So, how can doctors harness the power of digital marketing to create this strong presence?
Once upon a time, healthcare consumers made decisions about their healthcare providers via one main strategy: talking to the people they know and love. This was sufficient to address most consumers’ concerns, and to keep physicians’ offices thriving. But times have changed dramatically, and the digital age has brought new challenges and opportunities for attracting new patients and maintaining loyal patients alike.
While a digital marketing strategy might feel like little more than a hassle, another item to add to your to-do list, it’s essential to meeting the expectations and needs of prospective patients. Patients care about your brand, they care about the quality of your digital content, and they care about the ease with which they can access resources and communicate with providers. All of this adds up to the need for a strong digital presence.
So, how can clinicians harness the power of digital marketing to create this strong presence? Read on for two ways to boost your digital marketing game without taking too much time or energy away from what’s most important: your patients.
Digital Marketing Strategy 1: Revive Your Website.
Whether your website has been collecting digital cobwebs for years now or is recent but lacking much more than contact information and an “About Us” page, now is the time to redouble your efforts to make this space more engaging, intuitive, and attractive to potential and current patients. Here are some pathways to this goal:
Digital Marketing Strategy 2: Content Marketing Via Email Campaigns
In the same way that a blog featuring strong content can revitalize your website and boost your SEO, a well-organized and not-too-frequent email newsletter can go a long way toward keeping your practice at the top of consumers’ minds and engaging your current patients. How can you craft inviting, not intrusive, email content? Here are some ideas:
You already have the website. You already have your patients’ email addresses. These digital marketing strategies are ready to be put into action. Which will you pursue to improve your digital presence? To talk about a great digital marketing strategy for your practice, contact us at River Avenue Digital.