Social media has always been a powerful tool for small business owners, but now it is even more powerful than ever. The good news is that social media platforms know this and want to support small businesses. So they are rolling out new functions to make supporting and shopping small easier for your customers. Here are three “secrets” to leverage these tools and your online presence to encourage and empower others to support your business.
If you have any questions about the benefits of these functions or how to get set-up, reach out (and check out our offer below).
Set up your FREE Marketing Strategy Calls with RAD.
Google’s pay-per-click advertising methodologies are a critical element for any business that wants to promote itself effectively online. In fact, your success in Google AdWords is likely the difference between where you are now (or were) and higher revenues.
As with any online platform, Google AdWords is going through a rapid evolution over the next few weeks by now offering a new lead generation optimization tool. Google’s Lead Form Ad Extensions are the answers to businesses who want to better their position in the online marketplace.
In this short post, I am offering you a quick overview as to what Google Lead Form Ad Extensions are and how your marketing efforts may stand to benefit from using them.
What is Google Lead Form Ad Extensions?
Google Lead Form Ad Extensions is a feature that allows end-users to open a pre-defined form within Google’s search results, which populates their contact info and sends a request without their having to visit your landing page or website directly.
The feature is currently in its pilot phase and is only available via mobile.
Pretty great, huh?
Lead forms are already a star attraction on well-known social media sites like LinkedIn and Facebook. It’s exciting to see Google start testing this feature and rolling it out within their own environment.
It will also likely increase conversion rates since users are faced with a barrier to participation. And we all know the fewer clicks necessary to access your content equals better results.
Our marketing team is already preparing for the new feature’s arrival and plan to use it to increase engagement and conversion by using it to:
In our minds, the possibilities are endless. And since more than 65 percent of web traffic comes from a mobile device, I am betting that Google Lead Form Ad Extensions are poised to do well for both the platform and the marketing professionals and small business owners that use them.
Benefits of Using Google Lead Form Ad Extensions
While I have already outlined a few simple, primary advantages of using Google Lead Form Ad Extensions, there are a few others definitely worth pointing out.
Other ways that this new feature may improve your marketing results include:
As you can see, there is no shortage of reasons to invest in this new opportunity, mainly if your target audience is fast-clicking, mobile-toting consumers of the IoT.
Reach out to RAD to learn how this can help your business.
Marketing agencies are a dime a dozen, but they're not all equal. Here's how to find a marketing agency who will become your company's superhero.
Finding the right marketing agency for your business may feel like you need a superhero to knock down all the obstacles you find along the way.
The guide below provides you with a good place to start in finding the perfect marketing agency superhero to meet your company's needs.
Developing a marketing strategy can include using well-known social media websites, like Pinterest. Another marketing strategy for the same company may use its big brand name customers as one of its greatest assets. Finding who can deliver your marketing message the best is not easy.
Digital marketing used to be considered the wave of the future but now it's here to say. There are eight common categories.
Digital Marketing's Eight Common Categories
The most common digital marketing categories help you develop, grow, and strengthen your business. These categories are:
You can take your digital marketing campaign and integrate it with your business strategy to find the most effective outcomes.
Before you can find the best marketing agency for your company, you need to know your business needs. Almost as important as knowing your business needs is being able to explain them clearly to your agency.
Being clear about goals and objectives for a company is one of the hardest things to achieve. The only thing almost everyone in a company will agree on is they want the marketing agency to help increase their business revenue. The best marketing agencies will put together a plan that uses some of the following marketing tools to help your business grow.
Helpful Tools Marketing Agencies Use for Customer Success
Most of the tools used in marketing agencies include services in:
Different marketing agencies will offer a different mix of the above services. You need to find an agency that can offer the most effective combination for your business.
The Evolution of Marketing Agencies
If you're looking to make your business competitive in an increasingly digital world, you'll need an innovative digital marketing agency. A marketing agency that can wield the right tools to help you to grow your business.
Then you will have found your superhero marketing agency. Reach out to us today. Your business deserves unique marketing that meets your goals and helps you take your business to the next level.
Finding new ways to incorporate digital marketing trends can help your company find new customers and attract more attention to your products and services. Each new year comes with fresh opportunities for businesses to expand their reach in the marketing world, and you can take advantage of this. Here are five marketing strategies that are becoming increasingly popular in 2019 and how they can be effective in your own advertising campaign.
1. Video Marketing
Strategic video advertising is a new way of engaging consumers. As the quality of technology increases and the cost of equipment lowers, this type of advertising can be a great asset to any business. Services such as Facebook and Instagram have taken advantage of marketing through video, since most mobile users are more likely to watch a video and share it. Consider using video as your next marketing tool.
2. Voice Search
Video technology isn’t the only thing that is improving. Exciting technology such as digital assistants create even more ways for companies to promote themselves. Searching for things online through voice activation has become popular among those who own technology such as Google Assistant or Echo. Paying attention to what customers are searching in your industry can help you cater to these types of searches.
3. Social Media Marketing
Social media has become one of the most powerful ways to increase brand awareness and customer reach. Consumers use these types of platforms every day. If your business has a social media presence, you have a better chance of reaching more people while increasing your own credibility as a company. A few popular media platforms include the following:
Posting strategic posts and ads consistently can go a long way.
This growing type of technology can do a lot for your company. Chatbots can answer questions quickly and efficiently, helping visitors on your website within minutes. This can be more cost-effective than a customer support team, but it can also be an engaging way for consumers to interact with your company. Certain bots can also help you find information such as statistics, rankings, or specific research when you don’t have the time to find it on your own.
5. Email Marketing
Emails can be a powerful way to build trust and spread your message to consumers. This type of marketing reaches out to potential customers by adding a personal touch and call to action. Most online users have email and use it consistently. Use this method of promotion in the upcoming year to engage people and increase the awareness of your brand.
Incorporating digital marketing strategies doesn’t have to be complicated. There are so many different methods and tools that can be used by your company. These five trends are just a few options that can help you take advantage of this new and exciting year.
Interested in finding more ways to market your business? River Avenue can help you create professional marketing campaigns that increase sales and encourage growth within your business. Contact us today and find out how we can help you.