How does social media act as a business development tool? Follow this advice so you can use social media to your advantage.
Social media is more than just selfies, cat pictures and fun quizzes.
For business owners, it's also a powerful business development tool that can help you generate leads and build a brand community. Still not convinced? Today we're discussing how social media can help you grow your small business.
Ready to learn more? Let's go!
1. Find Your People
The coolest thing about social media for business development is the invaluable way it allows you to see who is checking out your products, services, and brand.
Not only can you get an idea of what type of audience is following you, you can also learn their reactions.
There are many valuable tools available to business owners who want to use social media to find and monitor their target audience. Don't miss out on these tips to help you optimize your strategy.
Social media also makes it easier for business to connect with other businesses. This has allowed for the creation of business pods. These are business owners who target the same market but sell different products and support one another.
3. Get Positive Reviews
It can be tough to effectively manage what other people say about your brand. By soliciting positive reviews on social media, you can give your company a business development boost.
The good news? It's relatively easy to do.
Reach out to your best customers and ask them to like and review your social site. You'll see positive reviews popping up in no time.
4. Brand Effectively
Putting your unique voice out to the world is a great way to brand your business. However, you really must put thought into what you share.
It's important your brand's personality shine through. It's also vital that your social media content strategy reflects the needs of your target market.
Social schedulers can be a time management asset throughout this process.
5. Go Viral
If you want to resonate with the widest audience possible it's important to produce content that has the potential to go viral. This is easier said than done.
There are three important steps to creating a viral post:
Appeal to Emotions
If you know your audience as well as you should, this can be relatively easy. Find a subject matter that will pull on their heartstrings, and create away.
Learn as Much as You Can about Your Audience
Apply what you've learned in previous steps to create compelling content they want to digest.
Create Quality Content
Create interesting and informative content that answers important questions for your audience.
When your content goes viral, you've reached social media guru status! The business will follow.
More Than Media:
It's Business Development!
Social media is an important business development tool for any small business.
But if you don't pick up on the hot new social media trends, you may be left in the dust of your competitors!
Don't miss out on the awesome lead generating capacity of social media because you are selfie-averse. Jump into using social for your business, and watch your clientele grow today.
For more information like this, check out our blog today!
To boost sales and get your products in the hands of more clients, you have to know how to reach new customers. Here's a guide on bringing in a new audience.
The average business spends nearly 40% of their marketing budget on customer acquisition.
Retaining old customers is substantially less costly than acquiring new ones. But growing your business doesn't need to be so difficult. There are many digital marketing strategies you can use to accomplish your goals.
Let's look at some tips on how to reach new customers in the digital age!
Optimize Your Website
Over 50% of visitors will ditch your website in less than 15 seconds. Your site needs to be user-friendly and engaging if you want them to stick around.
To increase your conversions, make sure your site is easy to navigate. Include call-to-action (CTA) buttons that grab people's attention.
It's also important to keep in mind that more than half of all online traffic now comes from mobile devices. Take advantage of responsive web design, which automatically adapts each page to the visitor's screen size.
Improve Your Local SEO
Without a strong local SEO strategy, you'll lose clients to other local businesses.
One of the first steps you should take to boost your local SEO is to claim your Google My Business listing. Following this, claim your listing on other directories like Foursquare and Yelp. Confirm that sure your citations are consistent, as this is one of the top local ranking factors.
Once you're listed on these directories, you need to accumulate positive online reviews. Nowadays, 4 out of 5 consumers use the internet to conduct research before making a purchase. So a lack of good online reviews harms both the visibility and credibility of your business.
Utilize Your Blog More Effectively
Conduct keyword research to pinpoint long-tail keywords your potential clients use to find info. Next, produce blog content based on these keywords. Make sure to include the keywords your titles, subheadings, and content.
Also, use internal links within your blog posts. This makes it easier for visitors to find other relevant content on your website.
Use Social Media Efficiently
As of 2017, 81% of Americans have at least one social media profile. So learning how to reach new customers via social media is critical to building a successful business.
Consider the best time to post on each platform. The optimal time to send out a tweet is at 6 PM on a Wednesday. Meanwhile, you can maximize your Facebook shares by making a post on a Thursday or Friday between 1 PM and 3 PM.
The frequency of your social media posts should vary based on the platform too.
Final Thoughts on How to Reach New Customers
The four tips listed above should help you reel in new customers.
It's important to note that mobile-friendly websites rank higher in mobile search engine results. Therefore, adopting responsive web design is a smart move for your business.
Also, make sure you verify your Google My Business listing. It usually takes anywhere from 1 to 2 weeks to receive the postcard from Google.
Are you ready to grow your business? If so, reach out to us to get your free site audit!
In 2018, a majority of people read online reviews before they hire a service or buy from a company. That's why it's so important to get great reviews. Here's how.
Everyone knows online reviews are important. But did you know 90% of customers use them to influence their buying decisions?
Clients constantly ask us what they can do to improve their review ratings. Most think they need to limit negative reviews. Yes, this is important, but you can't 100% prevent them. No matter what you do, there will inevitably be a few unhappy customers.
There are ways to keep bad reviews to a minimum. But one of the most important parts of reputation management is maximizing your positive reviews. After all, two bad reviews mean little if you have thirty great reviews.
As crucial as they are, positive online reviews can be difficult to come by. How do you get your customers to spend their precious time writing a review?
How to Get Great Reviews Online
Our pros have built a quick guide to help any business get more great reviews:
Set up Profiles on Many Review Sites
Different customers prefer different review sites. Few customers will sign up for a new site just to write a review. Your objective is to have a profile on sites your customers already use.
You probably know all the big ones - Google, Yelp, Facebook, AngiesList, etc. But look for industry-specific ones too, like law firm directories or doctor-rating sites.
Make Sure Customers Leave Happy
This sounds like an obvious one, but it's constantly overlooked. If a customer is unhappy, take the time to settle things with them (if possible) before they leave a review.
Train your staff to make this a priority. If there isn't a manager available at the time, tell staff to alert the manager if there is an issue. The manager should contact the customer as soon as possible.
Publicize Your Review Profiles on Social Media
Sometimes a happy customer just needs a reminder. Incorporate your review-gathering efforts into your social media marketing.
All it takes is a post every once in a while, inviting customers to leave a review. You could even post great reviews to thank the customers who left them, and link to the review page.
Respond to All Reviews
When you're responding to an online review (positive or negative), you're not just talking to the customer. Everyone who goes to your reviews page will read it.
The fastest way to get people to stop leaving reviews is to make them think you won't pay attention to it. If you respond to every review, it shows customers you care and encourages them to share their thoughts.
Offer Indirect Incentives for Reviews (Carefully)
Review incentives are tricky business. If you go too far and only reward great reviews, you'll be in hot water. It's against most sites' terms of services, and there are even laws about review incentives.
Instead, try doing a giveaway each month. Put the names of all the month's reviewers in a bowl and pick one to win a prize.
Some companies choose to incentivize their employees as well, offering bonuses if a certain number of reviews are posted. But only do this if you can trust your employees not to post false reviews.
Invite Customers to Review You and Make it Convenient
Start instructing your staff to send follow-up emails to happy customers and include links to your review pages. It's a good idea to include several of them, so customers can use the ones they prefer.
Just be careful not to pressure customers too much and to use the right wording. Ask for honest feedback - not a "positive review." This could be seen as coercion.
Set Your Sites on Five Stars
Now that you have plenty of tools in your toolbox get to work and round up those reviews! If you want more hands-on help, contact our digital marketing experts.