Amazon to challenge Google and Facebook in Digital Advertising
Digital advertising has been a $209 billion business globally in 2017 and is expected to increase 13 percent in 2018 (Magna Global). In the US, it’s estimated that Google and Facebook currently control 70 percent of the entire digital advertising market with Amazon presently estimated to be the fifth largest digital advertiser with 2 percent of the market according to analysts at Pivotal. If dominating the retail market wasn’t enough; Amazon is looking to gain ground and compete with Google and Facebook in digital advertising. They plan to do this by focusing on ad opportunities on Amazon’s e-commerce search and video products.
What does this mean for the inventory advertisers can find the actual ads Amazon may be able to deliver?
Amazon's enhanced focus on digital advertising is excellent news for advertisers and digital agencies but not so good for Google and Facebook.
Due to their e-commerce dominance, technology, and brand, Amazon can begin to challenge Google and Facebook. This will not only introduce new technology but lower prices and demand more transparency in digital advertising.