SEO can help your medical practice build visibility and a strong reputation. Here's why you should be using medical SEO services.
Google is the new phone book. When someone wants to find, well, anything, they fire up Google and get searching. Those searches include the medical field. In a Doctors.com survey, 3/5 of people chose their provider because they maintained a strong online presence.
Ignoring the internet is an excellent way to limit your business opportunities. Instead, you need to dominate medical SEO. With the right knowledge, you can put your practice in front of millions of eyes.
The better your SEO, the more patients you'll treat.
Rule the SERPs
Search engine optimization refers to the process of getting your business to rank at the top of some Google search. You want your website to appear when someone searches "best doctors near me."
While you might think it's okay to settle for the second or third search engine results page, you're wrong. Do not settle. Gold is the only medal that matters in the SEO world.
The number one SERPs rank gets 33 percent of search traffic. The number four position gets less than 10 percent of the traffic. Success means landing in those top four spots.
The medical field relies heavily on referrals. Either someone has a good experience and sends new patients to your practice, or you're a specialist and relying on referrals from other doctors. Regardless, those referrals don't grow on trees.
A strong medical SEO presence can help other medical professionals find your business. No, other doctors probably won't rely on Google to find specialists. However, sometimes referrals are open-ended.
Office staff routinely search local specialists and list them on referrals. Patients can then search those choices. Which, as we mentioned above, is why you need to rule the SERPs.
Build Patient Trust
Building patient trust is an important part of modern SEO. People are more and more demanding that services cater to their every need. This includes offering useful online content. Google gives huge SEO juice to those who excel at content marketing.
Let's paint a scenario. A patient is looking for information about their migraines. They'll likely trust information they find on a doctor's website, for obvious reasons. Your practice can either provide that information or let someone else help the person.
If you choose to provide the information you can utilize the article to boost your content marketing and SEO. Plus, that person might even turn into a patient.
Getting Started with Your Own Medical SEO
Creating your own SEO strategy from scratch isn't easy. In fact, we don't recommend that medical practices try to handle their own medical SEO. Google is always changing their metrics and keeping up is a full-time job.
That's where we come in. Our medical SEO experts know their way around the SEO world. We understand the nuance required to run a medical practice's website. Between legal liabilities, content strategy, and backlinks, we know how to help you succeed.
Get in touch with us when you're ready to get started.
Are you designing a new website for your law firm? Here are the five most important things you should include in your law firm website design.
A functioning website, on both a desktop and a mobile device, is essential for your law firm.
Nowadays, every type of business needs a point of contact on the Internet for potential clients to scope out information regarding your business services.
Law firms must include a few important features online to stand out from the rest of the law firms in the area. A well-designed website will make clients want to work with you.
Be sure to check out these top 5 things to include in your law firm website design if you are looking to change up the current layout of your site.
1. Lawyer Biographies
One of the most crucial things to have on your law firm website is a strong list of lawyer biographies.
Lawyer biographies are great selling points to include on your website. Prospective clients want to do their research on lawyers before they choose who they want to work with. Clients will choose to work with lawyers who appear well-qualified, dignified, and intelligent.
Lawyer bios ought to include information such as a brief educational history and examples of previous work. Talk about the types of cases each lawyer has completed over time to build an intriguing portfolio for potential clients to view on their own time.
2. A Great Law Firm Website Has Beautiful Visuals
It's vital to have plenty of visuals on your law firm website, too. Visuals are necessary to draw visitor's attention as quickly as possible so they do not click off your site.
You need to engage with your audience and visuals are the first step to create a story with your website.
Consider hiring a professional photographer to create images to post all across your site and on each separate tab.
You should include headshots of your top performing lawyers to put their faces next to their biographies. Images of the city you represent are also key to show how much you care about looking after your clients who live in the area.
3. Upload Contact Forms
How do you expect your potential clients to find you on your site? Keep in mind the importance of having contact forms at the ready.
Have a compelling section of your site dedicated to interacting with your potential clients.
Contact forms are easy to upload to your site and will provide these clients with the ability to reach out to the lawyers at your law firm at any time of the day.
4. Call to Action Elements
Another vital thing to have on your law firm website is plenty of call to action elements. Call to action elements are as easy as having "learn more" buttons at the top of your pages.
The call to action elements will need to be bright and eye-catching, too. Be sure to make these elements look sharp and modern for all of your clients to find on their mobile device or desktop computer in seconds.
5. A Blog
Top performing businesses, even law firms, should think about starting a blog on their website. Blogs are great tools to keep your SEO in check. SEO is also essential for website growth.
SEO stands for search engine optimization and it's how you achieve organic views on your website with the implementation of a running blog. Blogs do not have to cover all things related to law; they can even cover recent news topics to stay relevant.
Want More Website Design Advice?
Leave a great impression with your potential clients as soon as you start featuring these 5 things on your law firm website.
At River Avenue Digital, we offer free site audits if you are interested in boosting performance on your law firm website right now.