If high gear is not an option at least get your social presence out of neutral
We’ll share a top reason with you, but first we’ll share some recent social media statistics that are pretty compelling.
You’ll see blog posts about the top 5 reasons this or the nine most important that but we try and keep it simple so let’s break down one crucial idea at a time. Let’s start with legitimization.
Legitimacy is a pretty simple concept. You are conspicuous by your absence. A weak or non-existent social footprint is a page from the business prevention unit!
As you know, potential customers start their search for products or services online. When a user has choices and is doing research, they will question why your law firm’s last post was in 2016 or why your content is the same as 50 other real estate agents who are using the same content generating engine. Sharing information that is timely and relevant on a regular basis separates you from your competition AND legitimizes your brand.
People spend money with companies they can trust. Social media is an effective way to ensure that prospects and current clients understand the core message your business is trying to convey, and they can see how others view your company through testimonials or reviews. Don’t forget, your competitors are using social media and playing catch up costs time and money.
Digital ads, postcards, and even billboards. These are all essential tools and hey if they are working and you have a return on your investment keep spending!
Social media can complement your other campaigns and stretch your budget even further to build your brand or drive new, desired traffic to your site or an offer. Also, some of the best content that you can have will be from your customers. Facebook reviews or shared testimonials on Twitter can go a long way toward brand building and legitimacy.
Stan is a fan of Daddy's Home 2 and a digital marketing wiz (in that order).