Running effective email campaigns have always been tricky, but is email marketing dead? Read our latest marketing insights for 2019 and 2020 here.
You’ve heard people say email is on its way out. Gen Z doesn’t use email. It’s old-fashioned and outdated.
That gives most marketers pause. Is email marketing dead then?
Despite all the articles declaring its demise, email marketing is alive and well in 2019. Instead, email marketing is evolving. These five insights will help you navigate the ever-changing world of email marketing.
1. Is Email Marketing Dead? Not by a Long Shot
As mentioned, email marketing is far from dead in the water. In fact, many people report it’s actually the most effective marketing channel you can adopt.
The fact nearly 50 percent of people like to receive promotional emails might have something to do with it. Email use is actually growing as well.
2. Personalization is All the Rage
Of course, just adopting email marketing doesn’t guarantee results. If you want to drive results, you need to figure out what the best email marketing strategy is.
One of the trends right now is personalization. Creating email campaigns that work in 2020 hinges on how well you segment your audience, then address their individual needs.
Micro-segmentation and hyperpersonalization are two keywords to keep on your radar. Micro-segmentation breaks your audience down far more than traditional demographic groupings. Hyperpersonalization uses AI and dynamic content to tailor email campaigns to each individual.
3. Automation is Everywhere
With personalization dominating email marketing trends, it’s clear why automation is so popular.
Automation allows you to use AI and other technology to respond to your audience faster. Scheduled email blasts are one thing. Dynamic content that shifts and changes as someone responds to campaigns is another.
Your marketing team is busy enough. Automation helps them use these effective tactics without being overloaded.
4. Engage with Interactivity
Some of the best email campaign ideas going into 2020 center around interactivity. The most engaging campaigns of 2019 ask users to play games or give their opinion.
In short, these marketing messages ask users to interact with the email in a fun way. It’s a lot more engaging for your audience than the old "click here!" style campaign. That's why interactivity drives results in email marketing.
5. User-Generated Content Helps Everyone
The inclusion of user-generated content is another big trend right now. UGC can be anything from photos to text reviews to videos that your customers post.
Leveraging this content helps your marketing team. It lifts the burden of content creation from their shoulders.
It also allows your brand evangelists to jump into the fray and show their support. Finally, your prospects get to see real people reviewing and using your products.
It’s a win-win-win scenario.
Reinvent Your Email Campaigns for 2020
If you asked, “Is email marketing dead?”, now you know the answer is a definitive no.
With that in mind, it’s time to give your email marketing strategy a makeover for 2020. Get in touch and let the experts guide you through creating more effective email campaigns.
Marketing agencies are a dime a dozen, but they're not all equal. Here's how to find a marketing agency who will become your company's superhero.
Finding the right marketing agency for your business may feel like you need a superhero to knock down all the obstacles you find along the way.
The guide below provides you with a good place to start in finding the perfect marketing agency superhero to meet your company's needs.
Developing a marketing strategy can include using well-known social media websites, like Pinterest. Another marketing strategy for the same company may use its big brand name customers as one of its greatest assets. Finding who can deliver your marketing message the best is not easy.
Digital marketing used to be considered the wave of the future but now it's here to say. There are eight common categories.
Digital Marketing's Eight Common Categories
The most common digital marketing categories help you develop, grow, and strengthen your business. These categories are:
You can take your digital marketing campaign and integrate it with your business strategy to find the most effective outcomes.
Before you can find the best marketing agency for your company, you need to know your business needs. Almost as important as knowing your business needs is being able to explain them clearly to your agency.
Being clear about goals and objectives for a company is one of the hardest things to achieve. The only thing almost everyone in a company will agree on is they want the marketing agency to help increase their business revenue. The best marketing agencies will put together a plan that uses some of the following marketing tools to help your business grow.
Helpful Tools Marketing Agencies Use for Customer Success
Most of the tools used in marketing agencies include services in:
Different marketing agencies will offer a different mix of the above services. You need to find an agency that can offer the most effective combination for your business.
The Evolution of Marketing Agencies
If you're looking to make your business competitive in an increasingly digital world, you'll need an innovative digital marketing agency. A marketing agency that can wield the right tools to help you to grow your business.
Then you will have found your superhero marketing agency. Reach out to us today. Your business deserves unique marketing that meets your goals and helps you take your business to the next level.
Is offline marketing dead? We don't think so. Click here to find out why you shouldn't give up on offline marketing channels just yet.
People are putting more and more weight behind digital marketing. Nothing makes this more apparent than the 41 percent jump in what people spent in 2017 for digital marketing.
This might make people think that offline marketing is dead, but that's simply not true. Don't believe us? We've put together a few things to show you how offline marketing can still be beneficial to your business.
Why Use Offline Marketing?
With so many people focused on digital marketing, offline is virtually untapped. Leaving those who are looking for products or services offline under served and completely open for you to swoop in and get their business.
It's simple, not all people use search engines or social media to find what they need. In fact, 4 billion people aren't online at all. This may be people living in rural areas or others who simply have no interest in being online. With everyone clamoring over digital platforms, it's easy to forget about those who don't use them.
Another point is that since offline marketing is so underused, it is really simple to break into the space and get some bank for your buck.
What Kind of Offline Marketing is There?
There are a few different types of offline marketing you can use. Depending on your business some of them will work really well and others could be less efficient.
Working with a professional can help you decide an offline marketing strategy that will work alongside your online one.
The direct mail approach to offline marketing used printing materials to reach your customer base. This can include postcards, letters, catalogs or newsletters. This may seem old fashioned, but it's perfect if your target customers are part of the group that doesn't use the internet.
This is also a good option if your business is something that is subscription-based or recurring. You can send your customers a postcard reminding them that they are due to come in or that their subscription is coming to an end.
Printed Handouts and Flyers
Printed handouts are similar to direct mail except these are left in shops, on windshields and handed directly to people.
This approach works best for businesses that are locally based. You aren't going to want to waste your time with handouts or fliers if the people you are handing them out to aren't in the position to benefit from your services.
A lot of times these are most helpful for events or to inform people of a sale. They can be easily tied into your digital campaigns by adding a QR code that directs them to a landing page.
Offline Marketing isn't Dead
Offline marketing might seem a little out of the box in our digital age, but it can help you reach people that have otherwise been forgotten.
It can also help you to remind people that they are due to come to see you or make them aware of a sale or event that they would have completely missed otherwise.
Contact us so we can help you figure out how you can best market your business.
Mastering social media is a must to effectively market your business in 2019. Click here to learn how to run a successful social media campaign.
Did you realize that over 77 percent of real estate businesses use social media. If you haven't created a social media page, there's no better day than today to get started.
You may have a social media presence but don't know how to get the most out of it. Running a social media campaign can help you grow your real estate business. Maybe you have tried it in the past to no avail.
The key to getting the most out of these platforms is running successful social media campaigns. Don't know how? We've got you covered.
Here are the 3 steps you should follow to run effective social media campaigns and build your real estate empire today.
1. Research Your Competitors
Before you pull the trigger, it's important to research your competitors. Chances are your top competitors own social media pages to promote their services. Focus on finding out what real estate agents in your area are doing to sell on social media.
What are they posting on their pages? Are they engaging on several platforms? Take a hard look at their posts and engagement to get an idea of the content your prospects prefer.
2. Develop Your Strategy
Once you learn about your competitor's strategy, it's time to develop your plan. The starting point is your brand and how you separate yourself from your competitors.
Are you going to engage in several platforms? Even if your competitors engage on several social media platforms, prioritize creating a presence on your preferred platform.
When developing your strategy, it's vital to balance between promoting your services and providing value to your audience. Find out who is your prospective client and create content that will connect with them.
Don't only focus on promoting features of your listings. Consider publishing content to educate your prospects about topics such as property taxes, home renovations, financing options, among other relevant subjects.
3. Execute and Adjust Your Plan
After you develop your plan, it's time to execute. Publish content on your social media pages and track your results. You should monitor what posts or content generate more user engagement.
Adjust your strategy based on what works. If a certain post or content doesn't work, you may consider changing the visuals, caption or message. Some say "it isn't what you say but how you say it", and social media isn't an exception to this rule.
Can a Social Media Campaign Take Your Real Estate Business to the Next Level?
Running an effective social media campaign can help you build your real estate empire. The starting point is developing the right game plan that fits your branding and objectives. If you're a new real estate agent trying to build your name, you can't take the same approach as a seasoned realtor.
What separates yourself from your competitors? Do you specialize in a certain neighborhood or type of property? These are some of the questions you should ask yourself when developing your campaign.
While you may run social media campaigns on your own, consider consulting with an expert. At River Avenue Digital, we specialize in helping businesses including real estate agencies with their social media marketing needs.
Need help running effective social media campaigns? Contact us today to learn how we can help take your social media game to the next level.