A business requires more than just great products and services to thrive; a smart business strategy is invaluable in the success of a brand. An excellent strategy is social media marketing.
The numbers don't lie…3.5 billion people use social media worldwide. So far, this number has served businesses well, with about 73% of marketers saying that social media marketing has been very effective for their businesses .
The basics of social media marketing
Yes, having a huge following is great, but even if you do, have you been using it well?
At the very heart of social media marketing is planning.
The best plans are achieved by using a Social Media Content Calendar. Social media marketing goes beyond using the latest hashtags or filling up your feed with pictures of your products. If a potential customer checks your page and your last post was 3 months ago, they might think you've gone out of business and decide not to reach out.
A content calendar helps you organize your social media marketing greatly. It saves time, ensures you post consistently, and might even make you more ambitious in your strategy .
The only downside is that it's a small business. You’re probably multitasking already or have your staff taking on extra tasks. Running your social media page is a big deal. It takes time and dedication.
Even with the content calendar, it requires that extra effort is put in. On that note, outsourcing this task is an excellent way to achieve your marketing goals.
Below are more reasons why you should consider outsourcing your social media marketing
For instance, platforms such as Instagram have business-specific tools that help businesses significantly increase their reach. They all play different roles not only in the reach but also in engaging with your audience. Let the experts handle that.
1. 10 Social Media Statistics You Need to Know in 2020 [Infographic]. Maryam Mohsin. https://www.google.com/amp/s/www.oberlo.com/blog/social-media-marketing-statistics/amp. Accessed 30-09-2020.
2. How to Create a Social Media Content Calendar: Tips and Templates. Hoot Suite. https://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/amp/. Accessed 30-09-2020.
3. Is Outsourcing Social Media Management Worth the Cost? Dave Nevogt. https://blog.hubstaff.com/7-reasons-outsource-social-media-management/. Accessed 30-09-2020.