Email drip campaigns can be one of the best ways to increase sales and customer loyalty. These five email campaign ideas will help you get started growing your business fast!
When it comes to business marketing, there's one trend every company should get behind: As of 2017, 48% of U.S. companies planned to increase their email marketing spending.
That's right - email is alive and well. And email drip campaigns are tremendous for improving sales and enhancing customer loyalty. But where do you start?
Here are five email campaign ideas that will help you grow your business fast!
What is an Email Drip Campaign?
An email drip campaign is a series of automated emails that are sent based on previous actions of a fan or on a specific timeline.
The beauty of these campaigns is you don't have to manually write and send out each individual email. You send it to a list at a time and date you see fit.
Why this is important is it keeps your business and brand at the forefront of your audience's minds. By continuously and consistently sending an email every few days to their inbox, customers get that little hit, a reminder that you're here, giving value.
With that said, you need prompts to action so that you can get people on your email drip campaign. These tactics should do the trick!
1. Online Courses Through Email
Don't make the mistake of neglecting your email drip campaigns. They need the utmost attention if you want to be successful with your business.
The first email campaign idea is to offer an online course, but send it to subscribers in the form of an email. This is a solid strategy because you basically get permission from the person to send them a string of emails. For a set amount of time, you get to be in their ears - er, inbox - consistently and constantly.
This consistent "drip" into their email keeps you at the forefront of their minds, which will help with sales in the long run.
With email courses, you can focus on a specific subject, providing tons of value to your subscribers, and turn them into optimized warm leads.
2. Curate Awesome Content in Your Welcome Email
The welcome email is the most important part of your drip autoresponder. This vital introduction sets the tone for all other emails you send during the campaign as well as after. So you have to give the right impression.
This means not using your welcome email as a landing page for your flagship product or service. Instead, take this opportunity to provide your new email relation with incredible value.
Give them a curated bundle of your previous free content, simply by writing an eye-catching intro and linking your best stuff.
3. Match Your Email Campaign with a Holiday
'Tis the season to incorporate holidays into your email drip campaign.
If you don't want to be subtle and ask for the sale on the outset, taking advantage of Christmas, Easter, Halloween, and other events are your ticket. Feature the amazing benefits of your products or services, tie them in with a holiday, be aggressive with your sales approach.
This will increase your conversion rate.
4. Have a Slick Cart Abandonment Email
Sometimes, people stop shopping...in the middle of shopping.
Gently nudge them back into buying mode with a reminder email. Not only encourage them to revisit the item but also offer discounts on those items when there's a "sticking point."
Keep the tone light and helpful, asking what more you can do to assist them in their online buying experience. This will establish trust and get you in their good graces (as well as their credit cards).
5. Include a "Workshop" and Other Useful Leads
Engagement is key if you want to develop email subscribers through your drip campaign.
Use drip emails as reminders for free incentives, such as workshops or an exclusive video. Tone is big here, as you want to convey the excitement of the event. Then, when you have them on the edge of their seat, anticipating your free value, you can include your sales pitch within the content.
Of course, keep subscribers in the loop when new product launches or company community events occur to engage them as "part of the group."
Use These Email Campaign Ideas to Up Your Marketing Game
Your main goal as a business is to create as many loyal fans as possible. The best way to do this in 2018 is by using these email campaign ideas, implementing them into your marketing strategy. When the emails get sent out, you can rest assured that there will be a response you're going to like.
If you're looking for more assistance with your digital marketing, look no further: Check out our Digital Starter Kit.
Learn how Instagram Stories can differentiate your small business from the crowd
If you’re already using Instagram to connect with your followers, it’s time to get familiar with the Instagram Stories feature to level up. Stories bring a bit of Snapchat-esque functionality to Instagram—photos and videos you upload there will disappear after 24 hours. This makes timing very important, and changes the way you would normally structure your posts.
To use Stories, just click on “Your Story” at the bottom right of the screen when you go to add a photo or video.
Here are a few tips to get rolling with Instagram Stories to help build your brand and engage with your followers.
Instagram Stories are a powerful tool for you to form a closer connection with your audience and get your message across in a more intimate, informal way. Build your next Instagram campaign around Stories, and watch your engagement grow organically.
Reach out today for a free consultation to learn more about how you can amp up your social media marketing.
Have you made the most out of your Google business profile? Learn how important local listings can be, and exactly how you can optimize it for more traffic.
According to Google, it bases local results on distance, prominence, and relevance.
This is where your Google Business profile comes in handy.
Typically, local search results are great. But, your Google My Business (GMB) profile is more prominent. This is why it's increasingly important to optimize your GMB listing to make the most out of it.
Using GMB is a location-based strategy that yields long-term local SEO benefits. With local searches, map results usually come first. According to experts, first search results usually pulls in over 30 percent of all traffic.
Let's explore more on how you can capitalize on your GMB profiles.
Improve Your Information
You're already using GMB, but you can't find your business with relevant searches in your area. This means something is wrong, and incomplete data is usually the main culprit.
First, you want to ensure your data is up to date. This way, you'll boost your ranking and presence on Google Search and Maps. Be sure you have entered all the information GMB needs.
This allows customers to know what you do, where you are, and your hours of operation. Business category, phone number, business description, and physical address are some of the essential details.
Keep your Google business hours accurate during special events and holidays. This helps customers to be certain that you'll be open when they come to your location. Also, remember to verify your information to increase your chances of appearing on Google Maps and Search.
Most customers rely on reviews to make purchasing decisions. Studies have also shown that up to 84 percent of consumers trust online reviews as much as friends.
For that reason, the way you handle your GMB reviews really matters. Like any business, you can't expect to get positive reviews all through.
Negative reviews can also offer a great opportunity to learn your mistakes and improve customer service. Responding to each review means you value your customers. Make sure each response is personalized to cultivate better relationships.
Positive reviews are what all businesses want. You can boost them through quality customer service. Also, always encourage your customers to leave feedback.
Photos are powerful visual elements in the online marketing sphere. Your Google Business profile is no exception.
Take quality photos of your goods and services and add them to your listings. This works great for restaurants and hotels. Great photos are a way of telling a story about your business and services.
You can also encourage your customers to take and share photos when leaving reviews. Ideally, photos show potential customers that your business offers what they're searching for.
Google Business Profile - Final Thoughts
Google Maps optimization and listings are essential for businesses that want to attract local customers. With this tips, it's possible to make the most out of your GMP profile and increase your business traffic.