Before you can tell the story of your brand you must discover who you are
Check out Part 2
Discover Who You Are
“To thine own self be true.”
A big way to increase brand loyalty is knowing who you are and who you are not. If you know these two things, you’re halfway there.
The second half, of course, is how you show these things. We communicate who we are as a brand through language, colors, imagery and design. In this blog post, we’ll focus on just one of them: language.
Read more on the importance of branding in this blog post, “Does Your Brand Differentiate Your Business?”
Brands communicate their identity through storytelling.
Want to know how to tell your story? First let’s decide who you are and who you are not.
Gather the key people at your company. This could include the owner, founder, operations manager, and anyone who works closely with your day-to-day operations, especially customer service.
You can have a small meeting with just one of two people and get some deep, personal insight or invite the whole company to participate and get more diverse, overarching feedback.
Begin with this “getting to know you/ branding” Exercise.
Have the owner and/or founder share a little bit about him or herself. Getting personal is fine. You want to ask them:
Have someone take detailed notes.
Then ask the following questions:
Then move on to:
Then get more into the details:
Then ask some nitty-gritty questions about business stats.
Now comes the fun part!
What would you be If you were a/an.... And why?
4) Alcoholic Beverage
6) Flower or plant
7) Piece of jewelry
9) Song / band / music
11) Scent / Perfume
16) Region in the US
21) Fashion brand
This concludes your first branding session. Have the notetaker write up the answers and come up with a final doc that represents all of your answers succinctly.
Use this doc as a launching pad for determining your brand story.
Here is a completed Branding Exercise to use as an example for your own work.
Have fun! And, as always, send us a note if you want us to help you discover your brand identity.