Learn how Instagram Stories can differentiate your small business from the crowd
If you’re already using Instagram to connect with your followers, it’s time to get familiar with the Instagram Stories feature to level up. Stories bring a bit of Snapchat-esque functionality to Instagram—photos and videos you upload there will disappear after 24 hours. This makes timing very important, and changes the way you would normally structure your posts.
To use Stories, just click on “Your Story” at the bottom right of the screen when you go to add a photo or video.
Here are a few tips to get rolling with Instagram Stories to help build your brand and engage with your followers.
Instagram Stories are a powerful tool for you to form a closer connection with your audience and get your message across in a more intimate, informal way. Build your next Instagram campaign around Stories, and watch your engagement grow organically.
Reach out today for a free consultation to learn more about how you can amp up your social media marketing.
Have you made the most out of your Google business profile? Learn how important local listings can be, and exactly how you can optimize it for more traffic.
According to Google, it bases local results on distance, prominence, and relevance.
This is where your Google Business profile comes in handy.
Typically, local search results are great. But, your Google My Business (GMB) profile is more prominent. This is why it's increasingly important to optimize your GMB listing to make the most out of it.
Using GMB is a location-based strategy that yields long-term local SEO benefits. With local searches, map results usually come first. According to experts, first search results usually pulls in over 30 percent of all traffic.
Let's explore more on how you can capitalize on your GMB profiles.
Improve Your Information
You're already using GMB, but you can't find your business with relevant searches in your area. This means something is wrong, and incomplete data is usually the main culprit.
First, you want to ensure your data is up to date. This way, you'll boost your ranking and presence on Google Search and Maps. Be sure you have entered all the information GMB needs.
This allows customers to know what you do, where you are, and your hours of operation. Business category, phone number, business description, and physical address are some of the essential details.
Keep your Google business hours accurate during special events and holidays. This helps customers to be certain that you'll be open when they come to your location. Also, remember to verify your information to increase your chances of appearing on Google Maps and Search.
Most customers rely on reviews to make purchasing decisions. Studies have also shown that up to 84 percent of consumers trust online reviews as much as friends.
For that reason, the way you handle your GMB reviews really matters. Like any business, you can't expect to get positive reviews all through.
Negative reviews can also offer a great opportunity to learn your mistakes and improve customer service. Responding to each review means you value your customers. Make sure each response is personalized to cultivate better relationships.
Positive reviews are what all businesses want. You can boost them through quality customer service. Also, always encourage your customers to leave feedback.
Photos are powerful visual elements in the online marketing sphere. Your Google Business profile is no exception.
Take quality photos of your goods and services and add them to your listings. This works great for restaurants and hotels. Great photos are a way of telling a story about your business and services.
You can also encourage your customers to take and share photos when leaving reviews. Ideally, photos show potential customers that your business offers what they're searching for.
Google Business Profile - Final Thoughts
Google Maps optimization and listings are essential for businesses that want to attract local customers. With this tips, it's possible to make the most out of your GMP profile and increase your business traffic.
The best content marketing strategy can only go as far as a content amplification strategy will take it.
Let’s say that you write a blog post and post it to your content management system (CMS) or the backend of your website. It will get clicks for a few days, and the traffic will peter out, at which point the post has run the course for its usefulness, right? Wrong. We’re going to show you several strategies to keep that blog post alive and providing value to your organization way beyond the date that you posted it by using a simple multiple-channel strategy that we call “content amplification.”
1. Step One: Post Your Content Across Multiple Channels When You First Post
You always want to give your audience several options for how they want to interact with your content. Some readers devote time during their work day to catch up on their network’s LinkedIn posts. Others may prefer content in a skimmable newsletter as they read their emails on the train home. Some users may refuse to interact with anything work-related on their Facebook page, while others are happy to click through to a business tips post during their Facebook time. The types of content you are offering and your audience will determine which social streams you use to disseminate your content, and you will likely need to do some experimenting to see which channels are worth your time to maintain.
When you finish your blog post or company video, post it to all of your channels at first. Keep in mind, this doesn’t mean they should be sent to all channels at the exact same time in a single blast—some readers think that LinkedIn articles are fair game during the workday, while others may save their Twitter feeds for their commute or evening hours. Whatever you do, don’t assume that you need to keep your posting to a single channel, even if there is overlap in your audience. Think of it as simply providing more opportunities to interact with your content.
2. Step Two: Schedule Out Recurring Posts Right Away
Don’t think that you’re only allowed to tweet each blog post once, ever. When you blast your first posting, use a social media management tool such as Hootsuite or Buffer to schedule repostings right away. Some folks use a front-loaded strategy of scheduling a post to go out three times in the first week, once a week for the first month, and then bimonthly going forward. If that seems too highly saturated to you, keep in mind that not every one of your audience members are reading every one of your posts each time they go out. Schedule repostings to go out at different times of day, which will allow your post to capture different segments of your audience depending on their different browsing habits.
3. Step Three: Repurpose Your Content into Different Mediums
If you’ve created a blog post, can you turn that content into a Q&A video with members of your team? Newsletters are another great way to repurpose blog post content—create a simple campaign that aggregates your recent blog posts into a scannable email to keep your organization top-of-mind by inserting yourself into your reader’s workflow. You can also aggregate several posts with related topics into a masterpost of tips, an email campaign, or an e-book. Don’t be afraid to jump off the screen, either. Would any of your content make a good talk at a networking panel discussion or event?
To get the most out of your time creating content, follow this three-step strategy: post across all channels at first, schedule repostings right away, and recycle your content into other mediums for maximum impact and return on investment.
Interested in learning how you can get the most out of your content strategy? Be sure to reach out today for a free consultation.