Not too long ago, content creators started to approach the online realm in a different way. Research (and human nature) told us we need to write our blogs with short paragraphs, catchy headers, and eye-catching images. Then, came the rise of video. YouTube and short, sharable videos took hold of the scene.
The current standout is Instagram. And it's not a passing fad; Instagram incorporates the best of everything. You can scroll through wonderfully curated images, read short captions, and explore a fuller blog/company site whenever the mood strikes.
Forgive us for the major fandom we're about to expose. But, we truly believe Instagram's business platform will have a wonderful effect on your brand's exposure. So, let's run through some Instagram ads best practices. It's definitely a train you want to hop on, starting today.
What Are Instagram Ads?
Instagram ads are similar to Facebook ads. They're dispersed throughout your regularly-programmed scrolling. And, actually, they look quite organic. Since you're in control of the imagery or short video you'll post, the design-work is up to you. Make it as eye-catching and fabulous as you possibly can.
From the ad, people can come on over to visit your profile and scroll some more. If your page is well-crafted, then you can really win over some new leads. Of course, your company site will be listed at the top of the page, so visitors can visit whenever they're ready.
Of course, you also have Instagram Stories ads. As you're browsing through your friends' stories, you can pop in a story ad to, again, intersperse your company's beauty and invite people to come on over and enjoy your profile.
So, what's the best way to win a piece of this pie? With over 500 million daily active users, you're setting yourself up for more than a few crumbs. Here are three ways to set begin your Instagram advertising conquests.
1. Reuse Old PostsYou don't have to sit down tonight with a graphic designer to create the ad of your dreams. Rather, go back through your old posts, click "View Insights" and see which ones did pretty well. These posts can be the kickoff for your first few ads.
2. Choose Your SequenceOnce you have your highest-performing posts set aside, try to choose an ad sequence that works. What kind of journey do you want your customers to go on?
Perhaps you'll start off with one of your basic product offerings or a company intro. Then, your next ad can feature newer products or more advanced offerings.
3. Reassess Your CaptionsSince you're reusing your best posts for a very specific reason (to gain new leads), you want to be mindful of your captions. Break it down into three elements:
Instagram Ads Best Practices for You
And there you have it! To create the best Instagram ad, choose posts that you know will traffic well, sequence them in the right order, and rewrite any captions that need a better hook or bit of storytelling.
If you'd rather see those of us with some serious Instagram fandom running through our veins do the heavy lifting, then send us a line today! Here at River Avenue Digital, we can set up your social media presence, develop custom content, and do it with a frequency that will maintain steady attention.
No matter how involved you'd like to be, we hope these Instagram ads best practices will help you launch an ad campaign that'll take you to new heights. Here's more on how to run a successful social media campaign - across all platforms. When you're ready, we look forward to sitting down to create a unique, engaging, and creative campaign just for you!
RAD Client Spotlight: Freedom Mortgage
Ken and his team had phenomenal growth during 2019 and are looking to have an even better 2020. We were happy to play a small part in that success by taking marketing off of his team's to-do list.
To a great 2020 and if you need a mortgage, Ken and his team are the RAD go to!
River Avenue Digital (RAD), a full-service digital marketing agency that leads with digital has set its roots firmly in Delaware county with the opening of its new office on Lincoln Avenue in Prospect Park. River Avenue Digital will celebrate their new digs with a Ribbon Cutting Celebration on Thursday, February 6th at 1 p.m.
River Avenue Digital set up shop in Delaware County in 2017 as the brainchild of CEO, Josh Irons. Irons, a former digital agency COO, and marketing guru spent the last 20 years in the start-up and corporate world growing multiple businesses. When Irons business travel schedule kept him away fro his young family he wanted to have more control over his time and his career. So he decided that there was no better way to make a strategic pivot than to start his own business and share his knowledge and skills with small businesses near his Southeastern Pennsylvania home.
Today, Irons and his expanded team of marketing experts are on a roll adding new small business accounts and expanding their Virtual Chief Marketing Officer (VCMO) client list - and of course, celebrating with the ribbon-cutting celebration.
“The ribbon-cutting is the culmination of two years of growth for River Avenue Digital, and we'd like to invite our Delco neighbors to be a part of it," said Irons.
"When you have the right team - and now the right office space - anything is possible. As we continue to take marketing off the to-do list of our local and national small business clients, we plan to continue our growth right here in Delaware County."
Please join Josh Irons and the River Avenue Digital Team on Thursday, February 6th at 1 p.m. at their new office located at 1103 Lincoln Ave, Prospect Park PA. For more information or to speak to the team at River Avenue Digital, please call us at 484.474.0453 or email us at email@example.com.
A content calendar is very helpful to always stay on top of you social media strategy. Learn why and how you should create a social media marketing calendar.
What's your approach to social media?
Do you post when and where you can? Are you struggling to get the results you want?
A social media marketing calendar can transform your content from being sporadic and random into planned and powerful. Keep reading to learn why you need a social media calendar and how to get started.
Write It Down: The Importance of a Marketing Calendar
Creating a marketing calendar gives you a central place to manage your social media campaigns and content. At its core, it shows you what to post and when, so you don't need to come up with it on the fly. It makes your social media channels more consistent, which means your follows are more likely to rely on you for up-to-date information.
The most important function of the calendar, however, is its ability to give you time to think about your goals and then plan strategically. When you schedule your content, you can come up with stellar copy, study it, see if it works, and change it for later posts.
If you don't have a calendar, it's hard to tell what works and what doesn't. Fumbling around in the dark means you could miss out on a lot of opportunities and even more money.
How to Start Your Social Media Marketing Calendar
There's no reason not to use a calendar, but how do you get started?
You can start with a basic calendar template on paper or on a spreadsheet or choose a social media marketing software suite, like HootSuite.
Your calendar can also be as high-level or detailed as you need. However, it's a good idea to have both a project/editorial calendar (outlining your general campaigns) and a daily calendar detailing all your posts (content, links, hashtags, photos, other media, etc.).
Ideally, you should create your content at least three months in advance, which gives you time to tweak it before you post if required.
What's most important is that your calendar makes sense for you and your social media strategy.
Don't Forget to Reach Out and Respond
Remember that what you post is only half the battle. In addition to your content calendar, you also need to check-in regularly to respond to comments and messages.
Today, brands that use social media as a form of marketing should also expect to use it as a form of customer service. And there's a good reason to do so: customers who get in touch on social media tend to spend 20-40 percent more money with you.
So, make sure you schedule the time to respond to questions, comments, reviews, and other content within 24 hours. The half an hour spent responding to comments comes back to you!
Save Time and Earn More with a Content Calendar
If you market your business on social media, then you should be using a social media content marketing calendar. Not only does it keep all your posts in one place and help you plan, but using the right template or software saves you hours of work.
Are you trying to make the most of your social pages but struggling to breakthrough? Get in touch to learn about our social media packages.