Email drip campaigns can be one of the best ways to increase sales and customer loyalty. These five email campaign ideas will help you get started growing your business fast!
When it comes to business marketing, there's one trend every company should get behind: As of 2017, 48% of U.S. companies planned to increase their email marketing spending.
That's right - email is alive and well. And email drip campaigns are tremendous for improving sales and enhancing customer loyalty. But where do you start?
Here are five email campaign ideas that will help you grow your business fast!
What is an Email Drip Campaign?
An email drip campaign is a series of automated emails that are sent based on previous actions of a fan or on a specific timeline.
The beauty of these campaigns is you don't have to manually write and send out each individual email. You send it to a list at a time and date you see fit.
Why this is important is it keeps your business and brand at the forefront of your audience's minds. By continuously and consistently sending an email every few days to their inbox, customers get that little hit, a reminder that you're here, giving value.
With that said, you need prompts to action so that you can get people on your email drip campaign. These tactics should do the trick!
1. Online Courses Through Email
Don't make the mistake of neglecting your email drip campaigns. They need the utmost attention if you want to be successful with your business.
The first email campaign idea is to offer an online course, but send it to subscribers in the form of an email. This is a solid strategy because you basically get permission from the person to send them a string of emails. For a set amount of time, you get to be in their ears - er, inbox - consistently and constantly.
This consistent "drip" into their email keeps you at the forefront of their minds, which will help with sales in the long run.
With email courses, you can focus on a specific subject, providing tons of value to your subscribers, and turn them into optimized warm leads.
2. Curate Awesome Content in Your Welcome Email
The welcome email is the most important part of your drip autoresponder. This vital introduction sets the tone for all other emails you send during the campaign as well as after. So you have to give the right impression.
This means not using your welcome email as a landing page for your flagship product or service. Instead, take this opportunity to provide your new email relation with incredible value.
Give them a curated bundle of your previous free content, simply by writing an eye-catching intro and linking your best stuff.
3. Match Your Email Campaign with a Holiday
'Tis the season to incorporate holidays into your email drip campaign.
If you don't want to be subtle and ask for the sale on the outset, taking advantage of Christmas, Easter, Halloween, and other events are your ticket. Feature the amazing benefits of your products or services, tie them in with a holiday, be aggressive with your sales approach.
This will increase your conversion rate.
4. Have a Slick Cart Abandonment Email
Sometimes, people stop shopping...in the middle of shopping.
Gently nudge them back into buying mode with a reminder email. Not only encourage them to revisit the item but also offer discounts on those items when there's a "sticking point."
Keep the tone light and helpful, asking what more you can do to assist them in their online buying experience. This will establish trust and get you in their good graces (as well as their credit cards).
5. Include a "Workshop" and Other Useful Leads
Engagement is key if you want to develop email subscribers through your drip campaign.
Use drip emails as reminders for free incentives, such as workshops or an exclusive video. Tone is big here, as you want to convey the excitement of the event. Then, when you have them on the edge of their seat, anticipating your free value, you can include your sales pitch within the content.
Of course, keep subscribers in the loop when new product launches or company community events occur to engage them as "part of the group."
Use These Email Campaign Ideas to Up Your Marketing Game
Your main goal as a business is to create as many loyal fans as possible. The best way to do this in 2018 is by using these email campaign ideas, implementing them into your marketing strategy. When the emails get sent out, you can rest assured that there will be a response you're going to like.
If you're looking for more assistance with your digital marketing, look no further: Check out our Digital Starter Kit.
How can you measure the ROI for your digital marketing campaign? See if you're getting your money's worth from your campaign.
According to the Data and Marketing Association, 38% of marketers are increasing digital marketing budgets over the next two years.
A digital marketing campaign is a way to target people through the internet. Using a good online strategy can actually cost less than a direct marketing strategy as well as help your business continuously improve customer relationships. Additionally, it can still yield a good return on investment in the process.
But you need to be able to see how much it really impacts your business before you increase your own budget. Calculating your ROI can show you just that.
Read on to learn how:
What is ROI?
ROI stands for return on investment and its one of the ending point of a digital marketing campaign. This is where you can really see how much your strategies paid off. It will also help you start planning for your next campaign.
Measuring ROI should always be a step in your campaign as it can help you determine which strategies are profitable and which are not. It can also give you areas to improve it.
This practice is known to be difficult to measure as some of your data that you may be working with is qualitative. But we're here to debunk that idea as measuring ROI is actually a lot easier than you think!
What exactly you should measure
To start measuring how profitable your efforts have been, start by the pinpointing leads and conversions. A lead is a person who may become a customer later on in the marketing process. These are people who have shown interest in your content or ads.
A conversion is what you would call it when a lead responds to an ad or an email. This moves them along the marketing funnel and has a greater chance of becoming a customer.
You should also take a look at how much a total customer is worth and how much they cost. This way when you find your total number of conversions you can determine how much money you made your business.
For online ads your company placed, you'll want to see how many people actually clicked on your ad. This is called your click-through rate. Here you will see how effective your ad was at garnering attention for your digital marketing campaign. These could be ads on social media or on websites.
Next, you'll look at how many customers completed your call to action associated with the ad. This number would be the amount of conversions the ad yielded. Now take that number and divide it by the total number of clicks the ad received and you will get your conversation rate.
When you learn how many conversions there were multiply that number by the average revenue each customer creates. This number minus cost of ad per person would be your ROI.
Blog posts are also a great strategy for your marketing campaign. Similar to the ad, you'll want to see how many people clicked on your blog posts.
When those same leads follow through on your call to action at the end of the post they become leads. When those same leads start purchasing products or services they become customers.
Now you will take the revenue generated by the customers and subtract the costs to create the post and nurture the lead. This will be your ROI.
More Tips For Your Digital Marketing Campaign
Putting on a campaign like this takes time and hard work. You'll need to create content, strategy, and goals to measure it all on.
Coming up with a goal for your ROI is a good way to start seeing how effective your work is being. For more tips on how to execute a digital marketing campaign check out our blog.
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