Finding new ways to incorporate digital marketing trends can help your company find new customers and attract more attention to your products and services. Each new year comes with fresh opportunities for businesses to expand their reach in the marketing world, and you can take advantage of this. Here are five marketing strategies that are becoming increasingly popular in 2019 and how they can be effective in your own advertising campaign.
1. Video Marketing
Strategic video advertising is a new way of engaging consumers. As the quality of technology increases and the cost of equipment lowers, this type of advertising can be a great asset to any business. Services such as Facebook and Instagram have taken advantage of marketing through video, since most mobile users are more likely to watch a video and share it. Consider using video as your next marketing tool.
2. Voice Search
Video technology isn’t the only thing that is improving. Exciting technology such as digital assistants create even more ways for companies to promote themselves. Searching for things online through voice activation has become popular among those who own technology such as Google Assistant or Echo. Paying attention to what customers are searching in your industry can help you cater to these types of searches.
3. Social Media Marketing
Social media has become one of the most powerful ways to increase brand awareness and customer reach. Consumers use these types of platforms every day. If your business has a social media presence, you have a better chance of reaching more people while increasing your own credibility as a company. A few popular media platforms include the following:
Posting strategic posts and ads consistently can go a long way.
This growing type of technology can do a lot for your company. Chatbots can answer questions quickly and efficiently, helping visitors on your website within minutes. This can be more cost-effective than a customer support team, but it can also be an engaging way for consumers to interact with your company. Certain bots can also help you find information such as statistics, rankings, or specific research when you don’t have the time to find it on your own.
5. Email Marketing
Emails can be a powerful way to build trust and spread your message to consumers. This type of marketing reaches out to potential customers by adding a personal touch and call to action. Most online users have email and use it consistently. Use this method of promotion in the upcoming year to engage people and increase the awareness of your brand.
Incorporating digital marketing strategies doesn’t have to be complicated. There are so many different methods and tools that can be used by your company. These five trends are just a few options that can help you take advantage of this new and exciting year.
Interested in finding more ways to market your business? River Avenue can help you create professional marketing campaigns that increase sales and encourage growth within your business. Contact us today and find out how we can help you.
Learn how Instagram Stories can differentiate your small business from the crowd
If you’re already using Instagram to connect with your followers, it’s time to get familiar with the Instagram Stories feature to level up. Stories bring a bit of Snapchat-esque functionality to Instagram—photos and videos you upload there will disappear after 24 hours. This makes timing very important, and changes the way you would normally structure your posts.
To use Stories, just click on “Your Story” at the bottom right of the screen when you go to add a photo or video.
Here are a few tips to get rolling with Instagram Stories to help build your brand and engage with your followers.
Instagram Stories are a powerful tool for you to form a closer connection with your audience and get your message across in a more intimate, informal way. Build your next Instagram campaign around Stories, and watch your engagement grow organically.
Reach out today for a free consultation to learn more about how you can amp up your social media marketing.
Download Our Free "Social Media Marketing for Small Businesses" PDF as Collateral for Your Next Meeting
River Avenue Digital was invited to present the benefits of social media for small businesses at a recent networking event. Leaving your audience with a takeaway is important, so we developed a handout that each small business owner was able to take home as a reference guide. Now you can download this helpful PDF: Social Media Marketing for Small Businesses
Some of the content from the one-pages is bulleted below. Enjoy!
Why should I invest my time in social media?
Social increases brand loyalty
Top 15 Social Media Tips for Small Businesses:
Don't hesitate to reach out for your complimentary digital marketing assessment. Contact us today.