As millennials become a much more substantial segment of the real estate buyers market, it is essential to understand their motivations to market to them in more efficient way. Real estate agents will have to adjust their tried and true marketing tactics to be where the millennial buyers are. What does this mean? Expand your digital footprint and understand their motivations which include. Wait for it. Dogs!
Here are some important takeaways.
Arjun dreams of attribution models and wRC+. He is a digital marketing analytics whiz and you can follow his musings at @iamarjunkumble.