Online reviews are important to consumers when they make buying decisions. Here's how to ask for reviews to boost your reputation.
90% of your customers are looking at your reviews before they visit your business. The reviews you have will impact 67.7% of their purchasing decisions.
And 84% of us trust reviews just as much as if someone we knew gave the recommendation.
Most businesses are beginning to understand the power of online reviews. What many business owners don't know are how to ask for reviews.
Which is why you should keep reading this article. We're sharing with you tips on how to ask for reviews to boost your reputation and increase your reputation.
How to Ask for Reviews in Person
The best way to ask for a review is to ask in person. It's actually the easiest and most efficient way to get reviews for your business.
Especially if you're in sales. Let's say you own a plumbing business.
Your employee may spend three hours in someone's home fixing their plumbing. During that time, your employee and customer get to know each other a little bit.
There's a bond that's been built. And when the employee is finished doing a great job all they need to do is ask for the customer to leave an online review while explaining how it helps other customers.
Then the employee should thank the customer.
Ask employees who work in a position where they build the deepest relationship with your customers to ask for reviews. You may not get them all, but every review helps!
Set Up Profiles on Review Sites
There are websites like Yelp where customers can leave their reviews. It's easy to set up a profile and it's free unless you want to pay for more services.
Here is a short list of sites. But don't forget about social media sites as well as industry-specific sites you can find by doing an online search.
The more places you're listed online, the easier it is for search engines and potential customers to find you. Now you have two reasons for taking the time to list yourself on another site.
How to Ask for Reviews on Facebook
It's easy to learn how to ask for reviews from customers using Facebook. All you need to do is go to Facebook Business Manager found on your company's Facebook page.
Click on Settings. It's located at the top right-hand corner of the page on the white bar. Click "Reviews" and then select "Allow visitors to review this Page". Save the changes.
Make sure the reviews tab shows up on your Facebook Business Page. Once reviews start coming in, it's a good idea to check and respond to each one that comes in.
How to Get More Google Reviews
If you do nothing else, focus on getting reviews on Google. It's the biggest search engine and people often head there first.
Once you've set it up, there are several ways to learn how to ask for a review from customers. Start by educating your customers on how to leave a review.
A printout in your office, an e-mail with instructions or even a blog article will all help educate your customers on how to leave a review. If you send an e-mail, personalize it so customers feel special.
Make the process easy. And if you want, offer an incentive such as 10% off an item for leaving a review.
Reviews Help Your Brand
Now that you know how to ask for reviews, it's time to get started. Both good and bad reviews help brand your company and set you apart from your competition.
If you want more help with marketing and branding, we can help.
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Finding new ways to incorporate digital marketing trends can help your company find new customers and attract more attention to your products and services. Each new year comes with fresh opportunities for businesses to expand their reach in the marketing world, and you can take advantage of this. Here are five marketing strategies that are becoming increasingly popular in 2019 and how they can be effective in your own advertising campaign.
1. Video Marketing
Strategic video advertising is a new way of engaging consumers. As the quality of technology increases and the cost of equipment lowers, this type of advertising can be a great asset to any business. Services such as Facebook and Instagram have taken advantage of marketing through video, since most mobile users are more likely to watch a video and share it. Consider using video as your next marketing tool.
2. Voice Search
Video technology isn’t the only thing that is improving. Exciting technology such as digital assistants create even more ways for companies to promote themselves. Searching for things online through voice activation has become popular among those who own technology such as Google Assistant or Echo. Paying attention to what customers are searching in your industry can help you cater to these types of searches.
3. Social Media Marketing
Social media has become one of the most powerful ways to increase brand awareness and customer reach. Consumers use these types of platforms every day. If your business has a social media presence, you have a better chance of reaching more people while increasing your own credibility as a company. A few popular media platforms include the following:
Posting strategic posts and ads consistently can go a long way.
This growing type of technology can do a lot for your company. Chatbots can answer questions quickly and efficiently, helping visitors on your website within minutes. This can be more cost-effective than a customer support team, but it can also be an engaging way for consumers to interact with your company. Certain bots can also help you find information such as statistics, rankings, or specific research when you don’t have the time to find it on your own.
5. Email Marketing
Emails can be a powerful way to build trust and spread your message to consumers. This type of marketing reaches out to potential customers by adding a personal touch and call to action. Most online users have email and use it consistently. Use this method of promotion in the upcoming year to engage people and increase the awareness of your brand.
Incorporating digital marketing strategies doesn’t have to be complicated. There are so many different methods and tools that can be used by your company. These five trends are just a few options that can help you take advantage of this new and exciting year.
Interested in finding more ways to market your business? River Avenue can help you create professional marketing campaigns that increase sales and encourage growth within your business. Contact us today and find out how we can help you.
A brand is the core of your business. It’s what makes you unique. Your brand DNA is a story of where you came from and where you’d like to go. It includes language, colors, imagery and design. All of those things together make your brand identity.
A brand is important because it is what connects to your customers emotionally.
An article from CustomerThink.com states, “Harvard Business School professor, Gerald Zaltman says that 95% of our purchase decision making takes place subconsciously. Despite widespread agreement amongst neuroscientists that our conscious rational mind plays a minor role in decision making, why do our sales messages to buyers focus almost exclusively on facts and figures?”
Your brand identity is how your audience perceives you. It is the face of your business. Without a comprehensive, well-defined brand identity, your audience might not understand who you are and they may shop elsewhere.
Your brand is what makes you stand out from the crowd and differentiates you from others who are doing or selling the same thing.
Your brand identity is the product of effective branding work. And it is no small task to develop a succinct brand.
Brand identity includes:
Together, these four components create the look and feel of your brand to the outside world.
Here are some questions to ask yourself, when building your brand:
Who is your ideal customer?
Defining who you want to serve is crucial. This will help you create a voice that resonates with them.
How do you solve a problem?
What problems do you solve? Your customers don’t come looking for your company because their lives are perfect. Usually, there is something you can do for them. Your brand identity should instantly communicate how to solve these problems. Do you offer Peace of Mind? Workplace efficiency? Regardless of how your brand connects with your customers your ability to solve problems should be at the core of your brand identity.
What kind of personality do you have?
Are you a rebel? A jester? A nature lover? A busy mom? Defining your personality helps create your brand language. Believe it or not, many companies have brand guidelines including words they can and cannot use!
How are you different?
If you are a computer company -- how are you different from other companies selling a computer with similar features? How are you better, smarter, trendier, or easier than your competition? What is your major point of difference? Figure this out and you will be on your way to great storytelling.
What is your story?
Storytelling is important in branding because your story is different from anyone else. It is yours and yours alone. Customers want to know who you are, what you stand for, and what makes you unique. Brand stories are an important component of branding. This includes both your literal history such as how and why you were founded and the story of the role you play in your customer's life.
Developing a successful brand can help your brand sell itself by communicating directly to your prospects without the need for a salesperson to intervene.
The experts at River Avenue Digital are well versed in the art of branding. Set up your free initial consultation today!