Engaging in a Time of Social Distancing
Looking for new ways to engage your audience right now? While you may find it challenging to continue connecting with your customers or clients during social distancing, rest assured that there are options to keep you “close” and top of mind.
The most obvious and immediate way to do it is by ramping up your social media content. In general, social media is by far the most effective way to keep in touch with your audience and create two-way interactions. However, while posts on Facebook, Instagram, and LinkedIn are great and headlines and images can get the audience “talking,” it’s a good time to take it a step further and put your business in motion.
Let’s talk video.
Adding video content can be very effective for increasing engagement and making your social media more interesting and appealing. And to take it to the next level, it could be time to leverage the incredible tool already available and configured for your use - and better yet, it’s free. That tool is Facebook Live.
What is Facebook Live?
Facebook Live is a feature of the Facebook platform that uses a camera to broadcast real-time video to a Facebook page or profile. Live broadcasters can target their content to a particular audience and use it for real-time engagement.
Since its launch, live streaming video has exploded in popularity. According to Vimeo, 78% of online audiences are reported watching Facebook Live in 2018 - and we can only imagine its current popularity given our challenge of finding entertainment while social distancing.
Why Use Facebook Live?
A few simple reasons why Facebook Live is a great option:
What is the Best Way to Use Facebook Live?
So if you are open to giving it a try, consider using Facebook Live for any of the following:
We've been experimenting with going Live this week at RAD here are some things we learned:
Do you want to engage with your audience but you need help with Facebook Live? We can walk you through it! Email us or call us at (484) 474-0453.