Email drip campaigns can be one of the best ways to increase sales and customer loyalty. These five email campaign ideas will help you get started growing your business fast!
When it comes to business marketing, there's one trend every company should get behind: As of 2017, 48% of U.S. companies planned to increase their email marketing spending.
That's right - email is alive and well. And email drip campaigns are tremendous for improving sales and enhancing customer loyalty. But where do you start?
Here are five email campaign ideas that will help you grow your business fast!
What is an Email Drip Campaign?
An email drip campaign is a series of automated emails that are sent based on previous actions of a fan or on a specific timeline.
The beauty of these campaigns is you don't have to manually write and send out each individual email. You send it to a list at a time and date you see fit.
Why this is important is it keeps your business and brand at the forefront of your audience's minds. By continuously and consistently sending an email every few days to their inbox, customers get that little hit, a reminder that you're here, giving value.
With that said, you need prompts to action so that you can get people on your email drip campaign. These tactics should do the trick!
1. Online Courses Through Email
Don't make the mistake of neglecting your email drip campaigns. They need the utmost attention if you want to be successful with your business.
The first email campaign idea is to offer an online course, but send it to subscribers in the form of an email. This is a solid strategy because you basically get permission from the person to send them a string of emails. For a set amount of time, you get to be in their ears - er, inbox - consistently and constantly.
This consistent "drip" into their email keeps you at the forefront of their minds, which will help with sales in the long run.
With email courses, you can focus on a specific subject, providing tons of value to your subscribers, and turn them into optimized warm leads.
2. Curate Awesome Content in Your Welcome Email
The welcome email is the most important part of your drip autoresponder. This vital introduction sets the tone for all other emails you send during the campaign as well as after. So you have to give the right impression.
This means not using your welcome email as a landing page for your flagship product or service. Instead, take this opportunity to provide your new email relation with incredible value.
Give them a curated bundle of your previous free content, simply by writing an eye-catching intro and linking your best stuff.
3. Match Your Email Campaign with a Holiday
'Tis the season to incorporate holidays into your email drip campaign.
If you don't want to be subtle and ask for the sale on the outset, taking advantage of Christmas, Easter, Halloween, and other events are your ticket. Feature the amazing benefits of your products or services, tie them in with a holiday, be aggressive with your sales approach.
This will increase your conversion rate.
4. Have a Slick Cart Abandonment Email
Sometimes, people stop shopping...in the middle of shopping.
Gently nudge them back into buying mode with a reminder email. Not only encourage them to revisit the item but also offer discounts on those items when there's a "sticking point."
Keep the tone light and helpful, asking what more you can do to assist them in their online buying experience. This will establish trust and get you in their good graces (as well as their credit cards).
5. Include a "Workshop" and Other Useful Leads
Engagement is key if you want to develop email subscribers through your drip campaign.
Use drip emails as reminders for free incentives, such as workshops or an exclusive video. Tone is big here, as you want to convey the excitement of the event. Then, when you have them on the edge of their seat, anticipating your free value, you can include your sales pitch within the content.
Of course, keep subscribers in the loop when new product launches or company community events occur to engage them as "part of the group."
Use These Email Campaign Ideas to Up Your Marketing Game
Your main goal as a business is to create as many loyal fans as possible. The best way to do this in 2018 is by using these email campaign ideas, implementing them into your marketing strategy. When the emails get sent out, you can rest assured that there will be a response you're going to like.
If you're looking for more assistance with your digital marketing, look no further: Check out our Digital Starter Kit.
Could Chatbox Marketing by the future of the marketing world? Learn more about this technology through this guide and see if it's time your business tried it.
No matter what industry you're in, customer service is always one of the most important elements of your marketing.
And now, customer service is easier than ever thanks to sophisticated bots.
Not sure what chatbot marketing is or why you need it for your next marketing campaign? Read on for a quick rundown of everything you need to know.
What is Chatbot Marketing?
Let's start with the basics: just what is a chatbot?
As the name suggests, a chatbot is an automated program developed to carry conversations with customers or assist them in finding a product or service.
Typically, chatbots are implemented to help with common customer service issues. Think of it as an interactive FAQ of sorts. For example, say a customer wants to know your hours of operation or ask for directions, so they contact you via Facebook Messenger.
You have a business to run and may not have time to respond, but failing to respond to the customer quickly may mean lost revenue.
A chatbot will look into their query cross-referencing certain words in a database, then respond with the requested information.
All without you having to open your Facebook app!
While you may expect the conversation to be wonky, current chatbot tech is so refined that some users may not even realize they're talking to a bot at all.
Chatbot marketing takes these principles and applies them to a digital marketing strategy, as well as customer service-oriented tasks.
How Do Chatbots Help Marketing?
It's evident that chatbots can boost customer engagement, but how exactly does that translate into marketing?
It mostly depends on the goals of your digital marketing campaign.
If you're simply looking to boost visitor engagement on your eCommerce store, chatbots can help customers find a product or offer a discount code.
Perhaps a customer has a birthday, and you'd like to thank them for their patronage. Have your chatbot reach out and wish them a wonderful birthday!
The customer will feel appreciated and your business will be at the forefront of their mind, thus reinforcing your branding.
Or if you're looking to spread the word about a great new product, you can program your company's chatbot to message those who have liked your page.
They're also great for providing shipping updates and purchase confirmations. You can even use chatbots to carry out customer satisfaction surveys once the customer has received their item.
Why Use Chatbot Marketing?
Maybe you're thinking that this sounds well and good, but it isn't the right fit for your business. Not so fast.
You'd be surprised at how many businesses are using chatbots. According to BusinessInsider, 80 percent of businesses will implement chatbot marketing in their digital strategy within the next two years.
In short, you can't afford to miss out. The sooner you adapt, the sooner your brand can flourish.
Chatbots Can Ensure a Strong ROI
Chatbots may sound like something straight out of a science-fiction movie, but these complex bots are here to stay. And now, you can use them to your advantage!
Interested in growing your business through digital marketing? Be sure to get in touch today for your free site audit.
How does social media act as a business development tool? Follow this advice so you can use social media to your advantage.
Social media is more than just selfies, cat pictures and fun quizzes.
For business owners, it's also a powerful business development tool that can help you generate leads and build a brand community. Still not convinced? Today we're discussing how social media can help you grow your small business.
Ready to learn more? Let's go!
1. Find Your People
The coolest thing about social media for business development is the invaluable way it allows you to see who is checking out your products, services, and brand.
Not only can you get an idea of what type of audience is following you, you can also learn their reactions.
There are many valuable tools available to business owners who want to use social media to find and monitor their target audience. Don't miss out on these tips to help you optimize your strategy.
Social media also makes it easier for business to connect with other businesses. This has allowed for the creation of business pods. These are business owners who target the same market but sell different products and support one another.
3. Get Positive Reviews
It can be tough to effectively manage what other people say about your brand. By soliciting positive reviews on social media, you can give your company a business development boost.
The good news? It's relatively easy to do.
Reach out to your best customers and ask them to like and review your social site. You'll see positive reviews popping up in no time.
4. Brand Effectively
Putting your unique voice out to the world is a great way to brand your business. However, you really must put thought into what you share.
It's important your brand's personality shine through. It's also vital that your social media content strategy reflects the needs of your target market.
Social schedulers can be a time management asset throughout this process.
5. Go Viral
If you want to resonate with the widest audience possible it's important to produce content that has the potential to go viral. This is easier said than done.
There are three important steps to creating a viral post:
Appeal to Emotions
If you know your audience as well as you should, this can be relatively easy. Find a subject matter that will pull on their heartstrings, and create away.
Learn as Much as You Can about Your Audience
Apply what you've learned in previous steps to create compelling content they want to digest.
Create Quality Content
Create interesting and informative content that answers important questions for your audience.
When your content goes viral, you've reached social media guru status! The business will follow.
More Than Media:
It's Business Development!
Social media is an important business development tool for any small business.
But if you don't pick up on the hot new social media trends, you may be left in the dust of your competitors!
Don't miss out on the awesome lead generating capacity of social media because you are selfie-averse. Jump into using social for your business, and watch your clientele grow today.
For more information like this, check out our blog today!