Digital Marketing for Restaurants: 5 Strategic Tips to Boost Your Awareness. In order for your restaurant to succeed, you need to have a marketing plan that includes digital. Follow these tips for restaurants tips for more awareness!
Do you own a local restaurant?
Are you struggling to find ways to promote it locally? There are several ways in which you can use digital marketing tactics, including local SEO to get your restaurant in front of the right people who will become potential visitors.
Statistics show that 4 in 5 people conduct local searches on search engines. This means that local SEO is very effective.
So how do you make use of digital marketing including local SEO? Here are 5 tips that will show you how to use SEO for restaurants to make your restaurant more visible.
1. Optimize Your Website Content
Content is king on the internet and the best way to be found is to make sure that you use relevant keywords in the content of your website. Find a way to include the type of restaurant and the location in your content.
For example, a good keyword for a seafood restaurant in Media is, "seafood restaurants in Media" notice that the location is a part of the keyword.
The more you can include the location of your restaurant in general website content and in blog posts the better. Just make sure you do not overstuff keywords.
2. Get Your Business Listed on Google My Business
When your business is listed on Google My Business it is likely to show up when people search for restaurants in your area. It will also show your hours of operation, exact address if you have shared this information. Google My Business also allow customers to make a reservation or place an order.
Being connected in this way helps you to catch customers when they are in the moment and ready to take action.
3. Online Reviews
Reviews are a crucial part of your digital footprint. Get your customers to review you on Google, Yelp, and Facebook. Positive online reviews have a direct relationship to how high Google will rank you.
It really isn't hard to get people to do reviews. Most of the times all you have to do is ask. If you are providing amazing service and a customer keeps coming back. Ask these loyal customers to review your business.
4. Leverage the Power of Social Media
Whenever possible you should have the address, contact, and links to your website attached to your social media profiles. Social media sites like Facebook allow you to list your business locally, so take advantage of it.
Have giveaways, coupons and promote interesting content that will be liked, shared and linked to on social media. Google is now looking at social signals to help to rank websites.
5. Use Video
How many times have you searched for something on Google only to see a video pop up in the top ten rankings? Videos should always be a part of any small business digital strategy since it can give your business a huge boost.
The best thing about it is that many of your competitors will not be using it. Video is still one of the most underused forms of search engine optimization tactics around and yet it is one of the most powerful.
Create a video about your menu, your vibe and your staff. Film people ordering and dining in your restaurant. Get them to consent to be in your video and upload it to YouTube. You don't need fancy equipment, most cell phones have good enough video and sound quality these days.
Final Thoughts on SEO for Restaurants
If you are searching for a way to promote your restaurant. You need to know as much as possible about digital marketing for restaurants.
Once you optimize your content, get your business listed and reviewed you are well on your way to getting yourself noticed.
Leverage the power of social media and use videos for search engine optimization. If you would like more information about search engine optimization for your restaurant, please visit more of our blog.
Entrepreneurship is certainly not an easy task. It may look sparkly and shiny from far away, but it takes a lot of learning before you finally make it. Many of our clients are startups and there are several check boxes that many entrepreneurs miss in our experience.
Before you officially begin your business, you need to create a picture of the entire process and find likeminded individuals who can provide a sounding board for you. When you work in a vacuum, you are bound to make mistakes. Your best decisions will come after you collaborate with those who have been in your position. There will be pressures and tensions that comes with starting a new business and you'll need a shoulder to cry on or someone to give you a needed high five!
Prepare a Business Plan
A business plan is extremely important for all kinds of businesses, especially for a startup business. It will help you stick to the plan or raise capital for your startup when you present the plan to potential investors, if that is your goal.
Legal Forms of Business
There are three major legal forms of business:
Required Business Licenses, Special Insurance, and Permits
You need to be sure if your business will require any special permits. For example, if you're providing a service for a client, you may need errors and omissions insurance (E&O). This is a type of professional liability insurance that protects companies and their workers or individuals against claims made by clients for inadequate work or negligent actions. Similarly, there are many other licenses and permits that may or may not apply to your business. You need to make sure that you acquire all of those.
AND all of that is before we even get to how to market your business (which is where we come in).
If you own a business with a small service range, you should focus heavily on local SEO. Click here to get 4 Local SEO tools that will help your business grow.
Owning a small business can be tough, especially in this day and age when most people's first reaction is to trust the larger companies that they've heard of before. For the small business owner, the question is always going to be how to attract customers. How do you get your name out there so the customers start coming to you?
The answer is local SEO tools. SEO stands for Search Engine Optimization, and helps you rank higher up on various search engines when the right keywords are searched. With that in mind, there are a lot of SEO tools out there, so we'll just show you some of the best ones.
Moz Local is a nifty little tool when it comes to SEO. It tracks citations, noting how many times it appears in various publications. From there, it can help you analyze those citations to see if your contact information is correct.
It can also delete duplicate files that are floating around the web. Duplicate files tend to hurt SEO rankings, so it's best to get rid of them.
This is what helps to make Moz Local so useful. Tracking these listings, as well as analyzing your revenue over a certain period of time can help Moz Local figure out whether your advertising strategy is working.
Bright Local is a bit like Moz Local but can do a lot of other things, too. While Bright Local can help to track SEO citations, it can also help you build them across thousands of sites. You'll probably have to pay extra for that, though.
You can look more closely at search engines and see how many results your business is getting, and what keywords they're most often coming from.
It will even monitor review sites to help you figure out what customers currently think of your business, and how to improve the customer experience.
Equally as important as citations are back-links. Unlike citations, back-links are clickable words or phrases that take the reader to your website, instead of just telling them where to find it.
Ahrefs helps to track back-links that go to your site and where they show up. Quantity isn't necessarily better in this case. If you have a lot of back-links, but they're all on untrustworthy websites, you won't show up on search engine rankings. Meanwhile, if you only have a few links, but they come from a known and reputable site, you'll probably show up higher-ranked on search engines.
Google Analytics is one of the most well-known local SEO tools out there, and for good reason. Unlike the other services on this list, Google Analytics is totally free.
This service is a great way to track marketing and answer questions like 'where is most of my revenue coming from?' It can also help you shape your content to better appeal to potential clients.
Local SEO Tools
SEO is a great way to advertise in the modern world, and various tech companies and businesses have designed tools to help. Above we've mentioned just a few useful ones. There are a lot of other local SEO tools and services out there, so feel free to shop around and find what fits you best.
If you want to know more about SEO marketing and other types of online marketing, feel free to visit our site. We can show you 5 SEO solutions that are really easy to make work. We can also teach you a bit about how to not discriminate when advertising.