Have you been asking yourself this question: "What is an SEO audit?" Make sure you keep reading to learn more about it and to find out why it's so important.
What's all the hype about SEO?
The truth is that focusing on SEO remains one of the best ways for small business owners to ensure customers will find your services and buy your products.
But many businesses push time and effort into boosting SEO only to be disappointed with the results. They deploy the best local SEO tools and invest but don't make much progress.
One reason for all that disappointment is simple: They never perform a site audit.
What is an SEO audit?
It's the best way to create a starting point for your digital marketing strategy.
It's also a great measuring stick to track your progress. Here's why you need an SEO audit to succeed:
What Is An SEO Audit? What's the first thing someone asks you when you call for directions to the spot you were supposed to meet them at 20 minutes ago? Where are you?
Unless they have some idea of where you are starting it is next to impossible to direct to where you would like to go.
An SEO audit works the same. The audit will focus on on-page analysis, off-page analysis, technical analysis, competitive analysis, and keyword research.
But the 20 minutes late is also key. If you haven't performed an SEO audit yet your business is running behind the competition.
Check in With Google
How are your websites performing according to Google? Are you working with penalties?
Part of an SEO audit is checking in with Google to see how you are performing. Google publishes the dates its algorithm changes.
If you are seeing a decline in traffic directly after these changes your sites may be penalized by Google.
As these changes are made regularly, it's important to evaluate your progress.
How's the Competition?
Focusing on your own site is essential. But like all parts of a business strategy, it is important to keep an eye on your competition.
Even if you are having success, the question is how far behind are businesses in your sector. Are they miles behind or right on your back bumper?
Evaluate the technical on-page, Google requirements, and the competition will provide a complete picture.
Not One and Done
Even if you have performed an SEO audit in the past that doesn't mean your business is in the clear. Unlike getting directions from a friend or advisor to find a spot on the map, digital marketing is more complex.
With SEO you can't just follow the tried and true directions you used in the past. Google makes SEO a moving target.
The changes Google makes to its algorithm are simple and complex; secret and shared.
Performing an SEO audit regularly will allow your business to adapt to these changes. You will also be able to measure the progress you have made since last time.
Trust The Experts
Like a lot of analysis, SEO audits are often best performed by someone outside of your organization.
River Avenue can help. We will help your business understand what is an SEO audit and how they can inform your overall strategy.
Knowing about SEO audits is one thing. It takes experience and skill to create an integrated strategy from your findings.
Don't fall further behind. Contact River Avenue today to get the help you need.
Are you designing a new website for your law firm? Here are the five most important things you should include in your law firm website design.
A functioning website, on both a desktop and a mobile device, is essential for your law firm.
Nowadays, every type of business needs a point of contact on the Internet for potential clients to scope out information regarding your business services.
Law firms must include a few important features online to stand out from the rest of the law firms in the area. A well-designed website will make clients want to work with you.
Be sure to check out these top 5 things to include in your law firm website design if you are looking to change up the current layout of your site.
1. Lawyer Biographies
One of the most crucial things to have on your law firm website is a strong list of lawyer biographies.
Lawyer biographies are great selling points to include on your website. Prospective clients want to do their research on lawyers before they choose who they want to work with. Clients will choose to work with lawyers who appear well-qualified, dignified, and intelligent.
Lawyer bios ought to include information such as a brief educational history and examples of previous work. Talk about the types of cases each lawyer has completed over time to build an intriguing portfolio for potential clients to view on their own time.
2. A Great Law Firm Website Has Beautiful Visuals
It's vital to have plenty of visuals on your law firm website, too. Visuals are necessary to draw visitor's attention as quickly as possible so they do not click off your site.
You need to engage with your audience and visuals are the first step to create a story with your website.
Consider hiring a professional photographer to create images to post all across your site and on each separate tab.
You should include headshots of your top performing lawyers to put their faces next to their biographies. Images of the city you represent are also key to show how much you care about looking after your clients who live in the area.
3. Upload Contact Forms
How do you expect your potential clients to find you on your site? Keep in mind the importance of having contact forms at the ready.
Have a compelling section of your site dedicated to interacting with your potential clients.
Contact forms are easy to upload to your site and will provide these clients with the ability to reach out to the lawyers at your law firm at any time of the day.
4. Call to Action Elements
Another vital thing to have on your law firm website is plenty of call to action elements. Call to action elements are as easy as having "learn more" buttons at the top of your pages.
The call to action elements will need to be bright and eye-catching, too. Be sure to make these elements look sharp and modern for all of your clients to find on their mobile device or desktop computer in seconds.
5. A Blog
Top performing businesses, even law firms, should think about starting a blog on their website. Blogs are great tools to keep your SEO in check. SEO is also essential for website growth.
SEO stands for search engine optimization and it's how you achieve organic views on your website with the implementation of a running blog. Blogs do not have to cover all things related to law; they can even cover recent news topics to stay relevant.
Want More Website Design Advice?
Leave a great impression with your potential clients as soon as you start featuring these 5 things on your law firm website.
At River Avenue Digital, we offer free site audits if you are interested in boosting performance on your law firm website right now.
With so many social platforms, it can get confusing to know which one is right for your brand. Here's your guide to which social media platform to use.
The average consumer spends about 116 minutes out of every day on social media.
You want to be able to take advantage of these numbers to grow your business, connect with your target market, and learn more about the kinds of ads and products your consumers respond to.
But how can you find out which social media platform your digital marketing strategy should devote the most time to?
Keep on reading this post to find out.
Conduct Market Research
The first thing to consider when you're deciding between different media platforms?
You'll need to conduct some serious market research to find out where your market spends most of their time online.
You can conduct polls, collect data from your site visitors, and work with a professional digital marketing firm to understand what your market responds to.
Remember that the social media platform you'll ultimately end up focusing on will also depend on the type of content that you'd like to create. You should look at your most popular posts, the platforms where you currently have the highest number of followers and even use share data.
Be certain that you take the time to research the social media profiles of your competition. The chances are that you share a similar, if not nearly identical, market.
Are you more interested in long-form blog posts, which you could share links to on Facebook and Twitter? Or, do you prefer to harness the power of video marketing, meaning that digital media platforms like YouTube and Snapchat will be where you focus your efforts?
Understand the Demographics of Specific Platforms
If you want to learn how to create a social media site that continually gains followers and engages your consumers directly, you need to think about how specific social media platforms align with your branding goals.
If you want to focus on text-based content with a sense of immediacy, opt for Twitter. If you're operating in the networking and B2B worlds, and want to increase your brand's industry authority, LinkedIn is your best bet.
If you need to target highly specific audiences, and need a good mix of video and image-based marketing, rely on Facebook to make it happen.
For those who want to corner the millennial market, are image-based, and want to take advantage of features like geotagging and shop-able posts, there's nothing quite like Instagram.
Make a Lasting Impression on the Right Social Media Platform
Now that you know which social media platform (or platforms) you need to dedicate the majority of your marketing efforts towards?
It's time to start developing the most effective social media strategy for your business.
You'll need bespoke campaigns that are informed by SEO, the needs and wants of your target market, and options that are in line with your long and short-term branding and growth goals.
We have the marketing solutions and digital storytelling tools you need.
Reach out to us to learn more about how to grow your follower count, increase your conversions, and knock out your competition once and for all.