Social media has always been a powerful tool for small business owners, but now it is even more powerful than ever. The good news is that social media platforms know this and want to support small businesses. So they are rolling out new functions to make supporting and shopping small easier for your customers. Here are three “secrets” to leverage these tools and your online presence to encourage and empower others to support your business.
If you have any questions about the benefits of these functions or how to get set-up, reach out (and check out our offer below).
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What is interactive content marketing? How can you use interactive content? Learn the answers to these and other questions with our quick guide!
Did you know that most companies allocate more than 10% of their marketing budget to content creation?
High-quality content can help an online business get loyal customers quicker and it improves brand awareness as well.
However, content alone is not attractive enough these days. Marketers and website owners focus on interactive content to promote engagement and site traffic.
What is interactive content? Keep reading to find out!
1. What Is Interactive Content?
We can say that something is interactive when it encourages action, engagement or involvement.
During an interactive lesson, the students take part in the discussion, ask questions, and give answers. Interactive content is the type of content that promotes engagement and involvement from the audience.
2. Why Is Interactive Content Important?
Online marketers strive to create emotions in readers and viewers. The strong emotion is what makes people take action. Interactive content has the ability to create this type of emotion that eventually makes your audience ask questions or perform some sort of action.
Whether you're interested in getting more leads, increase website traffic or make your readership stay loyal, interactive content shouldn't be missed from your marketing strategy.
3. Learning About Different Types of Interactive Content
If you're wondering how can you create engagement with just a piece of written text then you'll probably be surprised by the answer! There are many ways you can create interactive content and make your audience take action.
Here are just a few examples:
Now You're Ready To Play With Interactive Content On Your Website!
Hopefully, this article answered your original question - what is interactive content?
Feel free to play with different types of interactive content to impress your audience and stay ahead of your competition.
Check out these 10 methods of monitoring a competitor and learning how to provide better products and services to your clients!
Creating Personas for Your Business
What is a persona?
A persona is a semi-fictional character you create in order to visualize your ideal customer. This way, you are able to better market to them. The end goal is to get your product in front of your ideal customer and ultimately increase sales.
Why Use a Buyer Persona?
I know it seems a little silly to create a fictional character but believe me -- all the major companies do this in order to gain a deeper knowledge of the person they want to be buying their items.
Having a buyer persona helps to understand your ideal customer, separating them from all of the other types of people who currently purchase your product.
By targeting your ideal customer, you can get a better idea of where to reach them: What do they read? What do they watch? Where do they shop? By knowing the answers to these questions, you have a good idea of where to advertise to them.
What are the struggles and challenges of your ideal customer? What are their goals, morals, talents & beliefs? By understanding your ideal customer, you can speak to them in a voice they understand, and in a tone, they can relate to and tighten the bond between them and your brand.
Depending on your business, you could have as few as one or two personas, or as many as 10 or 20. You can use them to inform everything from writing more effective copy to developing better products.
How Do I create a Buyer Persona?
1) Real Data.
Begin by going through the data of your current customer base and seeing what trends you find. Are there more customers in a certain age bracket? Are there more customers in a certain geographic location or climate?
Mine this data into clues for creating your buyer persona.
There are many ways to research your ideal customer. Most importantly: Interviews.
How Do I use a Buyer Persona?
Creating a Buyer Persona for your brand can be a lot of fun but it can also be overwhelming to business owners with a lot on their plate. Let us lead the process for you or take the project over completely. This is one of our core competencies and we can make this process seamless for you and very rewarding. Call now or message us for a free consultation.
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