If you own a business with a small service range, you should focus heavily on local SEO. Click here to get 4 Local SEO tools that will help your business grow.
Owning a small business can be tough, especially in this day and age when most people's first reaction is to trust the larger companies that they've heard of before. For the small business owner, the question is always going to be how to attract customers. How do you get your name out there so the customers start coming to you?
The answer is local SEO tools. SEO stands for Search Engine Optimization, and helps you rank higher up on various search engines when the right keywords are searched. With that in mind, there are a lot of SEO tools out there, so we'll just show you some of the best ones.
Moz Local is a nifty little tool when it comes to SEO. It tracks citations, noting how many times it appears in various publications. From there, it can help you analyze those citations to see if your contact information is correct.
It can also delete duplicate files that are floating around the web. Duplicate files tend to hurt SEO rankings, so it's best to get rid of them.
This is what helps to make Moz Local so useful. Tracking these listings, as well as analyzing your revenue over a certain period of time can help Moz Local figure out whether your advertising strategy is working.
Bright Local is a bit like Moz Local but can do a lot of other things, too. While Bright Local can help to track SEO citations, it can also help you build them across thousands of sites. You'll probably have to pay extra for that, though.
You can look more closely at search engines and see how many results your business is getting, and what keywords they're most often coming from.
It will even monitor review sites to help you figure out what customers currently think of your business, and how to improve the customer experience.
Equally as important as citations are back-links. Unlike citations, back-links are clickable words or phrases that take the reader to your website, instead of just telling them where to find it.
Ahrefs helps to track back-links that go to your site and where they show up. Quantity isn't necessarily better in this case. If you have a lot of back-links, but they're all on untrustworthy websites, you won't show up on search engine rankings. Meanwhile, if you only have a few links, but they come from a known and reputable site, you'll probably show up higher-ranked on search engines.
Google Analytics is one of the most well-known local SEO tools out there, and for good reason. Unlike the other services on this list, Google Analytics is totally free.
This service is a great way to track marketing and answer questions like 'where is most of my revenue coming from?' It can also help you shape your content to better appeal to potential clients.
Local SEO Tools
SEO is a great way to advertise in the modern world, and various tech companies and businesses have designed tools to help. Above we've mentioned just a few useful ones. There are a lot of other local SEO tools and services out there, so feel free to shop around and find what fits you best.
If you want to know more about SEO marketing and other types of online marketing, feel free to visit our site. We can show you 5 SEO solutions that are really easy to make work. We can also teach you a bit about how to not discriminate when advertising.
Social media, and Instagram in particular, is a great place to reach new customers. In this guide, we'll show you how to grow your Instagram.
With more than 1 billion active users as of June of 2018, Instagram is one of the biggest social media platforms out there. As any savvy marketer knows, social media is the key to marketing at the moment and will stay that way for the foreseeable future.
While using social media to promote your product or service might seem like child's play, it definitely isn't. There are right and wrong ways to use social media. Regrettably, many people are probably using the wrong ways more often than they think.
More important that almost anything else is having a large follower count. You can post the best content out there, but without anyone to see it, it won't do you a bit of good.
Here are a few suggestions on how to grow your Instagram so that you get the most out of it.
This is something that can't be stressed enough. Hashtags are the quickest and easiest way to get people to look at your content. For the uninitiated, hashtags are a simple tool to get new users to interact with your page.
While it's important to post content that engages your current audience, hashtags are an invaluable tool to engage new people. It's crucial to use them at all, but it's equally important to use the right ones. Use Instagram's intuitive search feature to find the most popular hashtags and pinpoint the ones that will be most relevant to you.
Post at The Right Times
Believe it or not, there are good and bad times to post on Instagram. You can be using great hashtags, but if all your content is going up at 3am on a Sunday, all the hashtags in the world won't do you much good.
Depending on your audience, the proper times to post can vary greatly. A restaurant might not have the same ideal window as a daycare. Try posting at different times and pay close attention to which posts get the most interaction. This can give you a good idea of when will work best for your specific audience.
Ask People to Follow You
This may sound like common sense, but many people are too nervous to simply ask people to follow them. If you're doing social media right, Instagram isn't the only platform you're using to promote your business. Tap into your Facebook or Twitter following for more Instagram followers.
Putting the call out is simple and it works. Furthermore, ask your real life friends and family to follow you and promote your page. Usually, people close to you are happy to make a post asking others to check you out. You'll be surprised at the big results of this simple suggestion.
How to Grow Your Instagram Is Just the First Question
Growing your Instagram is a huge part of boosting your business's visibility online, but it's far from the only one. Apart from other social media platforms, there are several ways you can draw new users to your product or service. How to grow your Instagram is just one of many questions you should be asking.
If you're serious about growing your business, don't stop reading here. Learn about all the important tools you need to expand your venture to new heights!
Search engine optimization (SEO) is an integral part of your digital marketing strategy. Your existing website, along with every piece of content you publish moving forward, needs to be optimized for search engines to make sure you have maximum visibility. Beginning your SEO strategy doesn’t have to be a huge undertaking, but without any prior knowledge it can be difficult to know where to start. Take a look at your website content and consider the following criteria outlined below. Once you have these all figured out, you can think about advanced SEO.
These are the little snippets of text that show up on the search engine results page (SERP). The metadata that you input for each web page influences what will show up on the SERP. It is an opportunity to provide short, descriptive text that clearly explains what is on the page. It is also a place to include keywords and keyword phrases that match what your prospective buyers/target audiences are searching for.
The metadata is split into two main categories - the title and the description. Keep the title to around 50 - 60 characters and the description to around 150 characters. This text can usually be inputted easily into your CMS.
As we mentioned above, keywords are important to include in your metadata. They are also important to include throughout your content. The keywords should be discovered through keyword research so you can determine if they are worth pursuing. Keyword research can be done by using various paid tools online.
Once you have your keywords and keyword phrases, make sure that they are all on theme with your brand or product. Focus the individual pages around keywords and keyword themes, but do not try to just stuff the keywords in as much as possible. Your priority is to make sure the content matches whatever the user is searching for without sacrificing readability and quality.
Format & Layout
This is a bit more subjective than some of the other SEO tactics, but basically exists to satisfy the overall user experience of your website. If your audience is having trouble reading your content or is exiting the page immediately because they are confused or they don’t like the layout, that will punish you in the search rankings.
Use headers and subheaders to help your audience understand how the page is broken up and what falls under what. Also, break up blocks of text with bullet points or lists whenever you can. Readers prefer easily digestible snippets to overwhelming blocks, and value being able to scan a page and getting an idea of the content.
You should also be strategic in font and style choices. You’ll want to stick with basic fonts to start with, and if your brand has anything specific or custom make sure to always use that. Stylistically, features like bold or italics can emphasize important points or distinctions within the content. Use style to your advantage to create a fluid user experience for the reader.
Focus on Quality
One of the most important things you can do for your SEO is to make sure each and every page you create is high quality. If nothing else, you can ensure that there are no grammatical errors, the text is as engaging and compelling as it can be and each page serves a distinct purpose. SEO is all about creating content that matches what the user wants. The user wants quality first and foremost. Once you have that down, then check off the rest of the boxes outlined above. Now you’re ready for the next step in your comprehensive SEO strategy.
Christian Larsen is a Penn State Grad, pugilist, musician, and all around renaissance man who makes his living from the written word. When he is not engaged in content marketing strategy and search engine optimization he is plotting his next bocce ball move.