Interested in learning how to gain followers for your business niche social media network? Click here for a complete guide with everything you need to know!
Did you know that 97% of customers go to the internet to find products they wish to buy? Does your business have a presence in your niche social media market?
Gaining knowledge about marketing via social media will increase your business’ reach. Since most people use the internet to find businesses, higher rankings on Google increase the chances a customer will contact you.
What Do These Acronyms Mean?
If your expertise is in dancewear, you may be out of your element when it comes to marketing. Help is available.
First, you must understand the terminology.
Search engines are web pages that help you find things on the massive internet, i.e. Google, Bing, Yahoo, and Ecosia.
Primary search results are seen on the web page that comes up after you put in your search term. The search engine ranks the websites listed in order of relevancy to users.
Paid search ads or SEMs refer to paid advertising. Advertisers can pay search engines and social media sources to promote their product. They will even specifically target customers by interest, age, location, buying patterns, etc.
Search Engine Optimization or SEO involves optimizing your web page to help it appear higher on the primary search results page. This strategy works in a non-paid environment. Your strategy is to use keywords that link customers to your site.
Marketing to Your Niche Social Media
Are you ready to use SEO and SEMs to see your business at the top of the primary search page? Competing with the big boys may be tough. This leads us to niche social networks.
Most individuals will tell you to focus on Facebook, Twitter, or Goggle+. You may find more success by tapping into a specialized or niche network.
Niche social networks allow you to reach a more targeted audience. Strategic networking provides an opportunity to connect with future customers. You also connect with potential business partners across the globe.
Some niche sites center around common core values or interests similar to your business. Exploring other businesses' marketing and merchandise style may give you new ideas and directions.
So how do you find the right niche network for your business? Start with the tried and true Google search. Look for sites or companies that align with your company's core values or product lines.
Here are some examples to help you get started.
Sample #1 Environmentally Friendly
If you Google “environmentally friendly” you can find a site featuring information about:
These strategies help you reach customers, build professional networks, and grow your business.
Sample #2 For Foodies
If your business involves food, drink, catering, personal chefs, or nutritionists, you may want to target the foodie audience. Get ideas from other businesses’ websites. What services can you provide that will make them bookmark your site?
Partner with other companies to offer customers a full package. If you make wedding cakes, partner with a caterer, florist, photographer, and wedding planner. It becomes a win-win for all.
Offer promotions and discounts via social media sites. This may cause your business to “go viral”. Increasing sharing on social media increases free marketing for you.
Research and find a niche market to join that aligns with your target audience and start networking. Include blogs discussing your market niche and using SEO keywords. Free websites help you to find keywords that rank high on Google searches.
Ready to Enter the Digital Marketing Sphere?
Marketing plays a major role in business success. Companies constantly compete by using innovative marketing strategies.
In 2019, the marketing trend has moved to niche social media. Our site provides explanations, information, and strategies to build your business. Continue exploring and learn how to increase your market impact today.
Want to start using Pinterest to build your business? Start with an effective Pinterest Marketing Strategy with these tips.
According to Hootsuite, approximately 250 million people use Pinterest every month. That's 23.5 percent of the U.S. population.
Using Pinterest, you can reach out to a new audience of potential customers with fun, creative content. Through engaging content, you can expand your reach and grow your brand online with shoppers looking for what you're selling. Put a pin in these 11 tips for developing a strong Pinterest marketing strategy.
1. Title Boards with Keywords
Optimizing your website content with strong, relevant keywords can help people find your business online. Thankfully, you can develop a Pinterest marketing strategy to accomplish the same goal.
To start, determine which keywords your customers are searching for. You can use online tools such as Google Keyword Planner, Google Trends, or Google Analytics to develop a list.
Then, start creating content that reflects these keywords.
Don't forget to include your keyword within the title to let people know the content matches their search.
You can also add the keyword to descriptions. Using keyword-friendly captions will help search engines and your customers find the content they're searching for.
Pinterest is also more likely to recommend your boards when they're organized by categories.
Making it easy for people to find your content can help you attract new customers to your business.
2. Create Vertical Images
Long, narrow images can help you take up the maximum amount of available visual space.
By maximizing your visual real estate, you can make it easier for people to notice your content.
As part of your Pinterest marketing strategy, you should make sure your blog post images are pinnable, too.
That way, your blog strategy supports your Pinterest marketing.
3. Link It Back
When creating pins, you have two opportunities to add links: the description and the pin source.
These are two great spots where you can link back to your website.
Sending Pinners back to your website can help increase web traffic and potential leads. Then, you can convert those leads into sales.
Linking one piece of content to your website can also show pinners your company's full value.
As a result, pinners recognize your company is available to help solve their problems and address their needs.
4. Share on Social
Don't leave your boards hanging! Instead, you can tweet a pin and share it with your Twitter followers. You can share your boards on other social media networks, too.
That way, you're leveraging your followers on multiple platforms and getting more people to engage in your content.
As an added bonus, people might retweet or share your posts. Then you're reaching more people and staying social.
5. Create Original Content
According to this report, 98 percent of Pinners try the new ideas they find on Pinterest.
Use original content to take advantage of this opportunity. Mix it up with different types of content, too, including infographics, blog posts, witty memes, and videos.
That way, people see the unique value you have to offer. Then, they'll return for more in the future. The more valuable your content, the better your brand credibility as well.
6. Watermark It
Once you've created your content, consider adding a watermark.
This helps in case your links get lost or break. That way, pinners can still recognize where the content came from so they can Google your company and still find their way back to you.
This can help you boost brand awareness too.
7. Use Promoted Pins
You can also promote pins as part of your Pinterest marketing strategy. This allows you to target specific audiences.
This strategy allows you to pay by engagement on your pins or website visits. You can choose the strategy that best aligns with your business goals to help your business grow.
8. Get the Pin It Button
As an effective digital marketing channel, social media platforms like Pinterest can help you connect with and create a community of followers.
Encouraging social sharing can help you gain access to their community.
To make it easier for people to share your content, add a pin-it button to your website. Then, your website visitors can pin your blog posts to their own board with just a click of a button.
This can help you gain access to a new audience of followers and potential customers.
9. Create Collaborative Boards
If you're trying to reach a broader audience as part of your Pinterest marketing strategy, try a collaborative board.
These boards allow you to build your audience so more people see your pins. However, it's important to choose these boards carefully. All the pins on these boards will show on your Pinterest presence as well.
This is also a great opportunity to use influencers. Find people in your industry your followers already like and trust. You can also re-pin influencer pins to your board to build engagement.
10. Track It
Once you have those pins up, track your progress. You can use Pinterest Analytics to determine engagement. That way, you can note what people are clicking on and liking.
Then, you can repin these more popular posts to further refine your Pinterest marketing strategy.
11. Get Creative
Pinterest is a fun, eye-catching platform. Don't feel the need to stick to one type of content.
Instead, mix it up and get creative.
Try posting contests and funny posts. These can help boost engagement and encourage re-pins. You can get people within your company to pin posts as well.
This adds variety to your social media strategy. Now that's how to use Pinterest for business growth!
Pin These 11 Tips for a Strong Pinterest Marketing Strategy
Pin it to win it! With these 11 tips, you can develop a strong Pinterest marketing strategy in no time that allows you to attract new followers, expand your reach, and start gaining more leads. Then you can convert those leads into sales to keep your business growing strong!
Discover more digital marketing strategies for winning business growth by exploring our services.
Local search is becoming an essential part of attracting customers to your business. Here's how to optimize your small business website for local SEO.
According to research, 97% of consumers use the internet to search for local businesses.
This stat shows that local SEO is a crucial marketing strategy for location-based businesses. When people are googling for services and products in their area - guess who you want showing up as the #1 result?
Your business of course!
To get to this point, however, you will need to put in some SEO legwork. And specialized SEO work at that.
The good news is that implementing local search SEO is not all that hard if you know what to do. Want to find out some of the top strategies for optimizing your local SEO?
Get Onto Google My Business
Market share data shows that Google takes the lion's share of searches with a whopping 92% share of the market. Because of this one of the smartest things you can do is get onto Google My Business.
To start all you have to do is register and claim your business listing. Then utilize as many fields as possible to fill out the content that you want to be displayed for your business. Be sure to utilize primary and LSI keywords pertaining to your business. This will help to get you into what is known as Google's Local Pack.
Create a Facebook Business Page
If you do not have a Facebook page for your business, now is the time to create one. Even if you do not post regularly on the page, just the fact that you have one pointing to your website is a plus in Google's eyes.
Create Different Pages for Different Locations and Services
Do you have a few services, products or locations? If so, a best practice for local SEO optimization is to list each product or service and its applicable location on a different page on your website.
This lets the search engines know that your services and or products are truly local to the area where they are offered as per your website. Also, most people search for singular products or services, not multiple ones in one search term. Because of this, having your services or products listed separately on individual pages will cater best to most searches.
Make Sure that Your Address Is Listed on Your Website in the Footer
This is a super easy local search engine optimization action that you can take in five minutes. If the physical address of your business is not on every page of your website, do yourself a favor and go and insert it into the footer of your site. This will display it to Google on every page and is great for local SEO.
Are You Ready to Nail Local SEO?
If you are running a physical business, local SEO could bring in loads of customers. And the great thing about local search engine optimization is that some of it you can implement without being a web code wiz. Such as these easy to implement strategies!
So, without further ado, go out and start slaying local SEO for your business.
If you are curious to know the local SEO standing of your business, you can use our free tool to find out.
And if you want to go pro with your local SEO then check out our local SEO optimization packages.
Having a digital presence is an essential part of growing a business. Here's why your small business needs content marketing to stand out from the crowd.
If you’re looking for targeted online traffic with prospects who are ready to take action, content marketing is the way to do it. It's the hottest way to promote small businesses today.
Are you taking advantage of content marketing for driving high-quality leads and conversions to your small business?
Recent statistics from NewCred Insights say that 84.4 percent of companies use digital content in their marketing campaigns.
Don’t miss any time developing a content marketing strategy to build brand awareness, attract potential customers and help them through their buyer’s journey.
Read more about why your small business needs content marketing.
Benefits of Content Marketing
Content marketing for small business gives you a complete digital marketing strategy to carry your leads through the sales funnel.
You'll see the following benefits of content marketing when you start publishing content:
Builds Brand Trust
Content marketing builds brand trust by providing valuable information to your target audience. Creating credible, informative content is the fastest way to strengthen brand awareness and trust.
Focus on showing your audience how your brand can solve their problems and make their lives better. Millions of people search online every day looking for inspiration, information, and help.
Attracts High-Quality Leads
Relevant content drives leads to your door. When you provide content that focuses on the needs of your audience, you attract quality leads who need your products and services.
Whether you publish emails, newsletters or website content, as long as your content appeals to your readers, you’ll generate leads.
As you engage your audience and make emotional connections with them with your storytelling, you’ll develop trusting relationships. This humanizes your brand.
Content that appeals to your audiences’ emotions shows your authenticity. It draws them into your story. This builds trust and involvement with your brand.
Readers Share Your Content
When you publish content that resonates with your audience, they’ll share it with others. Your readers actually grow your business for you.
By sharing your content on social media or email, they increase your brand exposure, which generates more leads.
Increases Page Ranking
A big part of content marketing is optimizing your content for SEO. Research the best ways to optimize your website, blog and social media content for search queries and your target audience will find your content.
Balancing your relevant keyword phrases within your content will raise your spot in search engine results pages (SERPs).
Strengthens Your Online Presence
Your online presence is essential for increasing your profits and staying competitive in your industry.
As long as you create ongoing quality content for your target audience, your web presence will grow. Remember, your audience wants fresh, informative content so it’s important that you give it to them.
This not only strengthens your online presence, but it also builds your authority.
It’s Never too Late
It's never too late to start reaping the benefits of content marketing. There's a massive opportunity for content marketing for small business.
As long as you’re willing to find ways to align your products and services with engaging videos and other relevant content, you’ll see your business grow with better leads and more sales.
Contact us to find out how to get started with your content marketing campaign.