Top Lawyer Directories
Do you know how potential clients learn about your firm? Surveys suggest that people are increasingly turning to the internet to help them choose their attorney. This means that a solid digital marketing strategy and listings on the right lawyer directories are critical factors to your success.
Lawyer directories are an extremely effective way to market your business, but you must do it right. Here's what you need to know.
Benefits of Lawyer Directory Listings
Improved visibility is the number one reason to invest in directory listings. Listing on quality directories significantly improves your search engine results page (SERP) rankings, increasing the chances that people performing an internet search will find your information.
Listing your firm on at least some of the most popular directories will give you additional credibility. Many sites also offer scoring systems or client reviews, which can greatly influence those trying to choose the best lawyer for their case.
How to Decide Which Lawyer Directories Are Right for You
When developing your listing strategy, you must understand that all not all lawyer directories are equal. Many listing sites may not be worth your time and money, either because they don't align with your marketing goals or they simply aren't reputable.
The most popular directories are maintained by bar associations, nonprofit organizations, or major corporations. Each takes a different approach to legal rankings and reviews, which may be based on factors like:
Your target demographic should be the primary influencer when it comes to choosing the right directories for your practice.
The Top 5 Online Lawyer Directories
Most of the popular directories offer a basic listing for free, with options for more features at an additional cost. Here's a summary of the 5 most important legal directories you need to know about.
FindLaw is considered to be one of the most authoritative legal directories online. It's also one of the most popular sources for free legal information. It has a high Domain Authority Score and listings on this site have high SERP rankings.
Lawyer Legion is a completely free directory that doesn't allow paid listings or advertising. It ranks lawyers according to a number of factors including board certification and membership in certain specialty bar associations and non-profit organizations.
Avvo ranks all listed lawyers on a 1 to 10 basis. It allows clients to provide reviews and testimonials. Lawyers can also endorse other lawyers on the site.
In addition to lawyer profiles, Justia lists thousands of non-profit organizations that offer low-cost or free legal services.
Nolo offers the world's largest collection of free online legal information geared towards the common consumer. You'll have to pay for a spot on their "Find a Lawyer" directory. The cost may be well worth it since you'll have the opportunity to connect with users already actively seeking legal advice.
Are You Ready to Improve Your Digital Marketing Strategy in 2018?
Law firm marketing can be a challenge. Developing an effective strategy requires expertise.
We can help you create a custom digital marketing strategy to improve your online presence and increase client acquisition. Contact us to learn how we can work together to make 2018 your best year ever.