Did you know that the SEO industry has now peaked in being an over $70B industry? And while you may be inquiring about shifting more of your marketing spend to SEO, it's important to understand exactly what it is.
But let's face it. If you're not familiar with marketing jargon, you can easily confuse SEO and SEM. But once you fully understand both, you will be able to implement a strategy where you can see a huge difference in your website traffic.
It is extremely important to understand the difference between SEO and SEM. Here's your guide on everything you need to know.
What is SEO?
If you want to learn the difference between SEO and SEM, it's important to learn the definition of SEO first. Also known as Search Engine Optimization, SEO refers to the organic strategies used to bring traffic to your website. Agencies utilize both Off-page and On-page elements in order to generate traffic. Here are some examples.
What is SEM?
The major difference between SEO and SEM is that SEO produces organic results while SEM produces paid results. With SEM marketing, companies will pay search engine sites such as Google to display advertisements on prime parts of the search engine page.
Contrary to popular belief, there are plenty of benefits that come from SEM advertising. Also known as pay-per-click ads (or PPC), this kind of advertising allows your ads to show up next to organic listings.
In addition, you are able to target the ideal demographic for your product. While SEO is geared towards bringing back regular clients, SEM will help generate new customers that are interested in your product and are on the market to buy.
Here are some examples of strategies that will help your SEM marketing thrive:
Be sure to contact a professional if you're looking to successfully generate traffic through SEM strategies.
Learn the Difference Between SEO and SEM and More
Whether you want to learn the difference between SEO and SEM or are simply looking to improve your marketing efforts, we're here to help. We know how difficult it can be to find a reliable marketing agency to help take your business to the next level.
With over 25 years of collective experience, we're certain we can help meet your business needs.
If you need help revamping your current marketing strategy, we'd love to help. Feel free to Contact Us and a member of our team will be more than happy to point you in the right direction.
Did you know that the average visitor to your website will only stay for 15 seconds? If users can’t find what they need on your site right away, they are even more likely to leave. However, if they have a person that is at their fingertips to chat with, they can often easily find what they need and get questions answered more thoroughly than they might otherwise.
In fact, a study indicates that most consumers want to use messaging to interact with businesses. In 2020, you can expect that number has increased.
Meeting expectations and making things easy for your consumers will keep them on your page and increase the likelihood that they make a purchase during their visit. Live chat can help you do that.
The Benefits of Live Chat for Your Business
Live chat is a great tool to help convert website visitors to paying customers. Below are a few reasons that this tool works so well.
1. Reduced expenses compared to other types of support
Phone and email support really aren’t that expensive in the great scheme of things, but when you add up hundreds of phone calls and emails per day, it takes a toll on your budget.
For example, with a phone call, your customer service representative cannot do anything else except respond to the one individual caller. With live chatting, your team members can multitask. They can chat with many people at once. In fact, on average, if your team has the appropriate training, they can balance three customers at one time.
Because of the ability to multitask and other factors, live chat customer service ends up being up to 30% less expensive compared to the average phone call.
2. Improved customer service experience and overall increased brand loyalty
Customers appreciate access to live chat because they feel like they can reach out to someone right away and get valuable feedback. An eDigital Customer Service reviewed 2,000 customer opinions about live chat and other means to contact support. Live chat had the highest overall satisfaction rating—73%. This was 12% higher than email and nearly 30% higher than phone calls.
Clients enjoy that your team is available if they have questions. A study from Oracle noted that 90% of customers were pleased to see the “Live Chat” button because they knew they could immediately get help if they needed it.
When your team can quickly answer questions and solve problems, that increases the likelihood that a conversion will covert, and the customer will keep coming back.
3. Increased conversions and convenience
Studies have indicated over and over again that live chat helps increase sales. In fact, live chat can increase conversions by three to five times. Those who use the live chat feature are three times more likely to make a purchase compared to those who don’t.
Customers love the convenience of live chat. When surveyed, most customers indicated they preferred live chat compared to phone and email. It is much faster and more convenient for most users.
Live chat allows users to multitask, too. Econsultancy reported on a BoldChat study that indicated that 51% of customers used live chat because they could multitask while working with a customer service representative. Customers can use live chat at work, often when they are not able to make a phone call.
Roughly 79% of those who used live chat indicated that they used it because they knew that they would get an immediate answer to whatever question they had. Another 46% of those surveyed reported that live chat was the most effective communication method.
4. Creation of a competitive advantage
Most companies still don’t have a live chat feature on their website. That means that if you implement live chat now, you have a competitive advantage over similar companies. In 2018, only 17% of companies surveyed indicated that they were going to implement live chat. Getting brand loyalty with live chat can stop customers from looking any further beyond your company for goods or services.
Expectations are changing; today, nearly half of all customers surveyed indicate that they expect live chat to be an available feature on your website. That means that if you don’t have it, you are already not meeting customer expectations, which is bad for business.
Learn More About Live Chat
If you’re ready to take the next step toward great lead generation with live chat, ProntoChat can help. We put together a team for you to increase leads and conversions. In fact, many of our customers have increased their website conversion by 35 to 40%.
Contact us to learn about setting up Live Chat on your site!
If you’ve ever worked within a company's marketing or sales team, you'd know that (except for the rare and glorious case) relations between both groups are usually horrible. The marketing team complains that the sales team is being stingy with existing customer information. Or the sales team is complaining that marketing content doesn't drive sales. The list of squabbles goes on and on.
But, do you know that companies with sales and marketing alignment are 67% better at closing deals and drive 209% more revenue? This is a stat that shows the importance of communication between your marketing and sales teams.
If we're honest, there's an atom of truth in every rumor. This is true for the complaints the two teams throw at each other. If it’s really severe, it points to fundamental issues in your structural organization.
These are problems that may turn into crises if not adequately solved. So, let's take a look at why it's worth braving the muddy waters of an ongoing sales and marketing war. Here’s why communication between your marketing and sales teams is important.
Content CreationContent creation is usually the sole forte of the marketing team. However, any sales rep will tell you that most of that stuff is left unused, in reality. This is because, though the marketing team has great marketers, most are rarely aware of what actually sells.
This is where the sales team reigns supreme. They're on the ground every day, trying to close leads and meet client's needs. They can tell you what clients need, what they like to hear and see. This is vital information for marketers and can help them create content that'll generate better leads. How will they know this if they're still in the middle of a turf war?
KPIsBoth teams monitor a lot of the same key performance indicators. Sales, lead conversions, social media engagement, etc. These are necessary KPIs for each side, and monitoring them helps to solve problems as they appear. Or it should.
Like we said before, there are some things that the marketing team understands more than the sales team and vice versa. This applies to KPIs. Having all your executives from both teams
communicate and understand these overlapping KPIs is critical. It allows everyone to comprehend better why the numbers are where they are and how to improve them.
Customer RelationsWhile the sales team has a better understanding of customer needs, marketing has better ideas of marketable content. Each side has what the other needs to generate better leads and make more sales.
Sales can help marketing create better buyer personas. This helps marketers create better content to drive more sales. It also helps reduce the need for market research.
How To Improve Communication Between Your Marketing and Sales Teams
MeetingsNobody likes meetings, but they're a necessary evil. Both teams need to hash out their issues and then learn how they can profit from working together.
Asking the right questionsThe marketing team can benefit greatly by asking the right questions politely. Questions that focus on building better buyer personas like “what motivates your prospects?” can help bridge the gap in communication.
Encourage information sharingEncourage the sales team to give their feedback on the marketing team's work and vice versa.
ConclusionOur list of methods to improve communication is by no means exhaustive. However, these are the most important ones to facilitate better alignment between the sales and marketing team.
When the going gets tough, remember that in one year, total decreased sales productivity and wasted marketing efforts due to misalignment cost $1 trillion.
The CMO is the captain of your ship. As your Chief Marketing Officer, their job is two-fold. To manage and oversee all current marketing strategies. And also predict what steps your company should take in the future.
Yet, Forbes shows a recent shift from CMOs to a Fractional CMO. So what is a Fractional CMO, and why should you hire one?
Do you need a Fractional CMO?A Fractional CMO is a part-time Chief Marketing Officer. They do the same thing as their full-time counterparts, but at a lower price. If you want an expert to help drive customer acquisition, sales development, and company growth, try hiring a Fractional CMO. They can especially add a lot to mid-sized companies looking to compete in a bigger market.
What does a Fractional CMO do?Some of the tasks a Fractional CMO can take up include:
What are the benefits of hiring a Fractional CMO?
1. Cost-Effective - Hiring a Fractional CMO will save you money. But, when it comes to growth in business, your goal is never to spend less money. It is to maximize results. So, you shouldn't hire a Fractional CMO because you think they're a cheap replacement. You should do it because it's the smarter cost-effective choice overall.
As a small to medium business looking to compete in a larger market, you want to maximize the output from your resources. This means you shouldn't dump a significant amount of your marketing budget into a CMO. Instead, hire an expert Fractional CMO and give him the best possible resources to grow your business.
2. More experience - A big reason for the rise in Fractional CMOs is the changing workplace landscape. With remote working becoming the new normal, a lot of high potential workers are rejoining the market. Most CMOs spend their entire lives working with directors and CEOs in high-pressure office environments. Many such individuals reach a point in their careers where they don't want to work full-time in an office.
However, they still have a wealth of knowledge and expertise. It is these experts that transition into Fractional CMOs. So, the whole idea that Fractional CMOs are somehow less experienced is simply false. In fact, more often than not, they come with a rich CV and quality branding insight.
3. Creative outlook - Increasing profits isn't just about creating an A-plus marketing strategy. Any CMO can come up with a quality strategy. But, how do you execute it with your limited resources? That's where a Fractional CMO comes in.
These expert freelancers are used to looking outside the box for creative solutions to problems. Their history working for big firms gives them insight into the best marketing strategies on the market. And working with midlevel businesses prepares them for the restrictions that come with a smaller budget. It is this approach that makes them perfect for your business.
4. Provides direction - As a small business owner, you probably handpicked each of your employees. The process likely took weeks, and now you're dumbfounded at your company's lack of progress. The truth is that you can have the best team in the world and still not get any results.
And it isn't just because your employees are incompetent. They're trying their hardest. But, they don't have any direction. Most people are really good at their jobs and really bad at innovative thinking. So your employees are probably great at the job you hired them for. But, they can't look at the bigger picture or project your business upwards.
That's where you need a Fractional CMO. Like all the other tasks you hired professionals for, you also need an expert dedicated to sales development. It's as simple as that.
5. Minimum risk, maximum results - Marketing is as much art as it is science. So, the most experienced CMO is useless if they can't understand your brand identity or function in tandem with your team. And if you hire a bad one, you're stuck for at least some good months. This can set your business back by a lot.
Luckily with a Fractional CMO, you're only committing to around 90 days. This gives them enough time to work their magic, and you to check analytics and monitor progress. That means, no time wasted and minimum risk to your company's growth.
Overall, the benefits of hiring a Fractional CMO far outweigh those of a regular CMO. And to put the cherry on the cake, your company benefits monetarily from the influence of a marketing expert.