It's clear that most people know the difference between a good website from a bad one.
We've all been to terrible, anxiety-inducing sites and clicked away as fast as we could, resulting in lost sales for the site and a sigh of relief from ourselves.
But what makes the difference between good and bad? What factors are involved?
It's important to know what makes bad websites bad so that you can avoid wasting resources and, instead, draw in customers and get them to stay.
Keep reading to find out 5 of the most common design mistakes so that you can avoid them.
1. Bad Websites Have Bad Navigation
Your website shouldn't look like a sale flier in a newspaper.
If it does, you have too much going on, leading to slower load times and dissatisfied users.
Simplicity is the key to design. People should be able to easily look through your site to find the information they're looking for...including contact information.
Also, your site should be user friendly for all users. Think about accessibility for impaired users or people who primarily use their mobile phones.
73% of users say content on websites must display well on the device they're using.
And really, you only have a few seconds to impress people before they click away. Make those few seconds count by implementing simple but good-looking design.
2. Low Quality Images and Content
Speaking of good-looking, do not use low resolution pictures. A picture isn't worth a 1,000 words if the picture is blurry or generic.
Use images that are crisp, relevant, and unique.
As for content, do the same. Seek to write in a simple but authentic voice that gives the reader an idea of who you are and what your business is about.
One way you can draw people in and provide quality content is to incorporate a blog on your site. This is an added-value product where the user will gain information and you will have more opportunities to show what you have to offer.
3. Unclear Message
Have you ever seen an advertisement or website and thought to yourself, "what are they selling?"
It happens all too often. Don't be one of them.
To do this, have a clear brand and intent on your website. Your main page should summarize what you do, how you do it, and how it can enhance the user's life.
Creating a cohesive brand includes using your logo and its colors throughout your site to tie everything together.
4. People Don't Find the Site
There are approximately 1.94 billion websites in the world. One can only guess how many of those have only had a couple of views.
Because there's a sea of information and businesses online, it's important to direct some of your web design focus into search engine optimization (SEO).
SEO gets people to your site so that making your site isn't a wasted effort.
The realm of SEO is complicated and ever-changing. Part of it involves analytics, which is how you measure the success of your website based on things like click-rate and site visits.
Even if you already have a site, you can outsource this aspect to generate more leads and sales.
5. No Call to Action
A call to action, or CTA, is the part of your website's content that encourages the visitor to act.
This may mean learning more about a service, purchasing a product, or subscribing. Use a CTA on every page to encourage people to interact with your business one step further.
Use Your Resources
Rather than copying all of the bad websites out there, use them as a resource of what not to do.
Ultimately, your site should be simple to use, easy to find information, and inspiring for users to keep coming back.
If you want to make sure you're doing all that you can online, contact us today and we can get the process going (see what we did there: a straight-forward CTA).
Otherwise, keep reading our blog for more tips.
Are you designing a new website for your law firm? Here are the five most important things you should include in your law firm website design.
A functioning website, on both a desktop and a mobile device, is essential for your law firm.
Nowadays, every type of business needs a point of contact on the Internet for potential clients to scope out information regarding your business services.
Law firms must include a few important features online to stand out from the rest of the law firms in the area. A well-designed website will make clients want to work with you.
Be sure to check out these top 5 things to include in your law firm website design if you are looking to change up the current layout of your site.
1. Lawyer Biographies
One of the most crucial things to have on your law firm website is a strong list of lawyer biographies.
Lawyer biographies are great selling points to include on your website. Prospective clients want to do their research on lawyers before they choose who they want to work with. Clients will choose to work with lawyers who appear well-qualified, dignified, and intelligent.
Lawyer bios ought to include information such as a brief educational history and examples of previous work. Talk about the types of cases each lawyer has completed over time to build an intriguing portfolio for potential clients to view on their own time.
2. A Great Law Firm Website Has Beautiful Visuals
It's vital to have plenty of visuals on your law firm website, too. Visuals are necessary to draw visitor's attention as quickly as possible so they do not click off your site.
You need to engage with your audience and visuals are the first step to create a story with your website.
Consider hiring a professional photographer to create images to post all across your site and on each separate tab.
You should include headshots of your top performing lawyers to put their faces next to their biographies. Images of the city you represent are also key to show how much you care about looking after your clients who live in the area.
3. Upload Contact Forms
How do you expect your potential clients to find you on your site? Keep in mind the importance of having contact forms at the ready.
Have a compelling section of your site dedicated to interacting with your potential clients.
Contact forms are easy to upload to your site and will provide these clients with the ability to reach out to the lawyers at your law firm at any time of the day.
4. Call to Action Elements
Another vital thing to have on your law firm website is plenty of call to action elements. Call to action elements are as easy as having "learn more" buttons at the top of your pages.
The call to action elements will need to be bright and eye-catching, too. Be sure to make these elements look sharp and modern for all of your clients to find on their mobile device or desktop computer in seconds.
5. A Blog
Top performing businesses, even law firms, should think about starting a blog on their website. Blogs are great tools to keep your SEO in check. SEO is also essential for website growth.
SEO stands for search engine optimization and it's how you achieve organic views on your website with the implementation of a running blog. Blogs do not have to cover all things related to law; they can even cover recent news topics to stay relevant.
Want More Website Design Advice?
Leave a great impression with your potential clients as soon as you start featuring these 5 things on your law firm website.
At River Avenue Digital, we offer free site audits if you are interested in boosting performance on your law firm website right now.