Email marketing is one of the most effective forms of marketing available. In fact, 81 percent of small business owners rely on email marketing as their primary form of customer acquisition.
Seeing as there are 3.7 billion email users worldwide, it's no wonder email is relied on so heavily as a marketing channel. But, in order to succeed at email marketing, you need to have a healthy list of email subscribers.
Getting more subscribers is easier than you think.
Check out this guide to learn how to get more email subscribers.
1. Characterize Your Potential Email Subscribers
In order to get more email subscribers, you need to know your audience well.
Therefore, you should develop a buyer persona for the client who might be interested in buying your services or products.
Here are some things that should be included in the buyer persona:
Knowing all of your different buyer personas will help you create targeted messages to attain more subscribers.
2. Add an Opt-In at the End of Your Articles
If someone reads your blog posts, it means they're interested in what you have to say. If they make it to the end, it probably means that they'd like to hear more about what you'd have to say.
Therefore, a great place to add an email opt-in button is at the end of your blog posts.
And, don't just add in an opt-in button on a few of your posts. Make sure every single one has this, as you never know which post is going to draw in your audience's attention.
3. Make it As Easy as Possible to Enter an Email Address
If users have to hand over a bunch of information just to be added to your email subscription list, they're probably not even going to bother signing up.
So, if you want more email subscribers, the only thing you should require from them is their email. That's it.
In addition to making things easier by only requiring an email address, you should also minimize the number of clicks it takes to subscribe to an email list.
People should never have to hunt all over your site for an email sign up. Instead, make it easier for your customers by including an email sign up option on every page.
4. Give Them an Incentive
Offering your users some sort of incentive is one of the best ways to grow your email subscription list.
For example, when someone signs up for your emails, you could offer a discount code, a free product, or a trial subscription.
People have a hard time turning down free stuff or discounts, so offering incentives is a must.
How to Get More Email Subscribers: Are You Ready to Grow Your Subscription List?
Now that you know how to get more email subscribers, it's time to put these tips into action.
And, once you've got your email marketing figured, it's time to focus on content marketing. Check out this guide to learn why your small business needs content marketing.
Running effective email campaigns have always been tricky, but is email marketing dead? Read our latest marketing insights for 2019 and 2020 here.
You’ve heard people say email is on its way out. Gen Z doesn’t use email. It’s old-fashioned and outdated.
That gives most marketers pause. Is email marketing dead then?
Despite all the articles declaring its demise, email marketing is alive and well in 2019. Instead, email marketing is evolving. These five insights will help you navigate the ever-changing world of email marketing.
1. Is Email Marketing Dead? Not by a Long Shot
As mentioned, email marketing is far from dead in the water. In fact, many people report it’s actually the most effective marketing channel you can adopt.
The fact nearly 50 percent of people like to receive promotional emails might have something to do with it. Email use is actually growing as well.
2. Personalization is All the Rage
Of course, just adopting email marketing doesn’t guarantee results. If you want to drive results, you need to figure out what the best email marketing strategy is.
One of the trends right now is personalization. Creating email campaigns that work in 2020 hinges on how well you segment your audience, then address their individual needs.
Micro-segmentation and hyperpersonalization are two keywords to keep on your radar. Micro-segmentation breaks your audience down far more than traditional demographic groupings. Hyperpersonalization uses AI and dynamic content to tailor email campaigns to each individual.
3. Automation is Everywhere
With personalization dominating email marketing trends, it’s clear why automation is so popular.
Automation allows you to use AI and other technology to respond to your audience faster. Scheduled email blasts are one thing. Dynamic content that shifts and changes as someone responds to campaigns is another.
Your marketing team is busy enough. Automation helps them use these effective tactics without being overloaded.
4. Engage with Interactivity
Some of the best email campaign ideas going into 2020 center around interactivity. The most engaging campaigns of 2019 ask users to play games or give their opinion.
In short, these marketing messages ask users to interact with the email in a fun way. It’s a lot more engaging for your audience than the old "click here!" style campaign. That's why interactivity drives results in email marketing.
5. User-Generated Content Helps Everyone
The inclusion of user-generated content is another big trend right now. UGC can be anything from photos to text reviews to videos that your customers post.
Leveraging this content helps your marketing team. It lifts the burden of content creation from their shoulders.
It also allows your brand evangelists to jump into the fray and show their support. Finally, your prospects get to see real people reviewing and using your products.
It’s a win-win-win scenario.
Reinvent Your Email Campaigns for 2020
If you asked, “Is email marketing dead?”, now you know the answer is a definitive no.
With that in mind, it’s time to give your email marketing strategy a makeover for 2020. Get in touch and let the experts guide you through creating more effective email campaigns.
Finding new ways to incorporate digital marketing trends can help your company find new customers and attract more attention to your products and services. Each new year comes with fresh opportunities for businesses to expand their reach in the marketing world, and you can take advantage of this. Here are five marketing strategies that are becoming increasingly popular in 2019 and how they can be effective in your own advertising campaign.
1. Video Marketing
Strategic video advertising is a new way of engaging consumers. As the quality of technology increases and the cost of equipment lowers, this type of advertising can be a great asset to any business. Services such as Facebook and Instagram have taken advantage of marketing through video, since most mobile users are more likely to watch a video and share it. Consider using video as your next marketing tool.
2. Voice Search
Video technology isn’t the only thing that is improving. Exciting technology such as digital assistants create even more ways for companies to promote themselves. Searching for things online through voice activation has become popular among those who own technology such as Google Assistant or Echo. Paying attention to what customers are searching in your industry can help you cater to these types of searches.
3. Social Media Marketing
Social media has become one of the most powerful ways to increase brand awareness and customer reach. Consumers use these types of platforms every day. If your business has a social media presence, you have a better chance of reaching more people while increasing your own credibility as a company. A few popular media platforms include the following:
Posting strategic posts and ads consistently can go a long way.
This growing type of technology can do a lot for your company. Chatbots can answer questions quickly and efficiently, helping visitors on your website within minutes. This can be more cost-effective than a customer support team, but it can also be an engaging way for consumers to interact with your company. Certain bots can also help you find information such as statistics, rankings, or specific research when you don’t have the time to find it on your own.
5. Email Marketing
Emails can be a powerful way to build trust and spread your message to consumers. This type of marketing reaches out to potential customers by adding a personal touch and call to action. Most online users have email and use it consistently. Use this method of promotion in the upcoming year to engage people and increase the awareness of your brand.
Incorporating digital marketing strategies doesn’t have to be complicated. There are so many different methods and tools that can be used by your company. These five trends are just a few options that can help you take advantage of this new and exciting year.
Interested in finding more ways to market your business? River Avenue can help you create professional marketing campaigns that increase sales and encourage growth within your business. Contact us today and find out how we can help you.
Email drip campaigns can be one of the best ways to increase sales and customer loyalty. These five email campaign ideas will help you get started growing your business fast!
When it comes to business marketing, there's one trend every company should get behind: As of 2017, 48% of U.S. companies planned to increase their email marketing spending.
That's right - email is alive and well. And email drip campaigns are tremendous for improving sales and enhancing customer loyalty. But where do you start?
Here are five email campaign ideas that will help you grow your business fast!
What is an Email Drip Campaign?
An email drip campaign is a series of automated emails that are sent based on previous actions of a fan or on a specific timeline.
The beauty of these campaigns is you don't have to manually write and send out each individual email. You send it to a list at a time and date you see fit.
Why this is important is it keeps your business and brand at the forefront of your audience's minds. By continuously and consistently sending an email every few days to their inbox, customers get that little hit, a reminder that you're here, giving value.
With that said, you need prompts to action so that you can get people on your email drip campaign. These tactics should do the trick!
1. Online Courses Through Email
Don't make the mistake of neglecting your email drip campaigns. They need the utmost attention if you want to be successful with your business.
The first email campaign idea is to offer an online course, but send it to subscribers in the form of an email. This is a solid strategy because you basically get permission from the person to send them a string of emails. For a set amount of time, you get to be in their ears - er, inbox - consistently and constantly.
This consistent "drip" into their email keeps you at the forefront of their minds, which will help with sales in the long run.
With email courses, you can focus on a specific subject, providing tons of value to your subscribers, and turn them into optimized warm leads.
2. Curate Awesome Content in Your Welcome Email
The welcome email is the most important part of your drip autoresponder. This vital introduction sets the tone for all other emails you send during the campaign as well as after. So you have to give the right impression.
This means not using your welcome email as a landing page for your flagship product or service. Instead, take this opportunity to provide your new email relation with incredible value.
Give them a curated bundle of your previous free content, simply by writing an eye-catching intro and linking your best stuff.
3. Match Your Email Campaign with a Holiday
'Tis the season to incorporate holidays into your email drip campaign.
If you don't want to be subtle and ask for the sale on the outset, taking advantage of Christmas, Easter, Halloween, and other events are your ticket. Feature the amazing benefits of your products or services, tie them in with a holiday, be aggressive with your sales approach.
This will increase your conversion rate.
4. Have a Slick Cart Abandonment Email
Sometimes, people stop shopping...in the middle of shopping.
Gently nudge them back into buying mode with a reminder email. Not only encourage them to revisit the item but also offer discounts on those items when there's a "sticking point."
Keep the tone light and helpful, asking what more you can do to assist them in their online buying experience. This will establish trust and get you in their good graces (as well as their credit cards).
5. Include a "Workshop" and Other Useful Leads
Engagement is key if you want to develop email subscribers through your drip campaign.
Use drip emails as reminders for free incentives, such as workshops or an exclusive video. Tone is big here, as you want to convey the excitement of the event. Then, when you have them on the edge of their seat, anticipating your free value, you can include your sales pitch within the content.
Of course, keep subscribers in the loop when new product launches or company community events occur to engage them as "part of the group."
Use These Email Campaign Ideas to Up Your Marketing Game
Your main goal as a business is to create as many loyal fans as possible. The best way to do this in 2018 is by using these email campaign ideas, implementing them into your marketing strategy. When the emails get sent out, you can rest assured that there will be a response you're going to like.
If you're looking for more assistance with your digital marketing, look no further: Check out our Digital Starter Kit.