If you own a business with a small service range, you should focus heavily on local SEO. Click here to get 4 Local SEO tools that will help your business grow.
Owning a small business can be tough, especially in this day and age when most people's first reaction is to trust the larger companies that they've heard of before. For the small business owner, the question is always going to be how to attract customers. How do you get your name out there so the customers start coming to you?
The answer is local SEO tools. SEO stands for Search Engine Optimization, and helps you rank higher up on various search engines when the right keywords are searched. With that in mind, there are a lot of SEO tools out there, so we'll just show you some of the best ones.
Moz Local is a nifty little tool when it comes to SEO. It tracks citations, noting how many times it appears in various publications. From there, it can help you analyze those citations to see if your contact information is correct.
It can also delete duplicate files that are floating around the web. Duplicate files tend to hurt SEO rankings, so it's best to get rid of them.
This is what helps to make Moz Local so useful. Tracking these listings, as well as analyzing your revenue over a certain period of time can help Moz Local figure out whether your advertising strategy is working.
Bright Local is a bit like Moz Local but can do a lot of other things, too. While Bright Local can help to track SEO citations, it can also help you build them across thousands of sites. You'll probably have to pay extra for that, though.
You can look more closely at search engines and see how many results your business is getting, and what keywords they're most often coming from.
It will even monitor review sites to help you figure out what customers currently think of your business, and how to improve the customer experience.
Equally as important as citations are back-links. Unlike citations, back-links are clickable words or phrases that take the reader to your website, instead of just telling them where to find it.
Ahrefs helps to track back-links that go to your site and where they show up. Quantity isn't necessarily better in this case. If you have a lot of back-links, but they're all on untrustworthy websites, you won't show up on search engine rankings. Meanwhile, if you only have a few links, but they come from a known and reputable site, you'll probably show up higher-ranked on search engines.
Google Analytics is one of the most well-known local SEO tools out there, and for good reason. Unlike the other services on this list, Google Analytics is totally free.
This service is a great way to track marketing and answer questions like 'where is most of my revenue coming from?' It can also help you shape your content to better appeal to potential clients.
Local SEO Tools
SEO is a great way to advertise in the modern world, and various tech companies and businesses have designed tools to help. Above we've mentioned just a few useful ones. There are a lot of other local SEO tools and services out there, so feel free to shop around and find what fits you best.
If you want to know more about SEO marketing and other types of online marketing, feel free to visit our site. We can show you 5 SEO solutions that are really easy to make work. We can also teach you a bit about how to not discriminate when advertising.
Local SEO - Your Small Business Needs It!
Local SEO gets confusing for most of us, which is why many businesses leave it in the hands of local SEO experts.
If your business relies on local traffic, local search optimization is vital to your success. Here are five ways local SEO services can help your company thrive.
1. Online Directories
Gone are the days of looking up local businesses in the Yellow Pages.
Even the way word-of-mouth recommendations spread has changed. Did you know that 88% of people trust online reviews as much as a personal recommendation?
This is one reason why it's vital to get your business listed in all the major online directories. This might include Yelp, Google+, Angie's List, and Citysearch.
2. Mobile Optimization
Here's another statistic to consider: 55% of mobile conversions occur in less than an hour!
This means you have a narrow window to make that sale at the time the customer is looking for your product or service. The question is: Will they find your local business when they search for it?
Local SEO experts will ensure that your business ranks high in search results. This greatly improves your chances of making conversions.
3. Schema Markup
If you've never heard of a schema markup, don't worry. It's one of the most closely guarded secrets in digital advertising.
In simple terms, schema markup is a specific tag attached to your business website's code. It might also include schema "snippets" like business hours or images. Each of these tags works to improve your site's local SEO.
Most business owners don't know how to add these tags themselves--if they even know the tags exist. This is where local SEO experts can give you a leg up on the competition.
4. Managing Reviews
How regularly do you read and respond to your reviews?
As we touched on earlier, your online reputation will make or break your business. Customers who see honest reviews about your product or service are much more likely to buy from you.
It takes a lot of effort to get reviews in the first place. It takes more time to respond to them across various sites where your business is listed. This is one more task best left to the experts.
5. Building Backlinks
A final way local SEO services can help you is by building backlinks.
As the name suggests, backlinks are links back to your business website from a different (reputable site). Google favors businesses that have built a good network of backlinks.
Every backlink you get is like a digital thumbs up. The more you have, the more Google will reward you with higher rankings.
Call the Local SEO Experts Today
As you can see, there's a lot that goes into local search optimization.
How does local SEO work? The good news is you don't have to spend your valuable time figuring it out.
By hiring local SEO experts to manage your online strategy, you'll have more time to do what you do best--run your business.
Click here to learn more about our services or request a free website audit.
Have you made the most out of your Google business profile? Learn how important local listings can be, and exactly how you can optimize it for more traffic.
According to Google, it bases local results on distance, prominence, and relevance.
This is where your Google Business profile comes in handy.
Typically, local search results are great. But, your Google My Business (GMB) profile is more prominent. This is why it's increasingly important to optimize your GMB listing to make the most out of it.
Using GMB is a location-based strategy that yields long-term local SEO benefits. With local searches, map results usually come first. According to experts, first search results usually pulls in over 30 percent of all traffic.
Let's explore more on how you can capitalize on your GMB profiles.
Improve Your Information
You're already using GMB, but you can't find your business with relevant searches in your area. This means something is wrong, and incomplete data is usually the main culprit.
First, you want to ensure your data is up to date. This way, you'll boost your ranking and presence on Google Search and Maps. Be sure you have entered all the information GMB needs.
This allows customers to know what you do, where you are, and your hours of operation. Business category, phone number, business description, and physical address are some of the essential details.
Keep your Google business hours accurate during special events and holidays. This helps customers to be certain that you'll be open when they come to your location. Also, remember to verify your information to increase your chances of appearing on Google Maps and Search.
Most customers rely on reviews to make purchasing decisions. Studies have also shown that up to 84 percent of consumers trust online reviews as much as friends.
For that reason, the way you handle your GMB reviews really matters. Like any business, you can't expect to get positive reviews all through.
Negative reviews can also offer a great opportunity to learn your mistakes and improve customer service. Responding to each review means you value your customers. Make sure each response is personalized to cultivate better relationships.
Positive reviews are what all businesses want. You can boost them through quality customer service. Also, always encourage your customers to leave feedback.
Photos are powerful visual elements in the online marketing sphere. Your Google Business profile is no exception.
Take quality photos of your goods and services and add them to your listings. This works great for restaurants and hotels. Great photos are a way of telling a story about your business and services.
You can also encourage your customers to take and share photos when leaving reviews. Ideally, photos show potential customers that your business offers what they're searching for.
Google Business Profile - Final Thoughts
Google Maps optimization and listings are essential for businesses that want to attract local customers. With this tips, it's possible to make the most out of your GMP profile and increase your business traffic.