Having a digital presence is an essential part of growing a business. Here's why your small business needs content marketing to stand out from the crowd.
If you’re looking for targeted online traffic with prospects who are ready to take action, content marketing is the way to do it. It's the hottest way to promote small businesses today.
Are you taking advantage of content marketing for driving high-quality leads and conversions to your small business?
Recent statistics from NewCred Insights say that 84.4 percent of companies use digital content in their marketing campaigns.
Don’t miss any time developing a content marketing strategy to build brand awareness, attract potential customers and help them through their buyer’s journey.
Read more about why your small business needs content marketing.
Benefits of Content Marketing
Content marketing for small business gives you a complete digital marketing strategy to carry your leads through the sales funnel.
You'll see the following benefits of content marketing when you start publishing content:
Builds Brand Trust
Content marketing builds brand trust by providing valuable information to your target audience. Creating credible, informative content is the fastest way to strengthen brand awareness and trust.
Focus on showing your audience how your brand can solve their problems and make their lives better. Millions of people search online every day looking for inspiration, information, and help.
Attracts High-Quality Leads
Relevant content drives leads to your door. When you provide content that focuses on the needs of your audience, you attract quality leads who need your products and services.
Whether you publish emails, newsletters or website content, as long as your content appeals to your readers, you’ll generate leads.
As you engage your audience and make emotional connections with them with your storytelling, you’ll develop trusting relationships. This humanizes your brand.
Content that appeals to your audiences’ emotions shows your authenticity. It draws them into your story. This builds trust and involvement with your brand.
Readers Share Your Content
When you publish content that resonates with your audience, they’ll share it with others. Your readers actually grow your business for you.
By sharing your content on social media or email, they increase your brand exposure, which generates more leads.
Increases Page Ranking
A big part of content marketing is optimizing your content for SEO. Research the best ways to optimize your website, blog and social media content for search queries and your target audience will find your content.
Balancing your relevant keyword phrases within your content will raise your spot in search engine results pages (SERPs).
Strengthens Your Online Presence
Your online presence is essential for increasing your profits and staying competitive in your industry.
As long as you create ongoing quality content for your target audience, your web presence will grow. Remember, your audience wants fresh, informative content so it’s important that you give it to them.
This not only strengthens your online presence, but it also builds your authority.
It’s Never too Late
It's never too late to start reaping the benefits of content marketing. There's a massive opportunity for content marketing for small business.
As long as you’re willing to find ways to align your products and services with engaging videos and other relevant content, you’ll see your business grow with better leads and more sales.
Contact us to find out how to get started with your content marketing campaign.