River Avenue Digital Advertising
Pay Per Click & Display Campaign
No brand, product, industry, or campaign is the same. There are no cookie cutters here. We work with you to ensure that you reach your goals and we measure the effectiveness of our campaign with meaningful KPIs.
We will track, report on, and optimize the campaign to deliver on those objectives.
While our goals will be delivering sales at an acceptable CPA, we will also be increasing the awareness of your brand with your target audience.
Campaign Management
On a weekly and sometimes daily basis, our team will manage and optimize your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality score.
Text Ad Development
Next, we take those keywords and build optimized search ads. We write the best copy to catch your customer's eye, and use industry best practices and features including site links, call extensions, callouts, and more.
Keywords
We deliver more than just a list of words. In our initial consultation meeting to discuss your watches (current and future), clients, industry, competition, and more we will use our tools to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for.
Landing Pages Optimization
We will help you optimize your “sell pages” on your site as well as your Google Product Listings as part of the campaign. Optimizing these is key to a successful digital advertising campaign.
The better your landing page, the higher quality score your ads will have, and the more conversions you will see.
Bid Optimization
We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).
Display Ads, Social Ads, and Remarketing
Outside of search, Google partners with thousands of sites to learn more about your consumer. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer at the right time.
REMARKETING
We bring your visitors back. These prospects have shown interest in your services but did not convert. This is a great way to re-engage those users.
We can further diversify your campaign with social advertising. This is an opportunity to tap into your large following.
REPORTING
How do you know if all of this is working? We provide monthly reports including valuable campaign metrics and results, as well as insights we have from the previous month. We will let you know which ads, and keywords are performing the best, and what we are doing to deliver the most conversions.
Contact River Avenue Digital today for a free consultation.
No brand, product, industry, or campaign is the same. There are no cookie cutters here. We work with you to ensure that you reach your goals and we measure the effectiveness of our campaign with meaningful KPIs.
We will track, report on, and optimize the campaign to deliver on those objectives.
While our goals will be delivering sales at an acceptable CPA, we will also be increasing the awareness of your brand with your target audience.
Campaign Management
On a weekly and sometimes daily basis, our team will manage and optimize your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality score.
Text Ad Development
Next, we take those keywords and build optimized search ads. We write the best copy to catch your customer's eye, and use industry best practices and features including site links, call extensions, callouts, and more.
Keywords
We deliver more than just a list of words. In our initial consultation meeting to discuss your watches (current and future), clients, industry, competition, and more we will use our tools to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for.
Landing Pages Optimization
We will help you optimize your “sell pages” on your site as well as your Google Product Listings as part of the campaign. Optimizing these is key to a successful digital advertising campaign.
The better your landing page, the higher quality score your ads will have, and the more conversions you will see.
Bid Optimization
We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).
Display Ads, Social Ads, and Remarketing
Outside of search, Google partners with thousands of sites to learn more about your consumer. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer at the right time.
REMARKETING
We bring your visitors back. These prospects have shown interest in your services but did not convert. This is a great way to re-engage those users.
We can further diversify your campaign with social advertising. This is an opportunity to tap into your large following.
REPORTING
How do you know if all of this is working? We provide monthly reports including valuable campaign metrics and results, as well as insights we have from the previous month. We will let you know which ads, and keywords are performing the best, and what we are doing to deliver the most conversions.
Contact River Avenue Digital today for a free consultation.