Marketing agencies are a dime a dozen, but they're not all equal. Here's how to find a marketing agency who will become your company's superhero.
Finding the right marketing agency for your business may feel like you need a superhero to knock down all the obstacles you find along the way.
The guide below provides you with a good place to start in finding the perfect marketing agency superhero to meet your company's needs.
Developing a marketing strategy can include using well-known social media websites, like Pinterest. Another marketing strategy for the same company may use its big brand name customers as one of its greatest assets. Finding who can deliver your marketing message the best is not easy.
Digital marketing used to be considered the wave of the future but now it's here to say. There are eight common categories.
Digital Marketing's Eight Common Categories
The most common digital marketing categories help you develop, grow, and strengthen your business. These categories are:
You can take your digital marketing campaign and integrate it with your business strategy to find the most effective outcomes.
Before you can find the best marketing agency for your company, you need to know your business needs. Almost as important as knowing your business needs is being able to explain them clearly to your agency.
Being clear about goals and objectives for a company is one of the hardest things to achieve. The only thing almost everyone in a company will agree on is they want the marketing agency to help increase their business revenue. The best marketing agencies will put together a plan that uses some of the following marketing tools to help your business grow.
Helpful Tools Marketing Agencies Use for Customer Success
Most of the tools used in marketing agencies include services in:
Different marketing agencies will offer a different mix of the above services. You need to find an agency that can offer the most effective combination for your business.
The Evolution of Marketing Agencies
If you're looking to make your business competitive in an increasingly digital world, you'll need an innovative digital marketing agency. A marketing agency that can wield the right tools to help you to grow your business.
Then you will have found your superhero marketing agency. Reach out to us today. Your business deserves unique marketing that meets your goals and helps you take your business to the next level.
Is offline marketing dead? We don't think so. Click here to find out why you shouldn't give up on offline marketing channels just yet.
People are putting more and more weight behind digital marketing. Nothing makes this more apparent than the 41 percent jump in what people spent in 2017 for digital marketing.
This might make people think that offline marketing is dead, but that's simply not true. Don't believe us? We've put together a few things to show you how offline marketing can still be beneficial to your business.
Why Use Offline Marketing?
With so many people focused on digital marketing, offline is virtually untapped. Leaving those who are looking for products or services offline under served and completely open for you to swoop in and get their business.
It's simple, not all people use search engines or social media to find what they need. In fact, 4 billion people aren't online at all. This may be people living in rural areas or others who simply have no interest in being online. With everyone clamoring over digital platforms, it's easy to forget about those who don't use them.
Another point is that since offline marketing is so underused, it is really simple to break into the space and get some bank for your buck.
What Kind of Offline Marketing is There?
There are a few different types of offline marketing you can use. Depending on your business some of them will work really well and others could be less efficient.
Working with a professional can help you decide an offline marketing strategy that will work alongside your online one.
The direct mail approach to offline marketing used printing materials to reach your customer base. This can include postcards, letters, catalogs or newsletters. This may seem old fashioned, but it's perfect if your target customers are part of the group that doesn't use the internet.
This is also a good option if your business is something that is subscription-based or recurring. You can send your customers a postcard reminding them that they are due to come in or that their subscription is coming to an end.
Printed Handouts and Flyers
Printed handouts are similar to direct mail except these are left in shops, on windshields and handed directly to people.
This approach works best for businesses that are locally based. You aren't going to want to waste your time with handouts or fliers if the people you are handing them out to aren't in the position to benefit from your services.
A lot of times these are most helpful for events or to inform people of a sale. They can be easily tied into your digital campaigns by adding a QR code that directs them to a landing page.
Offline Marketing isn't Dead
Offline marketing might seem a little out of the box in our digital age, but it can help you reach people that have otherwise been forgotten.
It can also help you to remind people that they are due to come to see you or make them aware of a sale or event that they would have completely missed otherwise.
Contact us so we can help you figure out how you can best market your business.
Mastering social media is a must to effectively market your business in 2019. Click here to learn how to run a successful social media campaign.
Did you realize that over 77 percent of real estate businesses use social media. If you haven't created a social media page, there's no better day than today to get started.
You may have a social media presence but don't know how to get the most out of it. Running a social media campaign can help you grow your real estate business. Maybe you have tried it in the past to no avail.
The key to getting the most out of these platforms is running successful social media campaigns. Don't know how? We've got you covered.
Here are the 3 steps you should follow to run effective social media campaigns and build your real estate empire today.
1. Research Your Competitors
Before you pull the trigger, it's important to research your competitors. Chances are your top competitors own social media pages to promote their services. Focus on finding out what real estate agents in your area are doing to sell on social media.
What are they posting on their pages? Are they engaging on several platforms? Take a hard look at their posts and engagement to get an idea of the content your prospects prefer.
2. Develop Your Strategy
Once you learn about your competitor's strategy, it's time to develop your plan. The starting point is your brand and how you separate yourself from your competitors.
Are you going to engage in several platforms? Even if your competitors engage on several social media platforms, prioritize creating a presence on your preferred platform.
When developing your strategy, it's vital to balance between promoting your services and providing value to your audience. Find out who is your prospective client and create content that will connect with them.
Don't only focus on promoting features of your listings. Consider publishing content to educate your prospects about topics such as property taxes, home renovations, financing options, among other relevant subjects.
3. Execute and Adjust Your Plan
After you develop your plan, it's time to execute. Publish content on your social media pages and track your results. You should monitor what posts or content generate more user engagement.
Adjust your strategy based on what works. If a certain post or content doesn't work, you may consider changing the visuals, caption or message. Some say "it isn't what you say but how you say it", and social media isn't an exception to this rule.
Can a Social Media Campaign Take Your Real Estate Business to the Next Level?
Running an effective social media campaign can help you build your real estate empire. The starting point is developing the right game plan that fits your branding and objectives. If you're a new real estate agent trying to build your name, you can't take the same approach as a seasoned realtor.
What separates yourself from your competitors? Do you specialize in a certain neighborhood or type of property? These are some of the questions you should ask yourself when developing your campaign.
While you may run social media campaigns on your own, consider consulting with an expert. At River Avenue Digital, we specialize in helping businesses including real estate agencies with their social media marketing needs.
Need help running effective social media campaigns? Contact us today to learn how we can help take your social media game to the next level.
Many companies use video marketing, but you want your video content to shine through in your niche. However, standing out can be tricky when there is plenty of competition.
But don't worry! Keep reading to discover 5 tips to help make your videos unique, connect with your audience, and help you gain more clients!
1. Make a Connection
In order to effectively connect with your audience, you need to relate to them and understand their needs, wants, and the price they typically pay for similar services.
Then, make the reason they should purchase from your business relate to their needs and wants. And show them how your services can help them achieve their goals.
2. Spark Interest
Sparking interest is key to video marketing. Think of it like the movie trailers you typically see. What sparks interest and makes you watch the movie? What turns you away?
Just like the trailers, make your video content clear and interesting so your potential customers will watch it through to the finish.
3. Be Helpful
When making your video content, try to help your target audience in the best way you can. Meaning, when they watch your videos, they'll gain something useful or helpful from it.
The more helpful info you can give your viewers, the better. Don't mention random facts, but be relevant in the info you share. This way, you're showing your target market that you're here to help.
For example, you could offer them a free e-book or series to help them with the topic they're interested in.
4. Relate to Your Target Market
What style does your target market usually wear? How do they talk? What is most important to them?
For the best video marketing, make sure you relate to your target market. Consider including members of your target audience within your video content, so you can style it in a way that connects and relates.
5. Show Warmth and Friendliness
A simple smile can go a long way in your video marketing. Customers like warmth and friendliness.
It helps you establish and build trust and shows that you are positive and eager to help.
This makes kindness and friendliness one of the best ways to enhance your video marketing and truly stand out in your niche.
Effective Video Marketing
Making unique video content is not an impossible feat, and by applying the tips mentioned in this article, you're setting your video marketing endeavors up for success.
Need any help? We have plenty of ways to assist you with all your marketing plans.
Feel free to contact us on this page!