Marketing agencies are a dime a dozen, but they're not all equal. Here's how to find a marketing agency who will become your company's superhero.
Finding the right marketing agency for your business may feel like you need a superhero to knock down all the obstacles you find along the way.
The guide below provides you with a good place to start in finding the perfect marketing agency superhero to meet your company's needs.
Developing a marketing strategy can include using well-known social media websites, like Pinterest. Another marketing strategy for the same company may use its big brand name customers as one of its greatest assets. Finding who can deliver your marketing message the best is not easy.
Digital marketing used to be considered the wave of the future but now it's here to say. There are eight common categories.
Digital Marketing's Eight Common Categories
The most common digital marketing categories help you develop, grow, and strengthen your business. These categories are:
You can take your digital marketing campaign and integrate it with your business strategy to find the most effective outcomes.
Before you can find the best marketing agency for your company, you need to know your business needs. Almost as important as knowing your business needs is being able to explain them clearly to your agency.
Being clear about goals and objectives for a company is one of the hardest things to achieve. The only thing almost everyone in a company will agree on is they want the marketing agency to help increase their business revenue. The best marketing agencies will put together a plan that uses some of the following marketing tools to help your business grow.
Helpful Tools Marketing Agencies Use for Customer Success
Most of the tools used in marketing agencies include services in:
Different marketing agencies will offer a different mix of the above services. You need to find an agency that can offer the most effective combination for your business.
The Evolution of Marketing Agencies
If you're looking to make your business competitive in an increasingly digital world, you'll need an innovative digital marketing agency. A marketing agency that can wield the right tools to help you to grow your business.
Then you will have found your superhero marketing agency. Reach out to us today. Your business deserves unique marketing that meets your goals and helps you take your business to the next level.
Finding new ways to incorporate digital marketing trends can help your company find new customers and attract more attention to your products and services. Each new year comes with fresh opportunities for businesses to expand their reach in the marketing world, and you can take advantage of this. Here are five marketing strategies that are becoming increasingly popular in 2019 and how they can be effective in your own advertising campaign.
1. Video Marketing
Strategic video advertising is a new way of engaging consumers. As the quality of technology increases and the cost of equipment lowers, this type of advertising can be a great asset to any business. Services such as Facebook and Instagram have taken advantage of marketing through video, since most mobile users are more likely to watch a video and share it. Consider using video as your next marketing tool.
2. Voice Search
Video technology isn’t the only thing that is improving. Exciting technology such as digital assistants create even more ways for companies to promote themselves. Searching for things online through voice activation has become popular among those who own technology such as Google Assistant or Echo. Paying attention to what customers are searching in your industry can help you cater to these types of searches.
3. Social Media Marketing
Social media has become one of the most powerful ways to increase brand awareness and customer reach. Consumers use these types of platforms every day. If your business has a social media presence, you have a better chance of reaching more people while increasing your own credibility as a company. A few popular media platforms include the following:
Posting strategic posts and ads consistently can go a long way.
This growing type of technology can do a lot for your company. Chatbots can answer questions quickly and efficiently, helping visitors on your website within minutes. This can be more cost-effective than a customer support team, but it can also be an engaging way for consumers to interact with your company. Certain bots can also help you find information such as statistics, rankings, or specific research when you don’t have the time to find it on your own.
5. Email Marketing
Emails can be a powerful way to build trust and spread your message to consumers. This type of marketing reaches out to potential customers by adding a personal touch and call to action. Most online users have email and use it consistently. Use this method of promotion in the upcoming year to engage people and increase the awareness of your brand.
Incorporating digital marketing strategies doesn’t have to be complicated. There are so many different methods and tools that can be used by your company. These five trends are just a few options that can help you take advantage of this new and exciting year.
Interested in finding more ways to market your business? River Avenue can help you create professional marketing campaigns that increase sales and encourage growth within your business. Contact us today and find out how we can help you.
A brand is the core of your business. It’s what makes you unique. Your brand DNA is a story of where you came from and where you’d like to go. It includes language, colors, imagery and design. All of those things together make your brand identity.
A brand is important because it is what connects to your customers emotionally.
An article from CustomerThink.com states, “Harvard Business School professor, Gerald Zaltman says that 95% of our purchase decision making takes place subconsciously. Despite widespread agreement amongst neuroscientists that our conscious rational mind plays a minor role in decision making, why do our sales messages to buyers focus almost exclusively on facts and figures?”
Your brand identity is how your audience perceives you. It is the face of your business. Without a comprehensive, well-defined brand identity, your audience might not understand who you are and they may shop elsewhere.
Your brand is what makes you stand out from the crowd and differentiates you from others who are doing or selling the same thing.
Your brand identity is the product of effective branding work. And it is no small task to develop a succinct brand.
Brand identity includes:
Together, these four components create the look and feel of your brand to the outside world.
Here are some questions to ask yourself, when building your brand:
Who is your ideal customer?
Defining who you want to serve is crucial. This will help you create a voice that resonates with them.
How do you solve a problem?
What problems do you solve? Your customers don’t come looking for your company because their lives are perfect. Usually, there is something you can do for them. Your brand identity should instantly communicate how to solve these problems. Do you offer Peace of Mind? Workplace efficiency? Regardless of how your brand connects with your customers your ability to solve problems should be at the core of your brand identity.
What kind of personality do you have?
Are you a rebel? A jester? A nature lover? A busy mom? Defining your personality helps create your brand language. Believe it or not, many companies have brand guidelines including words they can and cannot use!
How are you different?
If you are a computer company -- how are you different from other companies selling a computer with similar features? How are you better, smarter, trendier, or easier than your competition? What is your major point of difference? Figure this out and you will be on your way to great storytelling.
What is your story?
Storytelling is important in branding because your story is different from anyone else. It is yours and yours alone. Customers want to know who you are, what you stand for, and what makes you unique. Brand stories are an important component of branding. This includes both your literal history such as how and why you were founded and the story of the role you play in your customer's life.
Developing a successful brand can help your brand sell itself by communicating directly to your prospects without the need for a salesperson to intervene.
The experts at River Avenue Digital are well versed in the art of branding. Set up your free initial consultation today!
Email drip campaigns can be one of the best ways to increase sales and customer loyalty. These five email campaign ideas will help you get started growing your business fast!
When it comes to business marketing, there's one trend every company should get behind: As of 2017, 48% of U.S. companies planned to increase their email marketing spending.
That's right - email is alive and well. And email drip campaigns are tremendous for improving sales and enhancing customer loyalty. But where do you start?
Here are five email campaign ideas that will help you grow your business fast!
What is an Email Drip Campaign?
An email drip campaign is a series of automated emails that are sent based on previous actions of a fan or on a specific timeline.
The beauty of these campaigns is you don't have to manually write and send out each individual email. You send it to a list at a time and date you see fit.
Why this is important is it keeps your business and brand at the forefront of your audience's minds. By continuously and consistently sending an email every few days to their inbox, customers get that little hit, a reminder that you're here, giving value.
With that said, you need prompts to action so that you can get people on your email drip campaign. These tactics should do the trick!
1. Online Courses Through Email
Don't make the mistake of neglecting your email drip campaigns. They need the utmost attention if you want to be successful with your business.
The first email campaign idea is to offer an online course, but send it to subscribers in the form of an email. This is a solid strategy because you basically get permission from the person to send them a string of emails. For a set amount of time, you get to be in their ears - er, inbox - consistently and constantly.
This consistent "drip" into their email keeps you at the forefront of their minds, which will help with sales in the long run.
With email courses, you can focus on a specific subject, providing tons of value to your subscribers, and turn them into optimized warm leads.
2. Curate Awesome Content in Your Welcome Email
The welcome email is the most important part of your drip autoresponder. This vital introduction sets the tone for all other emails you send during the campaign as well as after. So you have to give the right impression.
This means not using your welcome email as a landing page for your flagship product or service. Instead, take this opportunity to provide your new email relation with incredible value.
Give them a curated bundle of your previous free content, simply by writing an eye-catching intro and linking your best stuff.
3. Match Your Email Campaign with a Holiday
'Tis the season to incorporate holidays into your email drip campaign.
If you don't want to be subtle and ask for the sale on the outset, taking advantage of Christmas, Easter, Halloween, and other events are your ticket. Feature the amazing benefits of your products or services, tie them in with a holiday, be aggressive with your sales approach.
This will increase your conversion rate.
4. Have a Slick Cart Abandonment Email
Sometimes, people stop shopping...in the middle of shopping.
Gently nudge them back into buying mode with a reminder email. Not only encourage them to revisit the item but also offer discounts on those items when there's a "sticking point."
Keep the tone light and helpful, asking what more you can do to assist them in their online buying experience. This will establish trust and get you in their good graces (as well as their credit cards).
5. Include a "Workshop" and Other Useful Leads
Engagement is key if you want to develop email subscribers through your drip campaign.
Use drip emails as reminders for free incentives, such as workshops or an exclusive video. Tone is big here, as you want to convey the excitement of the event. Then, when you have them on the edge of their seat, anticipating your free value, you can include your sales pitch within the content.
Of course, keep subscribers in the loop when new product launches or company community events occur to engage them as "part of the group."
Use These Email Campaign Ideas to Up Your Marketing Game
Your main goal as a business is to create as many loyal fans as possible. The best way to do this in 2018 is by using these email campaign ideas, implementing them into your marketing strategy. When the emails get sent out, you can rest assured that there will be a response you're going to like.
If you're looking for more assistance with your digital marketing, look no further: Check out our Digital Starter Kit.