Did you know that 97% of customers go to the internet to find products they wish to buy? Does your business have a presence in your niche social media market?

Gaining knowledge about marketing via social media will increase your business’ reach. Since most people use the internet to find businesses, higher rankings on Google increase the chances a customer will contact you.

What Do These Acronyms Mean?

If your expertise is in dancewear, you may be out of your element when it comes to marketing. Help is available.

First, you must understand the terminology.

Search engines are web pages that help you find things on the massive internet, i.e. Google, Bing, Yahoo, and Ecosia.

Primary search results are seen on the web page that comes up after you put in your search term. The search engine ranks the websites listed in order of relevancy to users.

Paid search ads or SEMs refer to paid advertising.  Advertisers can pay search engines and social media sources to promote their product. They will even specifically target customers by interest, age, location, buying patterns, etc.

Search Engine Optimization or SEO involves optimizing your web page to help it appear higher on the primary search results page. This strategy works in a non-paid environment. Your strategy is to use keywords that link customers to your site.

Marketing to Your Niche Social Media

Are you ready to use SEO and SEMs to see your business at the top of the primary search page? Competing with the big boys may be tough. This leads us to niche social networks.

Most individuals will tell you to focus on Facebook, Twitter, or Goggle+. You may find more success by tapping into a specialized or niche network.

Niche social networks allow you to reach a more targeted audience. Strategic networking provides an opportunity to connect with future customers. You also connect with potential business partners across the globe.

Some niche sites center around common core values or interests similar to your business. Exploring other businesses' marketing and merchandise style may give you new ideas and directions.

So how do you find the right niche network for your business? Start with the tried and true Google search. Look for sites or companies that align with your company's core values or product lines.
Here are some examples to help you get started.

Sample #1 Environmentally Friendly

If you Google “environmentally friendly” you can find a site featuring information about:

• Getting Certified to stand out in the marketplace
• Build Your Business by connecting to green consumers
• Make a Difference by growing the green economy
• Get Connected by meeting your green peers

These strategies help you reach customers, build professional networks, and grow your business.

Sample #2 For Foodies

If your business involves food, drink, catering, personal chefs, or nutritionists, you may want to target the foodie audience. Get ideas from other businesses’ websites. What services can you provide that will make them bookmark your site?

Consider:

• Recipes
• Menus
• Shopping lists
• Menu planning guides
• Party planning guides
• Authentic regional serving ideas
• Nutrition information

Partner with other companies to offer customers a full package. If you make wedding cakes, partner with a caterer, florist, photographer, and wedding planner. It becomes a win-win for all.

Offer promotions and discounts via social media sites. This may cause your business to “go viral”. Increasing sharing on social media increases free marketing for you.

Research and find a niche market to join that aligns with your target audience and start networking. Include blogs discussing your market niche and using SEO keywords. Free websites help you to find keywords that rank high on Google searches.

Ready to Enter the Digital Marketing Sphere?

Marketing plays a major role in business success. Companies constantly compete by using innovative marketing strategies.

In 2019, the marketing trend has moved to niche social media. Our site provides explanations, information, and strategies to build your business. Continue exploring and learn how to increase your market impact today.

According to Hootsuite, approximately 250 million people use Pinterest every month. That's 23.5 percent of the U.S. population.

Using Pinterest, you can reach out to a new audience of potential customers with fun, creative content. Through engaging content, you can expand your reach and grow your brand online with shoppers looking for what you're selling. Put a pin in these 11 tips for developing a strong Pinterest marketing strategy.

1. Title Boards with Keywords
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Optimizing your website content with strong, relevant keywords can help people find your business online. Thankfully, you can develop a Pinterest marketing strategy to accomplish the same goal.

To start, determine which keywords your customers are searching for. You can use online tools such as Google Keyword Planner, Google Trends, or Google Analytics to develop a list.

Then, start creating content that reflects these keywords.

Don't forget to include your keyword within the title to let people know the content matches their search.

You can also add the keyword to descriptions. Using keyword-friendly captions will help search engines and your customers find the content they're searching for.

Pinterest is also more likely to recommend your boards when they're organized by categories.

Making it easy for people to find your content can help you attract new customers to your business.

2. Create Vertical Images
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Long, narrow images can help you take up the maximum amount of available visual space.

By maximizing your visual real estate, you can make it easier for people to notice your content. 

As part of your Pinterest marketing strategy, you should make sure your blog post images are pinnable, too. 

That way, your blog strategy supports your Pinterest marketing.

3. Link It Back

When creating pins, you have two opportunities to add links: the description and the pin source.

These are two great spots where you can link back to your website. 

Sending Pinners back to your website can help increase web traffic and potential leads. Then, you can convert those leads into sales. 

Linking one piece of content to your website can also show pinners your company's full value. 

As a result, pinners recognize your company is available to help solve their problems and address their needs.

4. Share on Social

Don't leave your boards hanging! Instead, you can tweet a pin and share it with your Twitter followers. You can share your boards on other social media networks, too. 

That way, you're leveraging your followers on multiple platforms and getting more people to engage in your content.

As an added bonus, people might retweet or share your posts. Then you're reaching more people and staying social.

5. Create Original Content

According to this report, 98 percent of Pinners try the new ideas they find on Pinterest.

Use original content to take advantage of this opportunity. Mix it up with different types of content, too, including infographics, blog posts, witty memes, and videos. 

That way, people see the unique value you have to offer. Then, they'll return for more in the future. The more valuable your content, the better your brand credibility as well. 

6. Watermark It

Once you've created your content, consider adding a watermark. 

This helps in case your links get lost or break. That way, pinners can still recognize where the content came from so they can Google your company and still find their way back to you. 

This can help you boost brand awareness too. 

7. Use Promoted Pins

You can also promote pins as part of your Pinterest marketing strategy. This allows you to target specific audiences. 

This strategy allows you to pay by engagement on your pins or website visits. You can choose the strategy that best aligns with your business goals to help your business grow. 

8. Get the Pin It Button

As an effective digital marketing channel, social media platforms like Pinterest can help you connect with and create a community of followers. 

Encouraging social sharing can help you gain access to their community. 

To make it easier for people to share your content, add a pin-it button to your website. Then, your website visitors can pin your blog posts to their own board with just a click of a button. 

This can help you gain access to a new audience of followers and potential customers. 

9. Create Collaborative Boards

If you're trying to reach a broader audience as part of your Pinterest marketing strategy, try a collaborative board. 

These boards allow you to build your audience so more people see your pins. However, it's important to choose these boards carefully. All the pins on these boards will show on your Pinterest presence as well. 

This is also a great opportunity to use influencers. Find people in your industry your followers already like and trust. You can also re-pin influencer pins to your board to build engagement. 

10. Track It

Once you have those pins up, track your progress. You can use Pinterest Analytics to determine engagement. That way, you can note what people are clicking on and liking.

Then, you can repin these more popular posts to further refine your Pinterest marketing strategy. 

11. Get Creative

Pinterest is a fun, eye-catching platform. Don't feel the need to stick to one type of content.

Instead, mix it up and get creative. 

Try posting contests and funny posts. These can help boost engagement and encourage re-pins. You can get people within your company to pin posts as well.

This adds variety to your social media strategy. Now that's how to use Pinterest for business growth!

Pin These 11 Tips for a Strong Pinterest Marketing Strategy

Pin it to win it! With these 11 tips, you can develop a strong Pinterest marketing strategy in no time that allows you to attract new followers, expand your reach, and start gaining more leads. Then you can convert those leads into sales to keep your business growing strong!

Discover more digital marketing strategies for winning business growth by exploring our services. 

Finding new ways to incorporate digital marketing trends can help your company find new customers and attract more attention to your products and services. Each new year comes with fresh opportunities for businesses to expand their reach in the marketing world, and you can take advantage of this. Here are five marketing strategies that are becoming increasingly popular in 2019 and how they can be effective in your own advertising campaign.
 
1. Video Marketing
 
Strategic video advertising is a new way of engaging consumers. As the quality of technology increases and the cost of equipment lowers, this type of advertising can be a great asset to any business. Services such as Facebook and Instagram have taken advantage of marketing through video, since most mobile users are more likely to watch a video and share it. Consider using video as your next marketing tool.
 
2. Voice Search
 
Video technology isn’t the only thing that is improving. Exciting technology such as digital assistants create even more ways for companies to promote themselves. Searching for things online through voice activation has become popular among those who own technology such as Google Assistant or Echo. Paying attention to what customers are searching in your industry can help you cater to these types of searches.
 
3. Social Media Marketing
 
Social media has become one of the most powerful ways to increase brand awareness and customer reach. Consumers use these types of platforms every day. If your business has a social media presence, you have a better chance of reaching more people while increasing your own credibility as a company. A few popular media platforms include the following:

• Facebook
• YouTube
• Instagram
• Twitter
• Snapchat
• LinkedIn

 
Posting strategic posts and ads consistently can go a long way.
 
4. Chatbots
 
This growing type of technology can do a lot for your company. Chatbots can answer questions quickly and efficiently, helping visitors on your website within minutes. This can be more cost-effective than a customer support team, but it can also be an engaging way for consumers to interact with your company. Certain bots can also help you find information such as statistics, rankings, or specific research when you don’t have the time to find it on your own.
 
5. Email Marketing
 
Emails can be a powerful way to build trust and spread your message to consumers. This type of marketing reaches out to potential customers by adding a personal touch and call to action. Most online users have email and use it consistently. Use this method of promotion in the upcoming year to engage people and increase the awareness of your brand.
 
Final Thoughts
 
Incorporating digital marketing strategies doesn’t have to be complicated. There are so many different methods and tools that can be used by your company. These five trends are just a few options that can help you take advantage of this new and exciting year.
 
Interested in finding more ways to market your business? River Avenue can help you create professional marketing campaigns that increase sales and encourage growth within your business. Contact us today and find out how we can help you.