To boost sales and get your products in the hands of more clients, you have to know how to reach new customers. Here's a guide on bringing in a new audience.
The average business spends nearly 40% of their marketing budget on customer acquisition.
Retaining old customers is substantially less costly than acquiring new ones. But growing your business doesn't need to be so difficult. There are many digital marketing strategies you can use to accomplish your goals.
Let's look at some tips on how to reach new customers in the digital age!
Optimize Your Website
Over 50% of visitors will ditch your website in less than 15 seconds. Your site needs to be user-friendly and engaging if you want them to stick around.
To increase your conversions, make sure your site is easy to navigate. Include call-to-action (CTA) buttons that grab people's attention.
It's also important to keep in mind that more than half of all online traffic now comes from mobile devices. Take advantage of responsive web design, which automatically adapts each page to the visitor's screen size.
Improve Your Local SEO
Without a strong local SEO strategy, you'll lose clients to other local businesses.
One of the first steps you should take to boost your local SEO is to claim your Google My Business listing. Following this, claim your listing on other directories like Foursquare and Yelp. Confirm that sure your citations are consistent, as this is one of the top local ranking factors.
Once you're listed on these directories, you need to accumulate positive online reviews. Nowadays, 4 out of 5 consumers use the internet to conduct research before making a purchase. So a lack of good online reviews harms both the visibility and credibility of your business.
Utilize Your Blog More Effectively
Conduct keyword research to pinpoint long-tail keywords your potential clients use to find info. Next, produce blog content based on these keywords. Make sure to include the keywords your titles, subheadings, and content.
Also, use internal links within your blog posts. This makes it easier for visitors to find other relevant content on your website.
Use Social Media Efficiently
As of 2017, 81% of Americans have at least one social media profile. So learning how to reach new customers via social media is critical to building a successful business.
Consider the best time to post on each platform. The optimal time to send out a tweet is at 6 PM on a Wednesday. Meanwhile, you can maximize your Facebook shares by making a post on a Thursday or Friday between 1 PM and 3 PM.
The frequency of your social media posts should vary based on the platform too.
Final Thoughts on How to Reach New Customers
The four tips listed above should help you reel in new customers.
It's important to note that mobile-friendly websites rank higher in mobile search engine results. Therefore, adopting responsive web design is a smart move for your business.
Also, make sure you verify your Google My Business listing. It usually takes anywhere from 1 to 2 weeks to receive the postcard from Google.
Are you ready to grow your business? If so, reach out to us to get your free site audit!