Are your local listings being managed? For small to medium-sized businesses doing business locally, managing your listings is a must, as it is a key way that potential customers can find your business. It goes deeper than just visibility. You have the ability to uphold your reputation and most importantly: keep your brand's message and contact information CONSISTENT across the web.
To make sure you are visible on search engines and directories, such as Google, you'll need to make sure your local listing management is optimized. Keep reading to learn more about local business listing management and the benefits that come with it.
1. Drive Conversions (e.g. Visits, purchases, phone calls)
Many turn to search engines and directories, such as Yelp and Trip Advisor, to help them make decisions about where they spend their time and money. Managing listings on these sites is key to allowing customers to find you, and can also compel them to make purchases with you.
Maintaining and updating these listings with the most current content possible helps give potential customers the most accurate preview of your company as possible.
A listing should include your company's name, address, and phone number. You should also add additional content, such as your hours, and photos of your companies exterior or your products. Add content that will compel people to visit your store and/or make a purchase with you.
With tons of shoppers in your area conducting "near me" searches on their mobile device, you want to make sure that you are not only visible but appealing via your local listings.
2. Builds Brand Visibility & Consistency
Managing your local listing is a great way to promote your brand visibility and awareness.
The more sites and directories that you have local listings on, the more likely it is for potential customers to find you, no matter the platform they are searching on. This allows your company more website and/or foot traffic. By optimizing your listing, you can capture sales generated from local searches.
Consistency is key. Incorrect phone numbers or addresses cause your company to miss leads and lose potential (or returning) customers. The most important information to have displayed is your Name, Address and Phone, known in the marketing game as NAP. One of the first things you can easily do to audit your online presence is to make sure your business's NAP is easy to find and consistent across the web.
3. Better Customer Service
Small businesses see a lot of change; from store hours and location to the products you carry. This is totally understandable, but local listing management is necessary to convey those changes online.
If details are not updated on certain listings, you could be giving potential customers false information. This could lead to disappointed customers, who may visit your store when you're closed, go to the wrong location, or are coming specifically for a product you no longer carry.
Maintaining accurate and updated information on your listings allows you to give your customers a positive experience. Make information about your company easy for customers to find by staying on top of your local listing services.
Local Listing Management: A Must for Small Businesses
Taking the time to manage your local listings is a must for companies who want to bring in new clients, create brand awareness, and satisfy their customers. Make sure that you have all of the information your customers need to find you by expanding your local listings to as many platforms as possible.
Keep your listings updated to offer amazing customer service before your customers even step foot in your door.
A great way to stay on top of your local listings is to hire a team of digital experts to manage them for you. We can fix incorrect information across dozens of platforms and get your information posted for the world to see if you have yet to get your information out to the world. For professional local listing management and so much more, contact us today.
Did you know that there are 3.8 billion social media users throughout the world? That is a huge audience that is at your literal fingertips if you handle your marketing and communications properly. It can be challenging to know the ins and outs of every social media platform in order to best leverage their social networking powers. Cross posting your brand's messages across different social media platforms is critical to driving significant website traffic. Keep reading to learn five reasons why a brand's messaging should slightly differ when posting to multiple social networks.
Is your business running normally?
The likely answer to that question is no.
While everything seems to be different daily, your business needs haven't changed. You still want to work with customers and clients but may not know how to reach them at the moment.
RAD wants to help. Here's why you should reach out to our team to help you navigate these
1. Business Is Changing
Marketing initiatives on the digital platform have always needed a mix of art and science to be successful. This is even more important now that most business operations look very different than they did a month ago.
Being able to adjust quickly is important for your business right now. Communication with customers digitally is likely the best way to reach them in their homes.
2. Now Is the Time to Be Active on Social Media
With all of the at-home time that people have right now, they are spending more time on the internet.
This increased consumption of digital content could be beneficial to your business if you use your social media channels to engage with your customers and clients for the future. Whether you bring them entertainment, a laugh or smile, or updates on how your business is handling this time, you are putting that content out into the digital space.
3. We Have the Tools to Help You
If you are unsure of how to navigate all of the digital needs of your business right now, a digital content agency like RAD can help.
We strive to bring competitive creativity and passion to our clients and that approach has not changed. The advantage of working with a top marketing agency is that we help guide a business to achieve results and add value to the clients.
Content is king right now, are you doing everything you can to put your the best digital foot forward?
In order to up the content game for you, we like to start with a deep-dive discovery session into your current marketing initiative and afterward, we will be able to create a content calendar that takes the guesswork out of when, where, and what to post.
Investing in content is a must at this time, so let us help you!
4. Use This Time to Audit Your Current Digital Approach
At home, people are getting to those items on the to-do list that they haven't had time for. What if your business did that too?
We offer a local SEO and web audit to get started. Self-evaluating your business in the current state can help set you up to be more productive in the future. Taking the time to see what has been working for you and analyzing how it can transfer digitally is important when planning for the temporary future reality.
Call us today or simply schedule a call with us and we'll be happy to share how our marketing agency can help your business!
Social media has always been a powerful tool for small business owners, but now it is even more powerful than ever. The good news is that social media platforms know this and want to support small businesses. So they are rolling out new functions to make supporting and shopping small easier for your customers. Here are three “secrets” to leverage these tools and your online presence to encourage and empower others to support your business.
If you have any questions about the benefits of these functions or how to get set-up, reach out (and check out our offer below).
Set up your FREE Marketing Strategy Calls with RAD.