get the most bang for your buck by optimizing your website.
It Makes It Easier for People on the Go to Find You
The rise of the mobile device is another reason for you to embrace local search engine optimization.
Since people can easily turn their phone into a GPS, you'll quickly see an uptick in business by making yourself easier to find through local search engine optimization. If you're not sure how to do this, enlist the help of a local SEO expert.
Local SEO Establishes You as a Local Authority
People put trust in you when you establish yourself as a local authority.
Embracing local search engine optimization helps you to rank highly in local searches. This can make your business a household name in your community.
It also creates the opportunity for transparency and open dialogue with your community. With a little luck, your brand will be the most trusted in local real estate.
When you become a local authority on the web, it's easier to become one in person. Double down on your local SEO practices by staying abreast of local issues.
This, on top of owning your mistakes and communicating via social media, builds brand equity that is priceless.
Reach Out to Learn More
When you're looking for local SEO services, turn to the professionals that understand it best.
At River Avenue Digital, we have the experience and understanding that will build your brand through strategic SEO. We can map out a plan and help you strategize, as well as providing an audit into your website and SEO practices.
We'll help you put together winning social media plans. If this sounds good, contact us for more information.
We love a good social media mistake (when it doesn't happen to our clients or us). We especially love the predictable antics that take place as soon as the mistake is noticed. It seems some people take it personally and feel the need to spew venom toward the brand. Many times you'll see followers turn in to the HR department and make a proclamation that the brand should "fire the intern." Little do they know that large brands have social media teams that do the work and mistakes do happen.
The latest and greatest example of one of these mistakes where mayhem ensued was McDonald's Black Friday tweet. McDonald's didn't update a templated Tweet and posted it with the ****Need copy and link**** still visible. An obvious mistake, but a few things happened after that.
McDonald's owned the mistake. They didn't delete the post. They embraced it by letting us know they hadn't had their McCafe yet. It was an excellent save. Their other option, deleting the Tweet, would have likely caused more of an "incident" as the screenshots of the original Tweet would have made their way around the Internet causing McDonald's to lose more control of the narrative then they did.
Here Comes Wendy's
Now the real fun begins. Wendy's social media team took this as an opportunity to take a swipe at McDonald's and received a positive reaction from the Twitterverse.
Wendy's successfully rode the momentum of the McDonald's Tweet and engaged their followers along the way.
So what are the takeaways here from social media campaigns?
1) Make sure there are editorial procedures in place so that all posts are edited and approved before sending them out. This can be done using social schedule tools like Hootsuite, Buffer, AgoraPulse or Zoho.
2) Own the content. There is always a way to spin it to gain back the respect of your finicky followers and casual observers.
3) If there is an opportunity to slide into a conversation with some nonabusive wit you can garner some extra attention at no cost.
4) Engage with your followers. If they are engaging with you, engage back. This will make for a deeper relationship with your audience.
We want to take a moment to thank our clients and those who have provided words of encouragement for the exciting work we River Avenue is doing. Now, pass the gravy!
As millennials become a much more substantial segment of the real estate buyers market, it is essential to understand their motivations to market to them in more efficient way. Real estate agents will have to adjust their tried and true marketing tactics to be where the millennial buyers are. What does this mean? Expand your digital footprint and understand their motivations which include. Wait for it. Dogs!
Here are some important takeaways.
Arjun dreams of attribution models and wRC+. He is a digital marketing analytics whiz and you can follow his musings at @iamarjunkumble.