Have you made the most out of your Google business profile? Learn how important local listings can be, and exactly how you can optimize it for more traffic.
According to Google, it bases local results on distance, prominence, and relevance.
This is where your Google Business profile comes in handy.
Typically, local search results are great. But, your Google My Business (GMB) profile is more prominent. This is why it's increasingly important to optimize your GMB listing to make the most out of it.
Using GMB is a location-based strategy that yields long-term local SEO benefits. With local searches, map results usually come first. According to experts, first search results usually pulls in over 30 percent of all traffic.
Let's explore more on how you can capitalize on your GMB profiles.
Improve Your Information
You're already using GMB, but you can't find your business with relevant searches in your area. This means something is wrong, and incomplete data is usually the main culprit.
First, you want to ensure your data is up to date. This way, you'll boost your ranking and presence on Google Search and Maps. Be sure you have entered all the information GMB needs.
This allows customers to know what you do, where you are, and your hours of operation. Business category, phone number, business description, and physical address are some of the essential details.
Keep your Google business hours accurate during special events and holidays. This helps customers to be certain that you'll be open when they come to your location. Also, remember to verify your information to increase your chances of appearing on Google Maps and Search.
Most customers rely on reviews to make purchasing decisions. Studies have also shown that up to 84 percent of consumers trust online reviews as much as friends.
For that reason, the way you handle your GMB reviews really matters. Like any business, you can't expect to get positive reviews all through.
Negative reviews can also offer a great opportunity to learn your mistakes and improve customer service. Responding to each review means you value your customers. Make sure each response is personalized to cultivate better relationships.
Positive reviews are what all businesses want. You can boost them through quality customer service. Also, always encourage your customers to leave feedback.
Photos are powerful visual elements in the online marketing sphere. Your Google Business profile is no exception.
Take quality photos of your goods and services and add them to your listings. This works great for restaurants and hotels. Great photos are a way of telling a story about your business and services.
You can also encourage your customers to take and share photos when leaving reviews. Ideally, photos show potential customers that your business offers what they're searching for.
Google Business Profile - Final Thoughts
Google Maps optimization and listings are essential for businesses that want to attract local customers. With this tips, it's possible to make the most out of your GMP profile and increase your business traffic.
In real estate, most customers will be local. It’s that simple. Without local SEO your prospects will have a difficult time finding you and they may work with your competitors. Find out more about what you can do to insulate yourself from the competition by expanding your digital footprint with local SEO.
Watch our video and find out more.
To boost sales and get your products in the hands of more clients, you have to know how to reach new customers. Here's a guide on bringing in a new audience.
The average business spends nearly 40% of their marketing budget on customer acquisition.
Retaining old customers is substantially less costly than acquiring new ones. But growing your business doesn't need to be so difficult. There are many digital marketing strategies you can use to accomplish your goals.
Let's look at some tips on how to reach new customers in the digital age!
Optimize Your Website
Over 50% of visitors will ditch your website in less than 15 seconds. Your site needs to be user-friendly and engaging if you want them to stick around.
To increase your conversions, make sure your site is easy to navigate. Include call-to-action (CTA) buttons that grab people's attention.
It's also important to keep in mind that more than half of all online traffic now comes from mobile devices. Take advantage of responsive web design, which automatically adapts each page to the visitor's screen size.
Improve Your Local SEO
Without a strong local SEO strategy, you'll lose clients to other local businesses.
One of the first steps you should take to boost your local SEO is to claim your Google My Business listing. Following this, claim your listing on other directories like Foursquare and Yelp. Confirm that sure your citations are consistent, as this is one of the top local ranking factors.
Once you're listed on these directories, you need to accumulate positive online reviews. Nowadays, 4 out of 5 consumers use the internet to conduct research before making a purchase. So a lack of good online reviews harms both the visibility and credibility of your business.
Utilize Your Blog More Effectively
Conduct keyword research to pinpoint long-tail keywords your potential clients use to find info. Next, produce blog content based on these keywords. Make sure to include the keywords your titles, subheadings, and content.
Also, use internal links within your blog posts. This makes it easier for visitors to find other relevant content on your website.
Use Social Media Efficiently
As of 2017, 81% of Americans have at least one social media profile. So learning how to reach new customers via social media is critical to building a successful business.
Consider the best time to post on each platform. The optimal time to send out a tweet is at 6 PM on a Wednesday. Meanwhile, you can maximize your Facebook shares by making a post on a Thursday or Friday between 1 PM and 3 PM.
The frequency of your social media posts should vary based on the platform too.
Final Thoughts on How to Reach New Customers
The four tips listed above should help you reel in new customers.
It's important to note that mobile-friendly websites rank higher in mobile search engine results. Therefore, adopting responsive web design is a smart move for your business.
Also, make sure you verify your Google My Business listing. It usually takes anywhere from 1 to 2 weeks to receive the postcard from Google.
Are you ready to grow your business? If so, reach out to us to get your free site audit!