Reach More Clients: Why Should a Lawyer be Using Social Media
Did you know that 95% of Gen Xers expect companies to have a significant Facebook presence? And this is just one example. Social media is a crucial part of any business' marketing efforts in 2019, and lawyers are included.
Many attorneys, however, are still a little unsure if social media is worth their time and effort. The truth is it's totally worth it.
Here are some of the biggest reasons that a lawyer should be using social media. Check them out below.
Promote Your Firm
First and foremost, social media can be used to promote your firm. In today's crowded media marketplace, there are all kinds of places you can pay to get the word out about your company.
Social media can be free if you choose to use it organically or relatively inexpensive if you go the paid route. And it can help you gain new clients.
This could be done by guiding people to landing pages on your site where they can fill out a form or call in for a free consultation. Social media can truly be a massive lead generation tool for you.
Establish Thought Leadership as a Lawyer
Social media can also help you establish thought leadership in the legal industry. By sharing noteworthy information via social media, you can establish yourself as a leader in the space.
When you produce great content on your website or blog, share it on your social channels. This will help attract new clients as well as improve your brand perception in the eyes of your competitors and the media.
Improve Your SEO
Search engine optimization, otherwise known as SEO, is the process of getting your webpages to rank higher in Google search results.
Why does this matter? It's simple. The top 2 results on any given search receive 51% of the clicks on average.
You want to rank well. And sharing content on social media that generates traffic to your site is a great way to show Google that your content is valuable to your target audience.
Want help with your social media presence? Contact our team today.
Improve Your Brand Awareness
Last but not least, social media is important for lawyers because it can help improve your brand awareness.
Basically, brand awareness is making sure that people think of your company when they think of your industry. For example, if someone is going through a divorce and is in need of a reliable lawyer in their area, you want to be top of mind so they're more likely to contact you.
Social media is a great way to grow this awareness.
Final Thoughts on Lawyer Social Media
The truth is that there are countless benefits of social media for lawyers. The key is to get started.
Now that you've read through these benefits, create your accounts and start posting. Want to learn more or interested in professional assistance? Reach out to our team of experts at any time.
Before you can tell the story of your brand you must discover who you are
Check out Part 2
Discover Who You Are
“To thine own self be true.”
A big way to increase brand loyalty is knowing who you are and who you are not. If you know these two things, you’re halfway there.
The second half, of course, is how you show these things. We communicate who we are as a brand through language, colors, imagery and design. In this blog post, we’ll focus on just one of them: language.
Read more on the importance of branding in this blog post, “Does Your Brand Differentiate Your Business?”
Brands communicate their identity through storytelling.
Want to know how to tell your story? First let’s decide who you are and who you are not.
Gather the key people at your company. This could include the owner, founder, operations manager, and anyone who works closely with your day-to-day operations, especially customer service.
You can have a small meeting with just one of two people and get some deep, personal insight or invite the whole company to participate and get more diverse, overarching feedback.
Begin with this “getting to know you/ branding” Exercise.
Have the owner and/or founder share a little bit about him or herself. Getting personal is fine. You want to ask them:
Have someone take detailed notes.
Then ask the following questions:
Then move on to:
Then get more into the details:
Then ask some nitty-gritty questions about business stats.
Now comes the fun part!
What would you be If you were a/an.... And why?
4) Alcoholic Beverage
6) Flower or plant
7) Piece of jewelry
9) Song / band / music
11) Scent / Perfume
16) Region in the US
21) Fashion brand
This concludes your first branding session. Have the notetaker write up the answers and come up with a final doc that represents all of your answers succinctly.
Use this doc as a launching pad for determining your brand story.
Here is a completed Branding Exercise to use as an example for your own work.
Have fun! And, as always, send us a note if you want us to help you discover your brand identity.
4 Colors You Should be Using in Your Restaurant Marketing
People love color. In fact, they love the many shades and hues so much that just the sight of them can influence whether people buy or sell from a business, can affect your company brand, and your overall image.
If people aren't walking into your business, there's a good chance that your colors are to blame.
Yes, it does sound a little far-fetched, but you won't believe how businesses have been affected just because of the colors they use to represent them. If you aren't careful, you could lose thousands or even millions of dollars just because of this.
That being said, here are a few colors you can use for your restaurant marketing that'll influence the people to make their next buy at your business.
4 Colors to Use for Your Restaurant
MarketingUse some of these colors to help turn your business look into one the people can't get enough of.
White is a good go-to color for those just starting out with color-matching. It can fit any room and accent any atmosphere, and it does it all without being too loud or too soft in the environment.
White is great to mix and match with basically any other color you want to add, being able to both accent other hues and be the star of the show. Just be careful not to have an entirely white room or you'll look like you run a hospital.
Yellow is a very cute and vibrant color, giving off a warm appearance. This will be great for restaurants, as research has shown it can increase the appetite of people in the presence of the color.
Simple shades of yellow on the walls or yellow chairs at the tables can really help make customers feel at ease and help your restaurant bloom.
Have you ever wondered why businesses like McDonald's and Advance Auto Parts use red in their brand? It's to symbolize the speed that the company offers its customers.
Red stands for many things, but in the business world, it has been synonymous with speed for decades. Companies love to use it to show their customers they offer good service and fast.
If speed is what your business is about, like with fast food, red is the way to go.
Is your business big on being clean? Do you want to show that your products are fresh? If so, green is the best color to portray that.
Green is the color of the earth. When we see green, we think of things that are healthy, natural, clean, and fresh. Why else do you think we use phrases like "green energy" or "greenhouses"?
This color is best for those who wish to give off a calm vibe that tells the customers their products are the cleanest, healthiest things on the planet. Trust us, the tree huggers will thank you.
Revamp Your Business
You know what you need to do to promote your restaurant marketing. Now you just need to find out who to go to in order to make things happen.
Luckily for you, that's where we can help.
Our company is determined to help you get the branding and status that you deserve. We offer branding services, content marketing, digital advertising, social media builds, web design, and so much more.
Ready to work? Reach out to us so we can get started on making your brand a success. We look forward to working with you.