Having a digital presence is an essential part of growing a business. Here's why your small business needs content marketing to stand out from the crowd.
If you’re looking for targeted online traffic with prospects who are ready to take action, content marketing is the way to do it. It's the hottest way to promote small businesses today.
Are you taking advantage of content marketing for driving high-quality leads and conversions to your small business?
Recent statistics from NewCred Insights say that 84.4 percent of companies use digital content in their marketing campaigns.
Don’t miss any time developing a content marketing strategy to build brand awareness, attract potential customers and help them through their buyer’s journey.
Read more about why your small business needs content marketing.
Benefits of Content Marketing
Content marketing for small business gives you a complete digital marketing strategy to carry your leads through the sales funnel.
You'll see the following benefits of content marketing when you start publishing content:
Builds Brand Trust
Content marketing builds brand trust by providing valuable information to your target audience. Creating credible, informative content is the fastest way to strengthen brand awareness and trust.
Focus on showing your audience how your brand can solve their problems and make their lives better. Millions of people search online every day looking for inspiration, information, and help.
Attracts High-Quality Leads
Relevant content drives leads to your door. When you provide content that focuses on the needs of your audience, you attract quality leads who need your products and services.
Whether you publish emails, newsletters or website content, as long as your content appeals to your readers, you’ll generate leads.
As you engage your audience and make emotional connections with them with your storytelling, you’ll develop trusting relationships. This humanizes your brand.
Content that appeals to your audiences’ emotions shows your authenticity. It draws them into your story. This builds trust and involvement with your brand.
Readers Share Your Content
When you publish content that resonates with your audience, they’ll share it with others. Your readers actually grow your business for you.
By sharing your content on social media or email, they increase your brand exposure, which generates more leads.
Increases Page Ranking
A big part of content marketing is optimizing your content for SEO. Research the best ways to optimize your website, blog and social media content for search queries and your target audience will find your content.
Balancing your relevant keyword phrases within your content will raise your spot in search engine results pages (SERPs).
Strengthens Your Online Presence
Your online presence is essential for increasing your profits and staying competitive in your industry.
As long as you create ongoing quality content for your target audience, your web presence will grow. Remember, your audience wants fresh, informative content so it’s important that you give it to them.
This not only strengthens your online presence, but it also builds your authority.
It’s Never too Late
It's never too late to start reaping the benefits of content marketing. There's a massive opportunity for content marketing for small business.
As long as you’re willing to find ways to align your products and services with engaging videos and other relevant content, you’ll see your business grow with better leads and more sales.
Contact us to find out how to get started with your content marketing campaign.
There are many many platforms for growing your business. But not all will work for you. Here are four digital marketing channels you need to start using.
About 50 percent of adults don't recognize search engine ads. Not recognizing digital advertisements make users more open to learning more about the advertised products. Have you tried marketing your business online?
Maybe you've given digital marketing a try but, didn't get the results you wanted. Your past experiences shouldn't stop you from harnessing the power of online marketing to grow your business. Keep in mind that your success will depend on using the right digital marketing channels to advertise your services or products.
Don't know where to start? Here are the top 4 online advertising channels you should give a try to take your business to the next level.
1. Business Website
Does your business have an online presence? It may come as a surprise but, about 45 percent of businesses don't have a website. Are you one of these business owners?
If so, you should build a company website as soon as you can. Your website should be your main hub for everything marketing related. Consider optimizing your site for organic traffic and focus on sharing valuable content.
Aim to tell the story behind your products or services and why your customers should choose your business over your competitors.
2. Social Media
Social media platforms are becoming one of the top online advertising channels for businesses big and small. While keeping up with several social media pages may seem overwhelming. You may consider hiring a digital marketing firm to help you or do it yourself.
Consider creating social media pages for your business on the social media platforms you use. If you're used to posting on Instagram, you can try using Instagram stories to connect with your followers.
This strategy is a great tool for professionals such as real estate agents, lawyers, restaurants and even physicians. Showing some of the food served at your restaurant or customer testimonials to your followers can help you generate leads and create a community.
3. Email Marketing
Email marketing has been around for a long time. Yet, many businesses underestimate the power of this advertising channel. Experts have found that email marketing has an ROI of 3200 percent.
You may think it's too complicated to send emails to your leads. But, today you can find tools that can help you automate your campaigns. Believe it or not, implementing the right email marketing campaign can take your business to the next level.
4. Pay Per Click Advertisement
Pay Per Click (PPC) advertisement is an online marketing channel where you bid to display your ads on sites to generate traffic to your website. You can place these ads on websites such as Google, Bing, and other popular outlets.
While this digital marketing method may be more complex for newbies to online marketing. You may consider hiring an online marketing expert or give it your best try by bidding on Google or Bing Ads.
The Bottom Line About Digital Marketing Channels
Not all digital marketing channels work for all businesses. It all depends on where you can find your audience. You should always aim to cater to your potential clients through your content and advertising channels.
Some online advertising channels such as your business website and social media pages are vital in today's digital-driven market. While you may do it yourself, it's recommended to hire an expert to obtain the best results.
Want to learn if you're using the right online marketing channels? We can help. Contact us to schedule your free digital audit today.
So you started a business and you ran into some trouble finding your niche. Several simple strategies to identify and expand a profitable audience.
Now that you have gotten the ball rolling, it’s time to define your business. A lot of time and effort will go into marketing your product or service to potential customers. Not every customer is a potential one, therefore, a lot of time, effort and money might end up wasted if they get targeted by your marketing strategy. The solution to this is to find your niche market.
More and more niches are coming up and it is up to you to explore them. They range from age groups to religious folk, from gender sensitive products to political affiliations. Knowing exactly who you will deal with is very important for the growth of your company. Developing your product, marketing, and even pricing depends on how well you know your customer.
Contrary to popular belief, a niche is not easy to find. A number of business people believe that nobody else has tried their niche before or even knows about it which is wrong. There are a couple of things to consider when looking for your niche. Here are some of them.
Conduct a Survey
This will help you to determine the profitability of your niche. A simple survey will show you what your customers want or need, the problems they experience. It will also help you to find out why other companies have not ventured into a particular area.
Come Up with a Potential Solution to an Existing Problem
Business is generally a solution to a problem with a profit. If you can find a solution to a problem that the customers you target have experienced before, you have your niche.
Look at the Competition
Sometimes, your competition can act as a platform for you to learn from. Their mistakes, shortcomings, and abilities (or lack of) are an opportunity for you to take advantage of. Some of the chances to take might be a chance to provide better quality, a provision for better pricing for the customer, better business practices and better relationships with the buyers.
Investigate your competition to know what they are all about.
Determine How Profitable Your Niche Is
Profitability is one of the reasons for a lack of competition in the market. There might exist an opportunity to serve the buyers in the market, but it may not be viable. Chasing a loss-making venture is one of the reasons that 9 of 10 businesses fail in their early stages.
Put the Target Market to the Test
Sampling your product in the market is a bit risky and costly but, very worth it in the end. It is the only way to know whether your business will succeed or fail. Once you try, you will be able to find your exact position in the market.
Testing the market also enables you to make changes to your product to enable you to penetrate even further into your niche.
Kickstart Your Business Now That You Have a Few Tips on Finding Your Niche Market
Targeting your niche market and getting it right will be vital for your company’s success. It saves on costs, time, effort and indeed manpower. Marketing your product to a specific sector of the whole market also helps the customers to know you and your product better.
For more business insights, feel free to contact us or check out our blog.