Amazon to challenge Google and Facebook in Digital Advertising
Digital advertising has been a $209 billion business globally in 2017 and is expected to increase 13 percent in 2018 (Magna Global). In the US, it’s estimated that Google and Facebook currently control 70 percent of the entire digital advertising market with Amazon presently estimated to be the fifth largest digital advertiser with 2 percent of the market according to analysts at Pivotal. If dominating the retail market wasn’t enough; Amazon is looking to gain ground and compete with Google and Facebook in digital advertising. They plan to do this by focusing on ad opportunities on Amazon’s e-commerce search and video products.
What does this mean for the inventory advertisers can find the actual ads Amazon may be able to deliver?
Amazon's enhanced focus on digital advertising is excellent news for advertisers and digital agencies but not so good for Google and Facebook.
Due to their e-commerce dominance, technology, and brand, Amazon can begin to challenge Google and Facebook. This will not only introduce new technology but lower prices and demand more transparency in digital advertising.
Google Launches Google Customer Match
Google just announced that they are providing digital marketers the ability to target audiences based on their phone numbers and mailing addresses. This is a big deal because it will allow for a higher audience match rate within an already best in class customer matching advertising platform. A higher match rate will reduce wasted spend and provide more flexibility with paid search budgets. As realtors, you can target and re-market an entire set of customers and prospects just like you would with Direct Mail or a follow-up phone call.
Before this latest announcement, the most granular targeting took place with anonymized e-mail addresses. This type of targeting is called Google Customer Match. E-mail addresses tend to be much less reliable than phone numbers and addresses because people have multiple e-mail addresses and not every e-mail address can be matched within Google’s network.
Get excited because now you will be able to use your e-mail marketing lists, direct mail lists, text messaging lists, form fill data and target them directly online. Reduce the wasted spend and start leveraging all of your data!
Arjun dreams of attribution models and wRC+. He is a digital marketing analytics whiz and you can follow his musings at @iamarjunkumble.
Animated marketing videos are changing how companies reach out to their consumers.
They're more than entertainment. They're marketing tools your company could have ignored. You shouldn't because marketing videos are becoming a necessity for survival.
Conversion rates go up by 80% when your landing page has a video. 90% of consumers state that videos helped them make purchasing decisions. Finally, 64% of consumers have a higher chance of buying something if they've seen a video about the product.
You're already lagging behind the competition if you're website doesn't feature marketing videos.
Wait, Why Animated Videos?
Animated videos consume fewer resources than live-action videos, but they can still deliver a powerful effect on your audience. They're also more flexible when it comes to expressing your company's vision and mission.
You can also use animation regardless of your company's themes and target audience. There's a misconception that cartoons only cater to kids, but that's not true. You can use cartoon animation to break down complex ideas and tutorials for adults in ways a live-action video cannot do.
Every online business needs a concise marketing strategy. This means you can't settle for any random form of animated video to market your brand. There are multiple kinds and choosing the right one can set the tone for your marketing scheme.
What Kind of Animated Videos?
There are three main kinds of animated videos:
Whiteboard animations are increasing in popularity. They're slick, stylistic, and entertaining to watch. They also have the advantage of catering to both formal and informal crowds.
Animated slides can appear boring to some, but for a formal business video, this is the one you'll want to choose. It doesn't waste time and aims straight for the point.
Elaborate cartoons are more expensive and time consuming to make. Although they need more resources, they can reach out to a wider audience.
Keep It Short and Simple
The average length of an online video is 4.4 minutes. The average length of an online video ad is 0.4 minutes.
This is because the average attention span for videos is relatively short. If your video is too long, then no one will stick around to finish it.
30 seconds or less is okay, though, and you'll discover that it's more than enough to deliver your message. A picture is worth a thousand words, and now you've got half a minute of moving images.
Shorter animated marketing videos also hook in viewers better than long ones. The viewer gets all the information they need in quick bursts without lulls of fluff.
Make Your First Animated Marketing Videos Today
Don't wait until customers get tired of reading marketing blogs. Boost conversions for your online business by unleashing the power of animated marketing videos.
Still not sure which type of marketing video caters to your customers? Not sure where to begin when it comes to animation or video production?
We've got you covered.
We can help devise a proper strategy for your business and audit your site's performance. From there we can get you on the right track to making you videos that represent your company and connect with your target audience.
Feel free to contact us anytime for inquiries or to start diving into a digital marketing plan.