Local search is becoming an essential part of attracting customers to your business. Here's how to optimize your small business website for local SEO.
According to research, 97% of consumers use the internet to search for local businesses.
This stat shows that local SEO is a crucial marketing strategy for location-based businesses. When people are googling for services and products in their area - guess who you want showing up as the #1 result?
Your business of course!
To get to this point, however, you will need to put in some SEO legwork. And specialized SEO work at that.
The good news is that implementing local search SEO is not all that hard if you know what to do. Want to find out some of the top strategies for optimizing your local SEO?
Get Onto Google My Business
Market share data shows that Google takes the lion's share of searches with a whopping 92% share of the market. Because of this one of the smartest things you can do is get onto Google My Business.
To start all you have to do is register and claim your business listing. Then utilize as many fields as possible to fill out the content that you want to be displayed for your business. Be sure to utilize primary and LSI keywords pertaining to your business. This will help to get you into what is known as Google's Local Pack.
Create a Facebook Business Page
If you do not have a Facebook page for your business, now is the time to create one. Even if you do not post regularly on the page, just the fact that you have one pointing to your website is a plus in Google's eyes.
Create Different Pages for Different Locations and Services
Do you have a few services, products or locations? If so, a best practice for local SEO optimization is to list each product or service and its applicable location on a different page on your website.
This lets the search engines know that your services and or products are truly local to the area where they are offered as per your website. Also, most people search for singular products or services, not multiple ones in one search term. Because of this, having your services or products listed separately on individual pages will cater best to most searches.
Make Sure that Your Address Is Listed on Your Website in the Footer
This is a super easy local search engine optimization action that you can take in five minutes. If the physical address of your business is not on every page of your website, do yourself a favor and go and insert it into the footer of your site. This will display it to Google on every page and is great for local SEO.
Are You Ready to Nail Local SEO?
If you are running a physical business, local SEO could bring in loads of customers. And the great thing about local search engine optimization is that some of it you can implement without being a web code wiz. Such as these easy to implement strategies!
So, without further ado, go out and start slaying local SEO for your business.
If you are curious to know the local SEO standing of your business, you can use our free tool to find out.
And if you want to go pro with your local SEO then check out our local SEO optimization packages.