Learn how Instagram Stories can differentiate your small business from the crowd
If you’re already using Instagram to connect with your followers, it’s time to get familiar with the Instagram Stories feature to level up. Stories bring a bit of Snapchat-esque functionality to Instagram—photos and videos you upload there will disappear after 24 hours. This makes timing very important, and changes the way you would normally structure your posts.
To use Stories, just click on “Your Story” at the bottom right of the screen when you go to add a photo or video.
Here are a few tips to get rolling with Instagram Stories to help build your brand and engage with your followers.
Instagram Stories are a powerful tool for you to form a closer connection with your audience and get your message across in a more intimate, informal way. Build your next Instagram campaign around Stories, and watch your engagement grow organically.
Reach out today for a free consultation to learn more about how you can amp up your social media marketing.
How does social media act as a business development tool? Follow this advice so you can use social media to your advantage.
Social media is more than just selfies, cat pictures and fun quizzes.
For business owners, it's also a powerful business development tool that can help you generate leads and build a brand community. Still not convinced? Today we're discussing how social media can help you grow your small business.
Ready to learn more? Let's go!
1. Find Your People
The coolest thing about social media for business development is the invaluable way it allows you to see who is checking out your products, services, and brand.
Not only can you get an idea of what type of audience is following you, you can also learn their reactions.
There are many valuable tools available to business owners who want to use social media to find and monitor their target audience. Don't miss out on these tips to help you optimize your strategy.
Social media also makes it easier for business to connect with other businesses. This has allowed for the creation of business pods. These are business owners who target the same market but sell different products and support one another.
3. Get Positive Reviews
It can be tough to effectively manage what other people say about your brand. By soliciting positive reviews on social media, you can give your company a business development boost.
The good news? It's relatively easy to do.
Reach out to your best customers and ask them to like and review your social site. You'll see positive reviews popping up in no time.
4. Brand Effectively
Putting your unique voice out to the world is a great way to brand your business. However, you really must put thought into what you share.
It's important your brand's personality shine through. It's also vital that your social media content strategy reflects the needs of your target market.
Social schedulers can be a time management asset throughout this process.
5. Go Viral
If you want to resonate with the widest audience possible it's important to produce content that has the potential to go viral. This is easier said than done.
There are three important steps to creating a viral post:
Appeal to Emotions
If you know your audience as well as you should, this can be relatively easy. Find a subject matter that will pull on their heartstrings, and create away.
Learn as Much as You Can about Your Audience
Apply what you've learned in previous steps to create compelling content they want to digest.
Create Quality Content
Create interesting and informative content that answers important questions for your audience.
When your content goes viral, you've reached social media guru status! The business will follow.
More Than Media:
It's Business Development!
Social media is an important business development tool for any small business.
But if you don't pick up on the hot new social media trends, you may be left in the dust of your competitors!
Don't miss out on the awesome lead generating capacity of social media because you are selfie-averse. Jump into using social for your business, and watch your clientele grow today.
For more information like this, check out our blog today!
Download Our Free "Social Media Marketing for Small Businesses" PDF as Collateral for Your Next Meeting
River Avenue Digital was invited to present the benefits of social media for small businesses at a recent networking event. Leaving your audience with a takeaway is important, so we developed a handout that each small business owner was able to take home as a reference guide. Now you can download this helpful PDF: Social Media Marketing for Small Businesses
Some of the content from the one-pages is bulleted below. Enjoy!
Why should I invest my time in social media?
Social increases brand loyalty
Top 15 Social Media Tips for Small Businesses:
Don't hesitate to reach out for your complimentary digital marketing assessment. Contact us today.
We love a good social media mistake (when it doesn't happen to our clients or us). We especially love the predictable antics that take place as soon as the mistake is noticed. It seems some people take it personally and feel the need to spew venom toward the brand. Many times you'll see followers turn in to the HR department and make a proclamation that the brand should "fire the intern." Little do they know that large brands have social media teams that do the work and mistakes do happen.
The latest and greatest example of one of these mistakes where mayhem ensued was McDonald's Black Friday tweet. McDonald's didn't update a templated Tweet and posted it with the ****Need copy and link**** still visible. An obvious mistake, but a few things happened after that.
McDonald's owned the mistake. They didn't delete the post. They embraced it by letting us know they hadn't had their McCafe yet. It was an excellent save. Their other option, deleting the Tweet, would have likely caused more of an "incident" as the screenshots of the original Tweet would have made their way around the Internet causing McDonald's to lose more control of the narrative then they did.
Here Comes Wendy's
Now the real fun begins. Wendy's social media team took this as an opportunity to take a swipe at McDonald's and received a positive reaction from the Twitterverse.
Wendy's successfully rode the momentum of the McDonald's Tweet and engaged their followers along the way.
So what are the takeaways here from social media campaigns?
1) Make sure there are editorial procedures in place so that all posts are edited and approved before sending them out. This can be done using social schedule tools like Hootsuite, Buffer, AgoraPulse or Zoho.
2) Own the content. There is always a way to spin it to gain back the respect of your finicky followers and casual observers.
3) If there is an opportunity to slide into a conversation with some nonabusive wit you can garner some extra attention at no cost.
4) Engage with your followers. If they are engaging with you, engage back. This will make for a deeper relationship with your audience.