Finding new ways to incorporate digital marketing trends can help your company find new customers and attract more attention to your products and services. Each new year comes with fresh opportunities for businesses to expand their reach in the marketing world, and you can take advantage of this. Here are five marketing strategies that are becoming increasingly popular in 2019 and how they can be effective in your own advertising campaign.
1. Video Marketing
Strategic video advertising is a new way of engaging consumers. As the quality of technology increases and the cost of equipment lowers, this type of advertising can be a great asset to any business. Services such as Facebook and Instagram have taken advantage of marketing through video, since most mobile users are more likely to watch a video and share it. Consider using video as your next marketing tool.
2. Voice Search
Video technology isn’t the only thing that is improving. Exciting technology such as digital assistants create even more ways for companies to promote themselves. Searching for things online through voice activation has become popular among those who own technology such as Google Assistant or Echo. Paying attention to what customers are searching in your industry can help you cater to these types of searches.
3. Social Media Marketing
Social media has become one of the most powerful ways to increase brand awareness and customer reach. Consumers use these types of platforms every day. If your business has a social media presence, you have a better chance of reaching more people while increasing your own credibility as a company. A few popular media platforms include the following:
Posting strategic posts and ads consistently can go a long way.
This growing type of technology can do a lot for your company. Chatbots can answer questions quickly and efficiently, helping visitors on your website within minutes. This can be more cost-effective than a customer support team, but it can also be an engaging way for consumers to interact with your company. Certain bots can also help you find information such as statistics, rankings, or specific research when you don’t have the time to find it on your own.
5. Email Marketing
Emails can be a powerful way to build trust and spread your message to consumers. This type of marketing reaches out to potential customers by adding a personal touch and call to action. Most online users have email and use it consistently. Use this method of promotion in the upcoming year to engage people and increase the awareness of your brand.
Incorporating digital marketing strategies doesn’t have to be complicated. There are so many different methods and tools that can be used by your company. These five trends are just a few options that can help you take advantage of this new and exciting year.
Interested in finding more ways to market your business? River Avenue can help you create professional marketing campaigns that increase sales and encourage growth within your business. Contact us today and find out how we can help you.
Amazon to challenge Google and Facebook in Digital Advertising
Digital advertising has been a $209 billion business globally in 2017 and is expected to increase 13 percent in 2018 (Magna Global). In the US, it’s estimated that Google and Facebook currently control 70 percent of the entire digital advertising market with Amazon presently estimated to be the fifth largest digital advertiser with 2 percent of the market according to analysts at Pivotal. If dominating the retail market wasn’t enough; Amazon is looking to gain ground and compete with Google and Facebook in digital advertising. They plan to do this by focusing on ad opportunities on Amazon’s e-commerce search and video products.
What does this mean for the inventory advertisers can find the actual ads Amazon may be able to deliver?
Amazon's enhanced focus on digital advertising is excellent news for advertisers and digital agencies but not so good for Google and Facebook.
Due to their e-commerce dominance, technology, and brand, Amazon can begin to challenge Google and Facebook. This will not only introduce new technology but lower prices and demand more transparency in digital advertising.
We want to take a moment to thank our clients and those who have provided words of encouragement for the exciting work we River Avenue is doing. Now, pass the gravy!