With so many social platforms, it can get confusing to know which one is right for your brand. Here's your guide to which social media platform to use.
The average consumer spends about 116 minutes out of every day on social media.
You want to be able to take advantage of these numbers to grow your business, connect with your target market, and learn more about the kinds of ads and products your consumers respond to.
But how can you find out which social media platform your digital marketing strategy should devote the most time to?
Keep on reading this post to find out.
Conduct Market Research
The first thing to consider when you're deciding between different media platforms?
You'll need to conduct some serious market research to find out where your market spends most of their time online.
You can conduct polls, collect data from your site visitors, and work with a professional digital marketing firm to understand what your market responds to.
Remember that the social media platform you'll ultimately end up focusing on will also depend on the type of content that you'd like to create. You should look at your most popular posts, the platforms where you currently have the highest number of followers and even use share data.
Be certain that you take the time to research the social media profiles of your competition. The chances are that you share a similar, if not nearly identical, market.
Are you more interested in long-form blog posts, which you could share links to on Facebook and Twitter? Or, do you prefer to harness the power of video marketing, meaning that digital media platforms like YouTube and Snapchat will be where you focus your efforts?
Understand the Demographics of Specific Platforms
If you want to learn how to create a social media site that continually gains followers and engages your consumers directly, you need to think about how specific social media platforms align with your branding goals.
If you want to focus on text-based content with a sense of immediacy, opt for Twitter. If you're operating in the networking and B2B worlds, and want to increase your brand's industry authority, LinkedIn is your best bet.
If you need to target highly specific audiences, and need a good mix of video and image-based marketing, rely on Facebook to make it happen.
For those who want to corner the millennial market, are image-based, and want to take advantage of features like geotagging and shop-able posts, there's nothing quite like Instagram.
Make a Lasting Impression on the Right Social Media Platform
Now that you know which social media platform (or platforms) you need to dedicate the majority of your marketing efforts towards?
It's time to start developing the most effective social media strategy for your business.
You'll need bespoke campaigns that are informed by SEO, the needs and wants of your target market, and options that are in line with your long and short-term branding and growth goals.
We have the marketing solutions and digital storytelling tools you need.
Reach out to us to learn more about how to grow your follower count, increase your conversions, and knock out your competition once and for all.
Digital Marketing for Restaurants: 5 Strategic Tips to Boost Your Awareness. In order for your restaurant to succeed, you need to have a marketing plan that includes digital. Follow these tips for restaurants tips for more awareness!
Do you own a local restaurant?
Are you struggling to find ways to promote it locally? There are several ways in which you can use digital marketing tactics, including local SEO to get your restaurant in front of the right people who will become potential visitors.
Statistics show that 4 in 5 people conduct local searches on search engines. This means that local SEO is very effective.
So how do you make use of digital marketing including local SEO? Here are 5 tips that will show you how to use SEO for restaurants to make your restaurant more visible.
1. Optimize Your Website Content
Content is king on the internet and the best way to be found is to make sure that you use relevant keywords in the content of your website. Find a way to include the type of restaurant and the location in your content.
For example, a good keyword for a seafood restaurant in Media is, "seafood restaurants in Media" notice that the location is a part of the keyword.
The more you can include the location of your restaurant in general website content and in blog posts the better. Just make sure you do not overstuff keywords.
2. Get Your Business Listed on Google My Business
When your business is listed on Google My Business it is likely to show up when people search for restaurants in your area. It will also show your hours of operation, exact address if you have shared this information. Google My Business also allow customers to make a reservation or place an order.
Being connected in this way helps you to catch customers when they are in the moment and ready to take action.
3. Online Reviews
Reviews are a crucial part of your digital footprint. Get your customers to review you on Google, Yelp, and Facebook. Positive online reviews have a direct relationship to how high Google will rank you.
It really isn't hard to get people to do reviews. Most of the times all you have to do is ask. If you are providing amazing service and a customer keeps coming back. Ask these loyal customers to review your business.
4. Leverage the Power of Social Media
Whenever possible you should have the address, contact, and links to your website attached to your social media profiles. Social media sites like Facebook allow you to list your business locally, so take advantage of it.
Have giveaways, coupons and promote interesting content that will be liked, shared and linked to on social media. Google is now looking at social signals to help to rank websites.
5. Use Video
How many times have you searched for something on Google only to see a video pop up in the top ten rankings? Videos should always be a part of any small business digital strategy since it can give your business a huge boost.
The best thing about it is that many of your competitors will not be using it. Video is still one of the most underused forms of search engine optimization tactics around and yet it is one of the most powerful.
Create a video about your menu, your vibe and your staff. Film people ordering and dining in your restaurant. Get them to consent to be in your video and upload it to YouTube. You don't need fancy equipment, most cell phones have good enough video and sound quality these days.
Final Thoughts on SEO for Restaurants
If you are searching for a way to promote your restaurant. You need to know as much as possible about digital marketing for restaurants.
Once you optimize your content, get your business listed and reviewed you are well on your way to getting yourself noticed.
Leverage the power of social media and use videos for search engine optimization. If you would like more information about search engine optimization for your restaurant, please visit more of our blog.
Entrepreneurship is certainly not an easy task. It may look sparkly and shiny from far away, but it takes a lot of learning before you finally make it. Many of our clients are startups and there are several check boxes that many entrepreneurs miss in our experience.
Before you officially begin your business, you need to create a picture of the entire process and find likeminded individuals who can provide a sounding board for you. When you work in a vacuum, you are bound to make mistakes. Your best decisions will come after you collaborate with those who have been in your position. There will be pressures and tensions that comes with starting a new business and you'll need a shoulder to cry on or someone to give you a needed high five!
Prepare a Business Plan
A business plan is extremely important for all kinds of businesses, especially for a startup business. It will help you stick to the plan or raise capital for your startup when you present the plan to potential investors, if that is your goal.
Legal Forms of Business
There are three major legal forms of business:
Required Business Licenses, Special Insurance, and Permits
You need to be sure if your business will require any special permits. For example, if you're providing a service for a client, you may need errors and omissions insurance (E&O). This is a type of professional liability insurance that protects companies and their workers or individuals against claims made by clients for inadequate work or negligent actions. Similarly, there are many other licenses and permits that may or may not apply to your business. You need to make sure that you acquire all of those.
AND all of that is before we even get to how to market your business (which is where we come in).